Content Licensing Manager

As a Content Licensing Manager at Business Wire, your responsibilities will include identifying and negotiating content distribution agreements with key partners, managing these partnerships, and ensuring seamless operational execution. You’ll handle outreach, contract negotiations, oversee onboarding processes, and perform performance tracking to ensure that all agreements align with company goals.

To qualify for the Content Licensing Manager role at Business Wire, you should have a bachelor's degree in Business, Communications, or Media Studies, along with 3-5 years of experience in business development or media partnerships. Strong negotiation skills and operational fluency are essential, and familiarity with CRMs and analytics tools is a plus.

As a Content Licensing Manager at Business Wire, you support partnership execution by acting as the main point of contact for internal teams such as legal and tech, ensuring all contractual obligations are met. You will manage core operational tasks, like journalist vetting and issue resolution, to facilitate a smooth onboarding process for partners.

Content Licensing Managers at Business Wire utilize CRM systems like HubSpot or Salesforce, alongside data analytics tools such as Excel and Tableau to track partner performance and deliverables, ensuring that the partnerships grow effectively and are aligned with strategic goals.

Business Wire offers a range of benefits for its Content Licensing Manager, including a competitive salary range, excellent health benefits, a monthly fitness stipend, and a robust 401(k) plan with company matching. Plus, you’ll enjoy paid time off, wellness days, and a supportive work environment that encourages both remote work and professional growth.

When answering this question, highlight specific partnerships you've built in previous roles, focusing on your negotiation tactics and how you maintained these relationships. Use metrics to demonstrate success, such as performance increases or successful deal outcomes, to substantiate your claims.

In addressing this question, emphasize your organizational skills and any tools or processes you utilize to keep track of various partnerships. Talk about prioritization strategies, communication techniques, and how you ensure that each partnership receives the attention it deserves.

Detail a step-by-step approach to onboarding, including the communication strategies you deploy, the information you gather from partners, and how you navigate potential challenges. This showcases your operational fluency and proactive problem-solving skills.

Share specific Key Performance Indicators (KPIs) you track to evaluate partnership success. Discuss how you use data to inform your decisions and demonstrate the impact of your work, as this shows your analytical abilities and business acumen.

Use the STAR method (Situation, Task, Action, Result) to narrate a challenging negotiation. Focus on your approach to conflict resolution and the final outcome, demonstrating your negotiation skills and resilience.

Discuss the various channels you utilize to keep informed about industry trends, such as professional organizations, webinars, or networking events. This illustrates your commitment to continuous learning and industry engagement.

Mention specific project management or CRM tools, like HubSpot, Salesforce, or other analytics platforms. Provide examples of how you’ve effectively used these tools in past roles to manage projects and partnerships.

Stress the importance of open communication and prompt resolution. Provide an example of a past situation where you successfully navigated a dispute and how it led to a strengthened partnership, highlighting your customer-service mindset.

Explain your strategy for presenting benchmarks or results to leadership, showcasing the value of partnerships. Discuss any successful initiatives you've led that increased visibility or awareness of partnerships within the organization.

Describe your adaptability in communication styles based on team dynamics. Cite an example where effective communication led to a successful partnership. This highlights your interpersonal skills and the teamwork aspect valued in the role.