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Business Development Representative

Do you want to create an impact? Are you an experienced business development professional with a proven track record of identifying opportunities and building lasting client relationships? Canvas8 is looking for a highly motivated and results-oriented Business Development Representative to join our Sales Enablement team in London.

As a Business Development Representative, you’ll take a leading role in driving our growth by connecting with target personas across global brands and the agencies they work with. You’ll already have a background in business development and strong communication skills, and you’ll have the opportunity to elevate your expertise and make a tangible impact on our success. At Canvas8, we foster an inclusive and supportive workplace where your experience and insights will be valued, and you’ll have the freedom to contribute meaningfully to a collaborative, ambitious team as we continue to grow our global presence.

About us

We are Canvas8, a strategic insights practice operating out of London, New York, Los Angeles, and Singapore. We help our clients understand people so they can make better business decisions.

Our work investigates the hidden insights in everyday life – from the psychology of boredom to teenage make-up rituals to why Barbiecore is a Gen Y thing – and makes them meaningful for brands. Our team is a blend of disciplines and skills – from psychology to journalism and anthropology to behavioural economics. What unites us is a desire to understand people and a passion for delivering outstanding work.

About the role

As a Business Development Representative, you’ll be a driving force behind our sales outreach, connecting with exciting new clients and playing a key role in Canvas8’s growth. Your focus? Targeting and engaging with key prospects within global insight and innovation teams and advertising agencies – specifically, those working with the brands we’re featuring on our Brand Pages throughout 2025. You’ll build relationships, expand our client base, and contribute directly to Canvas8’s ongoing success story.

Day-to-day

  • Identify and qualify target prospects within global insights teams and advertising agencies (global, independent, and local specialists) aligned with our Brand Pages
  • Develop and execute targeted outreach campaigns via email, phone, social media, and other relevant channels
  • Build and maintain strong relationships with potential clients through consistent and personalised communication
  • Schedule introductory calls and meetings for our sales team to do further discovery around their challenges and position how our portfolio of solutions meets their needs
  • Collaborate with the sales leadership to develop and refine outreach strategies and messaging
  • Effectively utilise CRM software to manage leads, track progress, and maintain accurate records of all sales activities
  • Stay informed about market trends, competitor activities, and industry developments to identify new opportunities
  • Achieve key performance indicators (KPIs) related to prospect identification, outreach activities, contacts made, meetings booked, opportunities qualified, and orders closed

About you

You’re a curious and resourceful individual who thrives on uncovering opportunities others might miss. You have a sharp eye for detail and love diving deep into research to identify high-potential prospects. People describe you as personable, approachable, and excellent at building rapport – whether through a compelling email, an engaging phone call, or a professional social media interaction.

One of your greatest strengths is your communication skills. You know how to tailor your messaging to resonate with diverse audiences, ensuring your outreach is both authentic and impactful. You thrive in a structured environment and have a systematic approach to managing your workload, ensuring no lead falls through the cracks.

Beyond your organisational skills, you’re tenacious and results-driven. Challenges don’t discourage you – they motivate you to find creative solutions. You’re not afraid to try new approaches, iterate on strategies, and persist until you succeed.

  • 1-2 years of proven experience in a business development or sales role, preferably within a B2B environment
  • Excellent communication, interpersonal, and presentation skills
  • Strong organisational and time-management abilities
  • Proficiency in CRM software – ideally Hubspot – as well as other sales enablement tools
  • Ability to work independently and as part of a team
  • A proactive and results-oriented approach
  • Knowledge of the market research or insights industry is a plus
  • Hybrid working (2 days at the office) with flexible start times
  • 29 days paid holiday (including bank hols)
  • Interest-free ‘Life Unlock Loan’ for lump sum payments (rental deposits, sponsorship etc)
  • A personalised career development plan
  • Access to physical and mental wellbeing support, including two ‘Mental Wealth’ days
  • Pension, life insurance, cashback private health plan, and cycle scheme
  • Summer Fridays, seasonal benefits, and lots of staff socials
  • A friendly and welcoming team (pooches included)

If you think this sounds like a good fit, please apply below by outlining why and attaching your CV.

Applications will close on Thursday, March 27, 2025.

At Canvas8, we believe in the power of diversity to drive innovation. We're committed to creating an inclusive space where every individual is valued. Join us in a workplace that celebrates differences—race, gender, age, and beyond—fueling our creativity and competitive edge. We actively seek diverse talents and provide equal opportunities, free from discrimination. Shape your future with us, where diversity isn't just a value, but a key to our success.

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What You Should Know About Business Development Representative, Canvas8

Are you ready to create a real impact in the business world? Canvas8 is on the lookout for a talented Business Development Representative to join our dynamic Sales Enablement team in London. This isn't just any role—it's your chance to lead the charge in our growth by connecting with key personas across global brands and their trusted agencies. With your background in business development and your exceptional communication skills, you'll help elevate our success while immersing yourself in exciting outreach opportunities. At Canvas8, we pride ourselves on cultivating a workplace that is inclusive and supportive, where your insights and experiences are genuinely valued. You will engage with innovative minds, building lasting client relationships while contributing to our global impact. Expect your days to be filled with identifying prospects, executing outreach campaigns, and scheduling meetings that put you at the heart of our client engagement strategy. You'll also collaborate closely with sales leadership to refine our messaging and strategies, ensuring we connect authentically with our audiences. Plus, your analytical skills will be put to the test as you track progress and identify emerging industry trends. If you thrive on creating opportunities, solving challenges creatively, and working alongside a passionate team that values diversity and inclusion, this is the place for you. Join us at Canvas8 and make your mark in the insightful world of strategic business development!

