Director/ Marketing / Communications - Operations and Analytics

Country:United States of AmericaLocation:CAF77: CCS - CIB 13995 Pasteur Blvd, Palm Beach Gardens, FL, 33418 USACarrier Global Corporation, a global leader in intelligent climate and energy solutions, is committed to creating solutions that matter for people and our planet for generations to come. From the beginning, we've led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world-class, diverse workforce that puts the customer at the center of everything we do.About this role:The Director, Marketing & Communications - Operations, and Analytics will be responsible for optimizing operational processes for marketing and communications, managing forecasting and budgeting processes, developing and implementing an analytics strategy, and creating a process and dashboards to support the effectiveness of marketing programs, campaigns, and initiatives. The role is crucial in optimizing operational processes, ensuring seamless operations, and using data-driven insights to make strategic decisions. The ideal candidate will have a strong background in marketing operations, data analytics, and project management.Key Responsibilities:Oversee and optimize processes, workflows, and systems to ensure effectiveness.Manage operational planning, forecasting, and budgeting processes. Collaborate with the finance team to align on budget tracking and reporting.Act as the PMO for key programs related to operations effectiveness.Develop and execute the organization's analytics strategy, aligning it with the overall business strategic priorities and goals.Drive the development and use of analytical models and reporting tools to provide actionable insights for strategic decision-making.Manage and optimize the marketing technology stack, including CRM, marketing automation, and analytics tools.Collaborate with cross-functional teams to define key performance indicators and develop measurement frameworks for marketing campaigns. Establish and implement processes and best practices for campaign execution, lead management, and performance measurement. Develop and maintain interactive reporting dashboards using existing reporting tools and Excel to communicate performance updates on key metrics and channels (e.g., paid, organic, and owned).Develop a process to monitor and analyze marketing and communications data, including campaign metrics, website traffic, and lead conversion rates, to help the organization identify trends, opportunities, and areas for improvement and provide actionable insights.Develop new methodologies to define and measure program effectiveness and organizational productivity.Generate regular reports and dashboards to provide insights into marketing and communications performance and ROI, enabling data-driven decision-making.Advocate for a culture of data-driven decision-making, providing leadership and teams with the training, tools, and support needed to effectively leverage data analytics.Stay informed about industry trends, best practices, and emerging technologies in analytics and marketing operations, applying relevant insights to drive continuous improvement.Collaborate with IT and external vendors to evaluate, implement, and integrate new marketing technology solutions as required.Required Qualifications:Bachelor's degree10+ years of experience in marketing functions and analytics.5+ years of experience to include business analytics, business strategy, and successful marketing program execution.Preferred Qualifications:Bachelor’s degree in Data Analytics/Science, Marketing, or Business ManagementMBA or Master's degree with an emphasis in data analytics, statistics, or marketing.Excellent project management skills, with the ability to manage multiple projects simultaneously, prioritize tasks, meet deadlines, and prioritize work independently.Strong analytical skills, with the ability to analyze complex data sets, draw insights, and make data-driven recommendations.Proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization tools (e.g., Tableau, PowerBI). Experience with statistical languages and tools (R, Python, SQL, Big Query) is preferred.Detail-oriented mindset, with a focus on accuracy, consistency, and quality in all tasks and deliverables.Strong communication, storytelling, and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and stakeholders at all levels. Great at presenting findings to a diverse audience.People management - experience leading and coaching a team.Cross-functional team leadership experience.Budget management experience.Strong influencing skills; can communicate succinctly and creatively to various organizational levels and functions.Demonstrated ability to collaborate cross-country, cross-division, and cross-functional teams and influence business outcomes.Ability to operate in ambiguous environments. Demonstrated capability in dealing with complexity and ambiguity.Energetic, resourceful, and hands-on individual.Job Applicant's Privacy Notice:Click on thislinkto read the Job Applicant's Privacy Notice.#J-18808-LjbffrOriginal job Director/ Marketing / Communications - Operations and Analytics posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.