Brand Designer | US

As a Brand Designer at Blank Street, you will be directly involved in enhancing our brand’s visual identity through various platforms. Your responsibilities will include creating marketing assets for digital and print, developing signage and promotional materials, and collaborating with both marketing and tech teams to ensure that our brand translates seamlessly across web and app interfaces. You’ll also mentor and help manage the quality control process for all internally produced content to maintain high standards.

To be a successful Brand Designer at Blank Street, candidates should possess a visually stunning and organized design portfolio showcasing multi-channel brand campaigns in both print and digital formats. A strong command of design tools like Adobe Creative Suite and Figma is essential, along with stellar communication skills and experience in spatial or environmental design systems. Additionally, candidates should be comfortable managing multiple projects in a fast-paced environment.

Collaboration is key for the Brand Designer role at Blank Street. You will work cross-functionally with various teams including marketing, tech, and operations. This teamwork enables you to develop cohesive brand assets tailored to specific campaigns and ensure that the brand identity is well integrated into user experiences across both online and offline platforms. Regular communication and collaborative brainstorming sessions will be part of your routine to keep projects on track.

As a Brand Designer at Blank Street, you'll engage in a diverse range of projects including designing marketing collateral, social media content, branded merchandise, store signage, and in-store activation materials. You will also take part in high-priority design tasks that require both creativity and strategic thinking, allowing you to showcase your ability to innovate while adhering to the brand’s aesthetic.

The salary range for the Brand Designer role at Blank Street is between $75,000 and $85,000 annually. This range reflects our commitment to offering competitive salaries within the industry for New York City. Compensation may vary based on experience, qualifications, and specific skills, and further details about equity and benefits will be discussed during the interview process.

When explaining your design process, start with how you conduct research to understand the project goals and audience. Discuss how you brainstorm ideas, create initial sketches or wireframes, and solicit feedback from team members to refine your concepts. Highlight your attention to detail and how you implement quality control measures throughout the process to ensure a polished final product.

You could mention subscribing to design magazines, websites, and blogs, following influential designers on social media, and participating in relevant workshops or webinars. Emphasize the importance of continuous learning and how integrating these trends into your work helps maintain a contemporary and engaging brand image.

When answering this question, select a specific project where you faced a significant hurdle, such as tight deadlines or differing opinions among stakeholders. Describe the strategies you employed to tackle the challenge, how you communicated with your team, and what the outcome was. Show how you learned from the experience and the impact it had on your design approach.

It’s vital to mention both Adobe Creative Suite and Figma, as they are key tools for the Brand Designer role at Blank Street. Describe your proficiency with these tools, and discuss how they facilitate collaboration and streamline your workflow. If you have experience with motion design, mention any additional software you use to enhance your designs.

Discuss your organizational strategies, such as using project management tools, creating timelines, and setting milestones. Emphasize your ability to communicate with team members to manage expectations and avoid bottlenecks. Highlight a specific instance where your prioritization skills ensured a project's success.

Talk about your open-minded approach to feedback, emphasizing that constructive criticism is vital for growth. Mention how you assess feedback, decide what to implement, and communicate any necessary changes efficiently. Share an example of turning feedback into a successful revision of your work.

This is an opportunity to show your passion for the brand and its values. You might mention how Blank Street's commitment to quality and hospitality aligns with your design philosophy and express excitement about contributing to a brand that transforms everyday experiences into memorable ones. Authentic enthusiasm for the company culture can resonate well with interviewers.

You can explain how you create and adhere to design guidelines and templates that maintain brand consistency. Mention your experience in working with design systems and how you reference the brand's visual identity in all projects. Stress the importance of communication between teams to keep everyone aligned with the brand standards.

Select a brand campaign that resonates with you and discuss its visual identity, messaging, and how it engaged the audience. Analyze what made it effective and how it influenced your design approach. This question allows you to showcase your understanding of branding and marketing techniques.

Discuss the critical role of a Brand Designer in shaping the company's visual identity and influencing consumer perception. Explain how good design enhances customer experience and contributes to branding efforts, potentially leading to increased loyalty and sales. Highlight your commitment to using design as a strategic tool for business success.