KOL & Affiliates Manager

The KOL & Affiliates Manager at Blum will take charge of identifying, recruiting, and managing key opinion leaders on multiple platforms, including Twitter, YouTube, and Telegram. Your role includes building and maintaining strong relationships with these influencers, planning and overseeing influencer campaigns, analyzing campaign performance, and representing Blum at various industry events. You'll also collaborate closely with our marketing team to ensure alignment with branding strategies while keeping a pulse on crypto trends for potential partnerships.

To be successful as a KOL & Affiliates Manager at Blum, candidates should have proven experience in influencer marketing or a similar role, ideally in the crypto, web3, or tech industries. A strong understanding of the blockchain ecosystem, along with excellent communication and relationship-building skills, is crucial. Proficiency in project management tools and the ability to analyze campaign data to provide actionable insights are key. Additional fluency in languages apart from English will be a bonus.

When applying for the KOL & Affiliates Manager role at Blum, you can expect a thorough recruitment process aimed at assessing your experience, skills, and cultural fit. Typically, this will involve an initial CV review, followed by a series of interviews with team members where you'll discuss your background in influencing management, your approach to building relationships, and how you analyze campaign success. We seek candidates who are both proactive and aligned with Blum's vision for revolutionizing trading.

Blum promotes a dynamic and inclusive work environment, encouraging continuous learning and professional growth. As a KOL & Affiliates Manager, you will be part of a talented team that values innovative thought and collaboration. Enjoy the flexibility of remote work, alongside benefits like unlimited vacation days and compensation for educational or health-related expenses, allowing you to thrive in both your personal and professional life.

At Blum, the KOL & Affiliates Manager position comes with numerous opportunities for professional growth, particularly in high-load systems and web3 technologies. You will face challenging tasks that can push the boundaries of your expertise, all while surrounded by a supportive team eager to foster your development. The company prioritizes continual learning and provides resources that enable you to expand your skill set and horizons in the rapidly evolving tech landscape.

To evaluate the success of a KOL campaign, I always start by setting clear objectives and KPIs at the outset. Then, I analyze metrics such as engagement rates, reach, and conversions in relation to those goals. A detailed post-campaign analysis, including A/B tests of messaging and creative content, allows me to gather actionable insights for future campaigns. Emphasizing transparency and data-driven results is key to enhancing influencer relationships.

In my previous role, I managed a partnership with a prominent YouTuber who specialized in cryptocurrency. By aligning our brand values, we launched a campaign that organically resonated with his audience. Through tailored content and dedicated promotional strategies, we achieved a 50% increase in engagement and significant traffic to our platform. Sharing specific metrics and outcomes during the discussion can showcase my effectiveness in campaign management.

I utilize a mix of project management tools like Trello or Asana to organize tasks and timelines, along with influencer marketing platforms such as Upfluence or Aspire IQ to track and measure campaign performance. Keeping consistent communication through email and messaging apps helps maintain strong relationships with KOLs, and periodically conducting check-ins about their performance is essential for a smooth working dynamic.

Staying updated on crypto trends requires a proactive approach. I follow key news sources, join relevant online communities, and track popular influencers across social media platforms. Subscribing to newsletters and participating in webinars or industry events also helps me remain informed. By keeping a pulse on emerging voices and trends, I can strategically identify new partnership opportunities that align with our objectives at Blum.

Firstly, I believe in open communication. I would initiate a conversation with the KOL to understand any challenges they might be facing. It’s essential to evaluate whether the campaign strategy aligns with their audience's interests. If necessary, I would suggest tweaks to the campaign or provide additional resources, ensuring we have a collaborative approach to improving outcomes. If results continue to fall short, it's crucial to assess the partnership’s viability and adapt accordingly.

My recruitment method for new KOLs involves a multi-step approach. First, I analyze potential KOLs based on their engagement rates and relevance to our target audience. I utilize social listening tools to discover rising influencers within the crypto space and conduct outreach via direct messages or email, highlighting mutual benefits. Providing an appealing value proposition is essential in attracting the right individuals to collaborate with Blum.

I anticipate challenges related to the rapidly evolving nature of the crypto industry and the dynamic engagement of KOLs. To navigate this, I'll be innovative in adapting strategies and proactive in monitoring campaign performance. Ensuring that KOLs align with Blum's messaging amidst frequent market fluctuations can also pose challenges, which I aim to address through careful selection and continuous engagement efforts.

Handling contract negotiations with KOLs requires clear communication and transparency. I ensure both parties outline expectations, responsibilities, and compensation structures in writing. Using standard templates as a foundation and customizing them based on each KOL’s influence and audience engagement can simplify this process. Maintaining a collaborative tone throughout negotiations helps foster goodwill and leads to mutually beneficial agreements.

Aligning KOL campaigns with the brand involves close collaboration with the marketing team to develop consistent messaging. I run brainstorming sessions to incorporate the KOL's unique voice while maintaining the core company values. It's essential to embrace creativity within structured guidelines, ensuring that the KOL's content resonates with their audience and reflects Blum’s brand accurately, creating a cohesive experience.

My long-term goals as a KOL & Affiliates Manager include building strong, lasting partnerships with key influencers that not only boost brand visibility but also foster a community around Blum. I aim to continually refine our KOL strategy based on evolving market trends and analytic insights, driving engagement and consistency in messaging. Ultimately, I envision contributing to Blum's mission of becoming a leading name in the trading ecosystem.