Channel Marketing Manager, U.S. Medical Distribution

Candidates will ideally be based near an airport. Candidates must be able to work within EST or CST hours.

What Product or Services Marketing Contributes to Cardinal Health

Marketing is responsible for assessing customer needs, market conditions, and competition to inform business strategy. It implements the strategy by developing, commercializing, and monitoring the appropriate products and services.

Job Summary

The Marketing Manager, U.S. Medical Distribution Channeling Marketing, assists in developing and implementing channel marketing plans for the U.S. Distribution business portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.

Product & Solutions Marketing is responsible for defining the product/service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability.

Responsibilities

Assist in the development and execution of channel-specific marketing plans for Cardinal Health’s U.S. Medical Distribution Acute/Non-Acute Care channels. Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers. This role will be responsible for the following:

Financials and Performance Metrics:

• Leverage data to understand channel performance and program effectiveness and support decision-making.
• Support in monitoring product performance metrics
• Prepare reports and presentations on product performance and market insights for stakeholders.

Marketing tools and GTM Strategies:

• Assist in the execution of channel marketing strategies - Create value propositions that resonate with target customer segments
• Sales enablement support to accelerate industry growth
• Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
• Develop and drive promotional activity to sales and channels to meet objectives—Create marketing materials and tools tailored to specific customer needs. This includes co-branded materials, sales presentations, and product information that aligns with the overall brand messaging.
• Partner with content team and customer solutions teams to develop customer case studies and white papers

Collaborate with sales and cross-functional counterparts:

• Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy
• Ensure that marketing strategies are effectively executed at the channel level
• Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.

Market Intelligence and Insights, including competitive analysis:

• Gather insights on market conditions and customer needs. Communicate cross-functionally for strategy refinement
• Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD    

Qualifications

• Bachelor's degree from an accredited university; an MBA is preferred
• 4-8 years of experience in Medical Device, Distribution, Supply Chain and/or Healthcare Marketing preferred
• Self-motivated, driven individual to meet objectives
• Strong analytical skills allowing for quick assessment of situations, trade-offs, and ability to recommend appropriate course of action
• Ability to multitask and prioritize while managing multiple projects and day-to-day responsibilities.
• Excellent written and verbal communication skills and comfort presenting to internal and external audiences
• Must be able to travel up to 25% of the time, including some nights and weekends.

What is expected of you and others at this level

• Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
• May contribute to the development of policies and procedures
• Works on complex projects of large scope
• Develops technical solutions to a wide range of difficult problems. Solutions are innovative and consistent with the organization objectives
• Completes work independently and receives general guidance on new projects
• Work reviewed for purpose of meeting objectives
• May act as a mentor to less experienced colleagues

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.

Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.

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