Job details

Platforms Manager: Facebook, Instagram, and LinkedIn

The Biden for President campaign (BFP) is in search of a highly skilled Platforms Manager to lead our efforts in leveraging our Principals’ voices, amplifying our core messages, and creating community on Facebook, Instagram and LinkedIn. As the Platforms Manager you will play a critical role in shaping and executing the strategy for Facebook, Instagram and LinkedIn feed functionalities, with a focus on maximizing engagement and growth through algorithm-driven content. Reporting directly to the Director of Digital Platforms, you will lead efforts to amplify President Biden’s voice and values, engage diverse audiences, and drive meaningful interactions on these platforms.

If you’re passionate about social media, politics, and have a deep understanding of Facebook, Instagram and LinkedIn’s evolving landscape, we want to hear from you!

Key Responsibilities

Develop and execute a comprehensive social media strategy for the campaign’s presence on Facebook and Instagram feeds that aligns with overall campaign objectives and President Biden’s messaging.
Oversee the campaign's Facebook and Instagram channels, including content scheduling, metadata optimization, and audience engagement strategies to maximize reach and impact.
Leverage algorithm-driven content strategies to maximize visibility and engagement.
Collaborate with the Director of Digital Platforms, the Digital Rapid Response team, Video Teams, social media managers, graphic designers, and other cross-functional teams to ensure alignment and consistency across platforms.
Work closely with content creators, graphic designers, and video teams to distribute compelling and visually appealing content tailored for Facebook and Instagram feeds while ensuring consistency with the campaign’s branding and messaging.
Drafting and copy editing social media plans – previous experience managing high-profile social accounts is highly necessary.
Drive engagement efforts by fostering meaningful interactions with supporters, responding to comments and messages, and leveraging Facebook, Instagram, and LinkedIn features such as Articles, Groups, DMs, polls, Q&A sessions, and livestreams.
Implement strategies to grow the campaign’s following and increase reach, including strategic partnerships and cross-platform promotion.
Monitor and analyze key metrics on Facebook, Instagram and LinkedIn feeds, such as engagement rate, reach, shares, and follower growth, to assess the effectiveness of strategies and identify areas for growth.
Stay on top of emerging trends, best practices, and new features on Facebook, Instagram and LinkedIn, and proactively integrate them into the campaign’s strategy.
Create weekly data-driven reports that highlight key learnings and growth opportunities across the platforms and communicate those learnings to internal stakeholders.

Preferred Skills & Qualifications

Four to six years of experience in social media management, with a focus on Facebook Instagram and LinkedIn strategy, preferably in a political or advocacy setting.
Strong creative skills with the ability to ideate and execute engaging social content ideas for Facebook and Instagram feeds with an Audience first mentality.
A strategic mindset with the ability to develop and execute data-driven strategies to achieve campaign objectives.
Strong background in social media scheduling and analytics tools with the ability to interpret large chunks of data to inform decision-making and optimize performance.
Knowledge in video production, editing, and optimization for online platforms, with a strong understanding of storytelling techniques and visual communication principles.
Attention to detail is a must, with a sharp eye for catching typos and ensuring accuracy in digital content creation and management.
Excellent written and verbal communication skills, with the ability to effectively convey the campaign’s message and engage with supporters on Facebook and Instagram.
A collaborative spirit with the ability to work effectively as part of a team and contribute to a positive work environment.
A passion for politics and enthusiasm about working to reelect President Joe Biden and Vice President Kamala Harris.
Be a team player!
Willingness to relocate to Wilmington, DE.

If you’re ready to make a difference and help shape the digital narrative for the Biden for President campaign on Facebook and Instagram, we encourage you to apply.

$65,000 - $85,000 a year

Biden for President requires all employees to be "up to date" on COVID-19 vaccination status as prescribed by the CDC as a condition of employment, unless otherwise prohibited by applicable law. If you seek a reasonable accommodation in relation to the campaign's COVID-19 policy, you should speak to the HR Department prior to reporting to an office location.

Biden for President is committed to diversity among its staff, and recognizes that its continued success requires the highest commitment to obtaining and retaining a diverse staff that provides the best quality services to supporters and constituents. The campaign is an equal opportunity employer and it is our policy to recruit, hire, train, promote and administer any and all personnel actions without regard to sex, race, age, color, creed, national origin, religion, economic status, sexual orientation, veteran status, gender identity or expression, ethnic identity or disability, or any other legally protected basis. The campaign is committed to providing reasonable accommodations to individuals with disabilities in the hiring process and on the job, as required by applicable law. The campaign will not tolerate any unlawful discrimination and any such conduct is strictly prohibited.

All information provided to Biden for President must be accurate and truthful. In the event that any information on your resume or related materials are found to be untruthful, the campaign reserves the right to disregard applications or take immediate disciplinary action, up to and including termination, and also reserves the right to take legal action for related damages.

Accessibility Note: We invite all interested and qualified candidates to apply for employment opportunities. If you require any accommodation in the application process, you may request a reasonable accommodation.

Biden for President believes in the importance of privacy for all individuals and is committed to handling personal data responsibly and securely. This means being thoughtful about the data you share with us, how we use it, and how we protect it.

Due to FEC regulations, only U.S. citizens or U.S. green card holders are eligible to apply for this role.

Biden for President Glassdoor Company Review

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