Associate Account Executive, Celebrity & Influencer Relations

As an Associate Account Executive at SolComms, your core responsibilities include developing and executing influencer strategies specific to wellness, beauty, and CPG brands. You'll handle organic outreach and paid opportunities, including brand ambassadorships and campaign casting. Additionally, effective communication with clients and internal teams is essential, along with fostering relationships with influencers and managing contract negotiations.

To succeed as the Associate Account Executive at SolComms, candidates should ideally have prior experience in influencer marketing or public relations. Strong communication skills are a must, particularly in client management and outreach. A good understanding of social media trends and the ability to build relationships with talent and agencies will significantly enhance your candidacy. Relevant educational background or experience in marketing, communications, or a related field is also beneficial.

SolComms is dedicated to the professional development and mentorship of its employees. As an Associate Account Executive, you will have direct access to senior leadership for guidance and support, ensuring that you grow both personally and professionally. The agency encourages a collaborative environment where team bonding activities, such as workout classes and happy hours, are organized monthly to enhance team interactions.

The salary range for the Associate Account Executive position at SolComms is between $70,000 and $90,000 annually, alongside additional benefits such as annual bonuses and commissions for new business signed, making professional performance directly linked to compensation.

At SolComms, you can expect a dynamic, supportive, and inclusive work culture. The agency prides itself on being Latino and queer-owned, with a strong emphasis on diversity. Team members work collaboratively, enjoy flexible working environments, and participate in various activities that enhance relationships and team cohesion. The atmosphere is energetic and fun yet focused, creating a perfect blend of hard work and enjoying the journey.

When answering this question, focus on specific campaigns or projects you've worked on, detailing your role and the outcome. Discuss the strategies you've utilized and how you built relationships with influencers or celebrities to achieve positive results.

Highlight your methods for staying informed about industry trends, such as following specific blogs, utilizing social media tools, participating in webinars, or joining relevant groups. Emphasize any continuous learning experiences, such as courses or certifications that contribute to your knowledge.

Provide details about the campaign, your objectives, and your specific contributions. Discuss the metrics used to measure success and highlight any challenges faced along the way, focusing on how you overcame them to achieve excellent outcomes.

Discuss your methods for building lasting connections, such as regular check-ins, personalized outreach, and maintaining transparency. Also, share examples of how you've successfully navigated relationship challenges or misunderstandings to showcase your problem-solving skills.

Mention specific tools you're familiar with, such as social media management platforms, analytics software, or CRM systems. Discuss how these tools have helped you efficiently manage campaigns and track performance metrics, showcasing your organizational skills.

This is an opportunity to show your problem-solving abilities. Describe how you would assess the situation, communicate with the influencer and client, and outline possible resolutions while maintaining professionalism throughout the process.

Discuss the importance of shared values, audience alignment, and effective communication. You can also mention the significance of monitoring engagement metrics and being adaptable to ensure both parties benefit from the collaboration.

Share specific instances where you've handled contract negotiations with influencers or clients. Highlight your approach, including how you ensure fair terms while reflecting the needs of both parties, thus showcasing your negotiation skills.

Explain your organizational strategies, such as using project management tools, setting deadlines, and prioritizing tasks based on urgency and importance. Share an example of a time you successfully managed multiple projects and the techniques you used.

Offer insights based on current trends, emerging platforms, and evolving strategies. You can address the increasing authenticity demand and the shift toward long-term partnerships in influencer marketing, showcasing your industry foresight.