Marketing Campaign Strategist

Who you Are

We are seeking a creative and analytical Marketing Campaign Strategist to develop and execute content strategies that enhance brand presence, drive engagement, and support business goals. The ideal candidate will have a deep understanding of content creation, distribution, and optimization across multiple channels, including sales collateral, websites, social media, advertising, direct mail, and more.

• Develop and implement comprehensive content strategies that align with the company’s goals and target audience.
• Conduct content audits and gap analyses to identify areas of improvement and opportunities for new content.
• Collaborate with the brand team to ensure cohesive messaging and brand consistency.
• Create and maintain editorial calendars and workflows to streamline content production with outside associations and partnerships.
• Write, edit, and oversee the creation of high-quality content, ensuring it is engaging and accurate.
• Use data analytics and customer insights to produce content that aligns with business needs.
• Stay up-to-date with industry trends, content best practices, and emerging platforms to continuously innovate.
• Manage content distribution across various channels, including web, email, social media, and advertising.
• Ensure that content adheres to regulatory, legal, and brand guidelines.
• Collaborate with external agencies, freelancers, and partners when necessary.

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 3+ years of experience in content strategy, content marketing, or related roles.
• Strong understanding of SEO, content optimization, and analytics tools (e.g., Google Analytics, SEMrush).
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Experience analyzing data to identify trends and developing stories for content creation.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Experience with social media management tools and email marketing platforms is desirable.
• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Experience in creating content for B2B brands, specifically in the financial industry.
• Familiarity with UX/UI principles and how content impacts the user journey.
• Strong project management skills and ability to work independently or as part of a team.
• Creative thinking and problem-solving abilities