Job details

Associate Director, Marketing Strategy & Activation (Consumer)

About This Role

Bounteous x Accolite makes the future faster for the world's most ambitious brands. Our services span Strategy, Analytics, Digital Engineering, Cloud, Data & AI, Experience Design, and Marketing. We are guided by Co-Innovation, our proven methodology of collaborative partnership.

Bounteous x Accolite brings together 5000+ employees spanning North America, APAC, and EMEA, and partnerships with leading technology providers. Through advanced digital engineering, technology solutions, and data-driven digital experiences, we create exceptional and efficient business impact and help our clients win.

We are seeking an Associate Director, Marketing Strategy & Activation with a deep background in the Consumer sector to join our growing team. This role will drive the strategic development and execution of cross-channel activation plans. The ideal candidate is a strong strategic thinker, with demonstrable experience knowing what, where, and when to activate, how to optimize spend across all channels, with deep clarity on "the why" relative to marketing goals and “the who” relative to audiences and segmentation strategies.

The Associate Director, Marketing Strategy & Activation should have deep marketing experience and cross-channel expertise (email, paid search, owned media, earned media, etc.) in creating and executing marketing programs targeted to consumer audiences.

Role and Responsibilities

Translate client business objectives into specific marketing objectives, activation strategies, and execution plans to achieve business goals
Work with channel owners to harmonize marketing across channels
Assess client maturity using Bounteous x Accolite models, ideate on marketing innovation opportunities, facilitate prioritization, and define marketing roadmaps
Use the results of analysis to communicate program success, identify new growth opportunities, optimize marketing performance, and gain support for new growth initiatives

Preferred Qualifications

5+ years of experience with marketing strategy activation, including hands-on experience in at least one channel
2+ years of leadership experience coordinating multi-functional teams and cross-channel marketing
Excellent business acumen - proven ability to think strategically about business, customer experience, and technical challenges; an entrepreneurial approach to finding new growth levers
Analytical - extremely comfortable with structuring and analyzing data, using it to tell a story and drive decisions; experience working closely with data teams in support of marketing
Collaborative - skilled at bringing people together, highly organized, a strong leadership-level presence; excellent verbal and written communication skills
Consulting agency experience preferred
Experience in Travel & Hospitality, Retail, and/or Consumer Goods industries with multiple customer and distribution models (including direct-to-consumer, B2C, and B2B) a plus
BA/BS degree or equivalent experience preferred

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Research shows that women and other underrepresented groups apply only if they meet 100% of the criteria of a job posting. If you have passion and intelligence, and possess a technical knack (even if you’re missing some of the above), we encourage you to apply.

Bounteous x Accolite is focused on promoting an inclusive environment and is proud to be an equal opportunity employer. We celebrate the different viewpoints and experiences our diverse group of team members bring to Bounteous x Accolite. Bounteous x Accolite does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, or any other status protected under federal, state, or local law.

In addition, you have the opportunity to participate in several Team Member Networks, sometimes referred to as employee resource groups (ERGs), that host space with individuals with shared identities, interests, and passions. Our Team Member Networks celebrate communities of color, life as a working parent or caregiver, the 2SLGBTQIA+ community, wellbeing, and more. Regardless of your respective identity, there are various avenues we involve team members in the Bounteous x Accolite community.

Bounteous x Accolite is willing to sponsor eligible candidates for employment visas.

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