Brand & Communications Director - Maternity Cover

THE CARWOW GROUP

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. 

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

WHY JOIN US?

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 600+ employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in! 

THE ROLE

The Brand & Communications Director is a pivotal leadership role in helping drive the growth of the business. 

Reporting directly into the Chief Customer and Marketing Officer, the role is responsible for bringing our brand(s) to life and making them famous amongst consumer and business audiences as we look to deliver on our mission to become the online car changing destination. 

The Brand and Communications Director also sits on the Senior Leadership team of the business. 

WHAT YOU’LL DO

You’ll help deliver on our growth objectives through the delivery of a compelling and effective brand strategy leveraging integrated marketing campaigns and communications platforms across the Carwow Group of brands and across our core markets of the UK, Germany and Spain.

Working cross-functionally with several of the Customer & Marketing teams, you’ll be tasked with developing consistent and customer-centric activity for all of our brands spanning digital and brand channels as well as delivering several consumer events throughout the year.

You’ll lead the Brand Marketing team, which runs all consumer-focused and b2b-focused campaigns helping broaden brand awareness and drive brand consideration as well as coordinate all creative delivery both for the Customer & Marketing teams as well as the rest of the business.

PR is a key function as we seek to be an authority outside of our industry whilst it’s also a major traffic driver and you’ll be responsible for developing a compelling communications narrative, overseeing the production of high-quality content. You and your PR & Communications team will also support the business on corporate and strategic initiatives for internal and external b2b and b2c  audiences. 

You’ll also manage key agency partnerships across media and communications and will be responsible for the paid-media budget, identifying opportunities to broaden our marketing channel mix effectively and  maximising ROI whilst driving brand growth.

WHAT YOU’LL NEED

• The ideal candidate will have a proven track record in developing and implementing successful brand strategies, managing diverse teams, and overseeing complex communications to multiple audiences
• This role requires a strategic thinker with a creative mindset and strong leadership skills, capable of driving brand growth and cultivating positive perceptions
• Experience in a fast-paced, high-growth environment
• 10+ years of experience in brand and communications, with a proven track record of success
• Highly motivated and results-oriented individual with a passion for brand building and storytelling,
• Strong project management and organisational skills
• Track record of leading cross-functional teams focused on delivery and working in a dynamic organisation 
• Experience in managing diverse teams and building strong relationships with stakeholders
• Passion for cars and automotive is not required but an ability/ willingness to quickly get up to speed on the category is vital
• Excellent written and verbal communication skills

INTERVIEW PROCESS 

• Interview with the CCMO and Growth Marketing Director
• Task presented to CCMO, Brand & Communications Director and Audience Growth & Engagement Director 
• Interview with 2 Exec Stakeholders

WHAT’S IN IT FOR YOU

• Hybrid working 
• Competitive salary to fund that dream holiday to Bali
• Matched pension contributions for a peaceful retirement
• Share options - when we thrive, so do you!
• Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
• Life Assurance for (even more) peace of mind
• Monthly coaching sessions with Spill - our mental wellbeing partner
• Enhanced holiday package, plus Bank Holidays 
• 28 days annual leave
• Option to buy 3 extra days of holiday per year  
• Work from abroad for a month
• Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
• Bubble childcare support and discounted nanny fees for little ones
• The latest tech (Macbook or Surface) to power your gif-sending talents
• Up to £500/€550 home office allowance for that massage chair you’ve been talking about
• Generous learning and development budget to help you master your craft
• Regular social events: tech lunches, coffee with the exec sessions, lunch 8 learns, book clubs, social events/anything else you pester us for
• Refer a friend, get paid. Repeat for infinite money

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.