Education Services Marketing Manager

Educational Services Marketing ManagerBlackbaud unleashes the potential of the people and organizations who change the world, and we’re growing our team. As the leading software provider exclusively dedicated to powering social impact, expand what is possible across the nonprofit and education sectors, at companies committed to social responsibility, and for individual change makers.Our culture is defined by remote-first flexibility, so you can grow and lead from anywhere, with close connection to leadership. We invest in innovation and education to fuel new ways forward, while always seeking out opportunities to give back. Every day, we aim higher, expanding what’s possible for those who change the world.Blackbaud University is the customer training team at Blackbaud, dedicated to powering social good with knowledge The Education Services Marketing Managers are pioneers of Blackbaud University who drive to delight and engage customers, and this role’s primary responsibility is to drive customer adoption, consumption and renewal of training subscriptions.From strategy to design to execution, this role shapes both the voice as well as the overall journey students will experience with Blackbaud University. This role participates as part of a cross-functional team responsible for the ongoing growth within the business and coordinates campaigns and initiatives to align with strategies set to exceed targets around consumption, customer delight, revenue and renewals.Areas of Responsibility:• Develop and execute marketing plan for regular customer communications and campaigns• Maintain consistent and delightful experience throughout a student’s journey with Blackbaud University• Identify opportunities to further engage customers with Blackbaud University that will lead to increased training subscription renewal ratesSoft Skills:• Strong passion for serving and understanding customers• Incredibly creative marketing and communication skills• Interpersonal skills to help nurture customer relationships and work with cross-functional teams• Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts• Strategic thinker that can see beyond the day-to-day to help reach marketing and sales goals, create a stronger brand, and improve the student experienceExperience:• Bachelor’s degree with concentration on communications, marketing, or business• 2-4 years of experience in customer marketing, demand generation or marketing communications• Technical knowledge of the latest digital marketing tools and channels, including LMS and marketing automation platforms• Experience creating and executing marketing campaigns and programs successful at driving customer engagement and advocacy• Proven project management skills – ability to prioritize, beat deadlines, drive and complete multiple projects simultaneously• Ability to write effective copy is a necessity; graphic design capabilities are a plus• Familiarity with B2B marketing, lead generation and sales processes• Knowledgeable of user experience (UX) and user interface (UI)• Bonus: Gainsight and/or Marketo experienceStay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube ​Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.A notice to candidates: Recruitment Fraudulent Alert: Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com.The starting base pay is $61,000.00 to $77,800.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.Benefits Include:• Medical, dental, and vision insurance• Remote-first workforce• 401(k) program with employer match• Flexible paid time off• Generous Parental Leave• Volunteer for vacation• Opportunities to connect to build community and belonging• Pet insurance, legal and identity protection• Tuition reimbursement program