Frequently Asked Questions (FAQs) for Business Development Representative Role at Canvas8
What are the responsibilities of a Business Development Representative at Canvas8?

As a Business Development Representative at Canvas8, you will be responsible for identifying and qualifying target prospects within global insights teams and advertising agencies. Your day will include developing targeted outreach campaigns, maintaining relationships with potential clients, scheduling calls for further discussions, and collaborating with the sales team to refine outreach strategies. Additionally, effective use of CRM software to manage leads and staying aware of industry trends will be part of your role.

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What qualifications are needed to be a Business Development Representative at Canvas8?

To be a successful Business Development Representative at Canvas8, candidates typically need 1-2 years of experience in a business development or sales role, preferably in a B2B environment. Communication, interpersonal, and presentation skills are critical, along with strong organizational and time management abilities. Familiarity with CRM software, ideally Hubspot, is also essential to enhance your daily operations.

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How does Canvas8 support the career development of its Business Development Representatives?

Canvas8 is committed to the growth of its employees, providing a personalized career development plan for all Business Development Representatives. This includes opportunities to refine your skills, gain insights from experienced colleagues, and take part in various training sessions to enhance both personal and professional growth in an inclusive environment.

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What kind of environment can Business Development Representatives expect at Canvas8?

At Canvas8, Business Development Representatives can expect a friendly and collaborative work environment. We emphasize inclusivity and support, where every individual is valued for their unique perspective. Our team enjoys a blend of personalities and disciplines, fostering a culture where creativity and diverse ideas are at the core of our success.

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What benefits do Business Development Representatives enjoy at Canvas8?

Business Development Representatives at Canvas8 are offered a range of benefits, including 29 days of paid holiday, access to physical and mental wellbeing support, and an interest-free 'Life Unlock Loan' for significant lump-sum payments. Additionally, our employees enjoy summer Fridays, seasonal benefits, and a vibrant social scene that includes activities for the team to bond and connect.

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Common Interview Questions for Business Development Representative
How do you approach identifying potential clients in a business development role?

When identifying potential clients, I utilize a combination of market research, networking, and leveraging CRM tools to find high-potential prospects. I focus on aligning with brands and agencies that fit our target demographics and are in line with Canvas8's offerings.

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Can you describe a successful outreach campaign you've executed? What made it successful?

In a previous role, I executed an outreach campaign targeting tech startups. The key to its success was personalized communication—using insights from my research to tailor messages that resonated with each prospect's needs and pain points. This resulted in a higher engagement rate and multiple meetings scheduled.

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How do you maintain relationships with potential clients over time?

Maintaining relationships involves consistent, personalized communication based on genuine interest in a client's needs. I make it a point to follow up regularly with value-driven insights, check-in emails, or sharing relevant industry news that showcases my dedication and understanding of their challenges.

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What role does teamwork play in the business development process at Canvas8?

Teamwork is crucial in business development at Canvas8. Collaboration with the sales leadership not only enhances our outreach strategies but also allows for sharing valuable insights that can improve our overall approach. Together, we can tackle challenges more effectively than working in silos.

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How do you handle rejection in a sales or business development role?

Rejection is part of business development, and I view it as an opportunity to learn and iterate on my approach. I seek feedback, analyze what could have been done differently, and focus on maintaining a positive mindset as I continue reaching out to prospective clients.

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What tools do you find helpful for managing your outreach efforts?

I find CRM software like Hubspot essential for managing outreach efforts. It helps me keep track of engagement, follow-ups, and the overall pipeline. Additionally, utilizing tools for email automation and analytics can provide insights into which approaches resonate most with prospects.

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How do you stay informed about market trends and changes in the industry?

Staying informed involves regularly reading industry publications, joining webinars, and participating in networking events. I also follow thought leaders and competitors on social media to gauge emerging trends and shifts in client needs, ensuring I’m always equipped with the most relevant insights.

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In your opinion, what makes a compelling sales pitch?

A compelling sales pitch is rooted in understanding the prospect's unique needs and challenges. By tailoring the message to highlight how Canvas8 can specifically address those issues, and including anecdotes or data that resonate with their situation, the pitch becomes more impactful.

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What key performance indicators do you track in a business development role?

In a business development role, key performance indicators such as the number of prospects identified, outreach activities made, meetings booked, opportunities qualified, and orders closed are all essential metrics. Tracking these helps evaluate effectiveness and inform strategies moving forward.

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Can you share an example of a challenge you've faced in business development and how you overcame it?

I once faced a situation where I struggled to connect with a particular industry segment. To overcome this, I invested time in understanding their specific pain points and tailoring my communication strategy accordingly. By demonstrating genuine understanding and offering tailored solutions, I succeeded in establishing connections and ultimately closed deals.

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Full-time, hybrid
DATE POSTED
March 16, 2025

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