Director of Product - Retail Media

The Director of Product at Carwow is responsible for defining the vision and roadmap for advertising products, focusing on native retail media products, Sponsored Ads, and Media Placements. This involves developing strategies to drive revenue growth, optimizing platforms for better targeting and measurement, and ensuring strong collaboration with commercial, marketing, and analytics teams.

Candidates for the Director of Product role at Carwow should have significant experience in similar positions within tech or marketplace companies. A customer-first mindset, agility, and a strong ability to work collaboratively across teams are crucial. Additionally, a data-driven approach and a track record of driving measurable revenue growth through innovative solutions are essential.

In the Director of Product position at Carwow, ensuring compliance involves actively monitoring privacy regulations, marketplace policies, and industry standards. This role also requires leveraging insights to influence the creation of compliant and effective advertising products while maintaining alignment with innovations in retail media.

The Director of Product will focus on creating impactful advertising products such as native retail media ads, Sponsored Ads, and Media Placements. These products are designed to meet market demands and generate high revenue while delivering measurable value and exceptional user experiences.

The strategic vision for the Director of Product at Carwow includes driving revenue growth by developing innovative ad solutions and optimizing existing platforms. The goal is to create scalable and high-performing media offerings that seamlessly connect consumers with car manufacturers and dealer partners, ensuring alignment with both company objectives and user needs.

When defining the vision for advertising products, I would start by analyzing customer needs, market trends, and competitive offerings. It's vital to create a roadmap that aligns with the company’s goals while ensuring that the products bring measurable value to users and partners. Engaging stakeholders throughout the development process is key.

To drive revenue growth, I would focus on developing innovative advertising products and enhancing existing offerings. This includes leveraging data to identify market opportunities, collaborating with cross-functional teams for targeted campaigns, and continuously optimizing platforms based on performance metrics.

Balancing user experience with revenue goals involves deep understanding of user needs and pain points. I would utilize feedback loops to refine product offerings and ensure alignment with market demands, all while analyzing performance data to inform decisions that enhance user experience without sacrificing revenue.

In my previous role, I implemented analytics tools to track user engagement and conversion rates, which led to actionable insights for product enhancements. For instance, by analyzing click-through rates on certain ad formats, we adjusted the design and targeting strategies, resulting in a 30% increase in performance metrics.

Building strategic partnerships with OEMs, agencies, and analytical teams is essential. Collaborating closely with these stakeholders helps to identify market needs, create targeted ad products, and ensures that our offerings align with the evolving landscape of retail media.

Effective team collaboration requires clear communication, regular check-ins, and a shared vision. I would leverage project management tools to keep everyone aligned and encourage open discussions to gather diverse perspectives, which fosters innovation while developing new advertising products.

To ensure compliance, I would stay informed about current regulations and work closely with legal teams to establish guidelines for product development. Implementing regular audits and training sessions for the team will also be crucial in maintaining compliance throughout our advertising operations.

Staying ahead in retail media requires a proactive approach; I would regularly attend industry conferences, subscribe to relevant publications, and engage with thought leaders on social media. Networking with peers in the industry can provide insights into emerging trends and best practices.

I believe the future of retail media advertising will be driven by personalization and data analytics. As consumers demand more relevant experiences, leveraging advanced targeting and real-time data insights will be crucial to create impactful ad solutions that resonate with audiences.

Balancing long-term strategic planning with agility involves creating a flexible framework that allows for quick adjustments based on changing market dynamics. Establishing clear priorities ensures that while we remain focused on our vision, we can swiftly respond to new opportunities and challenges.