Content Manager, Brand

Let’s face it, a company whose mission is human transformation better have some fresh thinking about the employer/employee relationship. 

We do. We can’t cram it all in here, but you’ll start noticing it from the first interview. 

Even our candidate experience is different. And when you get an offer from us (and accept it), you get way more than a paycheck. You get a personal BetterUp Coach, a development plan, a trained and coached manager, the most amazing team you’ve ever met (yes, each with their own personal BetterUp Coach), and most importantly, work that matters. This makes for a remarkably focused and fulfilling work experience. Frankly, it’s not for everyone. But for people with fire in their belly, it’s a game-changing, career-defining, soul-lifting move.

Join us and we promise you the most intense and fulfilling years of your career, doing life-changing work in a fun, inventive, soulful culture. 

If that sounds exciting—and the job description below feels like a fit—we really should start talking.

We are looking for a Content Manager to join our Brand team. At BetterUp we know transformation isn’t something you wait for. It’s something you work for. Building a category that doesn’t exist requires grit, practicing imagination, agility, and at times rethinking our approach along the way. We’re building the next iconic performance brand and need a strategic content manager who takes bold swings and isn’t afraid to roll up their sleeves to get the job done. 

As a Content Manager on our Brand team within our broader Marketing department, you will build content that’s informed by C-level customer pain points, our science, and solutions, ultimately positioning BetterUp as a strategic partner for growth and the Human Transformation Management (HTM) category as essential for sustained peak performance. We need a strategic-doer who understands how to structure content to support our core narratives, and to adapt that content for a variety of audiences and owned channels (social, web, event, email). 

The role will focus on creating content for a range of audience levels, with a key focus on VP+ (emerging CxOs) within our Ideal Customer Profile (ICP) with the objectives of educating and inspiring our audience, positioning BetterUp as the solution and ultimately driving engagement and adoption. You’ll support content needs across the full funnel from awareness to conversion, helping to bridge the gap between thought leadership and our commercial teachings. Success will be measured by the ability to deliver and accelerate both brand and business objectives. 

What you’ll do:

• Content Creation: 

  • Work cross-functionally with the Labs, Product Marketing, Demand, PR/Comms, Customer Advocacy and Brand Creative teams to deliver high-impact content that takes into account cross-functional service level agreements. 

  • To support demand generation within our ICP, create derivative, short-form content based on BetterUp’s core narrative that educates, inspires, nurtures and continually engages our target audience via web, social, events, and social. 

  • Produce short-form content to drive awareness, position BetterUp as a destination for thought leadership, support campaign-themed hubs, pre-, during, and post-event communications, social media, and sales conversations. 

  • Project manage derivative nurture content, including inner-team SLAs, approval process, and milestones in Asana to ensure cross-functional alignment.

  • Content will be measured by its ability to successfully generate MQLs, leading to deal opportunities and sales first meetings.

  • In partnership with the Director of Content and Product Marketing, spearheaded the launch of a fully optimized, searchable Content Library tagged by solution, role level, buyer journey, etc.

  • Conduct quarterly audits of the Content Library to ensure the latest and most relevant content that aligns with our core narrative is available.

  • With content team leads of respective channels and Marketing Leadership Team (MLT) partners (Content Director, MOPs Director), work to analyze channel strategy and content performance across all social, web, email, and events.

  • Report on results on a monthly basis, and identify ways to better serve our community, opportunities for optimization, and ideas for future campaigns. 

  • Surface real-time content opportunities based on trends and conversations online and work with our Content, PR, Demand, and Creative teams to engage in these moments. 

• BetterUp Social Platforms: 

  • You will drive the strategy, content and execution of elevated, on-brand, polished and consistent social content. 

  • Plan, organize, and coordinate with the Content Team and cross-functional collaborators to develop our social content strategy to align with business objectives, announcements, integrated campaigns, and priorities.

  • Partner with our Content Director and wider content team to reset our social strategy (for LinkedIn, Instagram  and X)to align with and amplify our core narratives, product and customer storytelling, quarterly campaigns, etc. 

  • Write compelling, social-friendly thought leadership content specifically to engage our ICP audience on LinkedIn in partnership with Brand Creative and launch based on schedule.

  • Elevate our IG and X presence with strategic content tied to events and business updates

  • Partner with our Executive Content Manager to engage with leading academics, thought leaders, and influencers on LinkedIn based on our thought-leadership strategy to grow brand awareness with executive audiences.

  • In partnership with PR and Comms, elevate BetterUp’s CEO, COO/CRO, CHRO, CIO, and CPO’s brand, voice and presence on LinkedIn by amplifying novel insights based on BetterUp’s core narrative.

  • Find new ways to connect our LinkedIn audience with BetterUp resources, data, and campaigns to increase recognition, engagement, and affinity.

  • Partner with internal communications to empower BetterUp employees to engage with our community on LinkedIn through announcements, new customer stories, campaigns, and initiatives, and partner with Employer Brand Manager on new initiatives. 

• Independent and collaborative work approach: 

  • Work closely with cross-functional teams, marketing leaders, and leadership from key departments. 

  • Partner with Content Director and Principal Content Lead to review work.

  • Project manage work in Asana to ensure alignment on deliverables, timelines, approvals, and SLAs with multiple cross-functional partners.

  • Balance multiple inputs and translate into robust creative solutions

  • Partner with leads from Labs, PMM and Product teams: work with stakeholders to stay up to date on the latest and greatest to support building clear and powerful thought leadership and product narratives

  • Continually meet with key leads from the Demand, Customer Insights, and Field/Sales teams to ensure you’re up to date on the priority accounts, customer journey, pain points and messaging approach

  • Work in an independent fashion, solve problems, make informed decisions, utilize AI to do less and deliver more, and communicate effectively with cross-functional partners in high-pace situations and while managing multiple projects

Benefits: 

At BetterUp, we are committed to living out our mission every day and that starts with providing benefits that allow our employees to care for themselves, support their families, and give back to their community. 

• Access to BetterUp coaching; one for you and one for a friend or family member 

• A competitive compensation plan with opportunity for advancement

• Medical, dental, and vision insurance

• Flexible paid time off

• Per year: 

  • All federal/statutory holidays observed

  • 4 BetterUp Inner Workdays (https://www.betterup.co/inner-work)

  • 5 Volunteer Days to give back

  • Learning and Development stipend

  • Company wide Summer & Winter breaks

• Year-round charitable contribution of your choice on behalf of BetterUp

• 401(k) self contribution

We are dedicated to building diverse teams that fuel an authentic workplace and sense of belonging for each and every employee. We know applying for a job can be intimidating, please don’t hesitate to reach out — we encourage everyone interested in joining us to apply.

BetterUp Inc. provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, disability, genetics, gender, sexual orientation, age, marital status, veteran status. In addition to federal law requirements, BetterUp Inc. complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

At BetterUp, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, residence location, as well as market indicators. The range below is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future.

The base salary range for this role is $94,000 – $162,000.

If you live in New York, the base salary range for this role is: 

$108,000.00 – $162,000.00: New York City

$94,000.00 – $140,000.00 : Nassau, Newburgh

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