LATAM Growth Manager (Business Development)

As a LATAM Growth Manager at Binance, your primary responsibilities include setting up and managing the P2P business within Latin America, overseeing local operations and product localization, and guiding regulatory matters. You’ll gather user feedback and competitor insights to enhance our service offerings while exploring collaboration opportunities with local P2P partners and communities to boost brand awareness.

To qualify for the LATAM Growth Manager role at Binance, you need at least 6 years of proven experience in business development within the blockchain or financial sector, specifically in LATAM. A deep understanding of the local crypto landscape is essential, alongside bilingual proficiency in English and Spanish to effectively interact with stakeholders.

Binance is committed to nurturing talent and providing ample opportunities for professional growth. As a LATAM Growth Manager, you will work on diverse projects, collaborate with world-class professionals, and have the autonomy to tackle unique challenges. The company fosters an innovative environment that emphasizes continuous learning and career advancement.

At Binance, LATAM Growth Managers can expect a collaborative and user-centric work environment where innovation thrives. With a flat organizational structure, your contributions are valued, and you'll have the flexibility to lead initiatives independently. The company's remote work arrangements support a healthy work-life balance.

Binance prides itself on being an equal opportunity employer, recognizing that a diverse workforce is critical to its success. For the LATAM Growth Manager position, you'll be part of an inclusive environment that values various perspectives, encouraging creativity and fostering collaboration across all levels of the organization.

To grow the P2P business in LATAM, I would analyze local market trends and user feedback, devise targeted marketing campaigns to promote awareness, and explore partnerships with local payment providers and crypto communities. Ensuring regulatory compliance and establishing trust with users in this region would also be critical.

Handling local regulations requires thorough research and consistent communication with regulators and compliance teams. As LATAM Growth Manager, I would regularly review current norms, maintain strong relationships with regulatory bodies, and advocate for transparent practices that align with Binance’s guidelines.

In my previous role, I successfully identified and developed a partnership with a significant local crypto exchange, leading to a 30% increase in user acquisition within six months. This involved negotiating terms, coordinating joint marketing efforts, and ensuring both parties maintained compliance with regional regulations.

Community engagement is pivotal. It provides valuable insights into user needs and behavior. I would focus on building active relationships through events, social media outreach, and feedback mechanisms, enabling Binance to tailor offerings and strengthen brand loyalty within the LATAM community.

I prioritize tasks by assessing their impact and urgency. I focus on key projects that align with our growth strategy while employing time-management tools and techniques to streamline workflows, ensuring that all essential operations are met effectively without compromising quality.

To measure the success of the P2P business, key metrics would include transaction volumes, user growth rates, user retention, and engagement levels. These metrics provide insight into market penetration and overall business health, allowing for data-driven decisions to enhance strategies.

I have a solid background in product localization, where I worked on adapting services to meet local tastes and needs. This included adjusting language, payment methods, and marketing messages to resonate with local consumers for better acceptance and increased user engagement.

I approach competitor analysis by gathering data on their offerings, strategies, and market positioning. This involves monitoring their marketing campaigns, user feedback, and regulatory compliance. Understanding these elements allows me to identify opportunities and formulate strategies that set Binance apart in the LATAM market.

Blockchain technology has the potential to revolutionize financial access in LATAM by providing secure, transparent, and borderless financial services. This innovation can empower underserved communities, reduce transaction costs, and foster economic inclusion through accessible financial tools and services.

To ensure effective communication between international teams, I leverage collaborative tools and establish regular check-ins to discuss progress and address challenges. Being bilingual in English and Spanish enhances my ability to bridge communication gaps, ensuring that everyone is aligned in objectives and strategies.