SEO Executive - Organic Growth
THE CARWOW GROUP
Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.
What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service.
In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.
WHY JOIN US?
We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!
As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.
Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).
Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in!
About the role
As an SEO Executive within the Growth Marketing team at carwow, you will play a key role in driving profitable customer acquisition for our business.
Organic search continues to be a key focus for the business as we look to scale profitably, where you will be part of a growing SEO team managing sites across the UK, Spain and Germany.
Reporting into the Senior Organic Growth Manager, you will work closely with the other UK Growth Manager, supporting them on tasks where appropriate as well as working closely with the Editorial team and being fully immersed in the business.
What you’ll be doing
- Working closely with the Editorial team to manage the SEO content pipeline and create content briefs for our team of in-house journalists
- Conducting keyword research and competitor analysis to expand and optimise our content portfolio
- Ultising bespoke Carwow Group content to encourage linking to our website
- Overseeing outreach planning and execution, supporting on the delivery of assets and campaigns across the Group
- Conducting regular content audits of the website to identify and act on opportunities and problems and ad hoc page builds
- Recommending suitable content opportunities for amplification and working with the PR, Editorial and Brand teams to generate assets
- Supporting with off-page link building, PR campaigns or data requests, Global outreach amplification opportunities and ensuring alignment across teams
- Using data to drive decisions and report on content and project performance across key metrics
What you’ll need
- Previous experience in a hands on role with on-page SEO
- Strong technical skills in data manipulation using Excel
- Fluent English, German a bonus
- Experience using CMS, preferably WordPress or Prismic
- Experience using SEO tools such as Screaming Frog, BrightEdge and Ahrefs, OSE, Majestic, Buzzsumo, GA, Social tracking/monitoring
- Excellent communication skills to collaborate effectively with cross-functional teams
- A proactive and self-driven mindset, able to work independently and contribute as a team player
- Highly organised and disciplined, with the ability to manage multiple tasks effectively
- A creative approach to content and amplification opportunities with campaign based experience a plus
WHAT THE PROCESS LOOKS LIKE
- Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
- Step 2: Video-call with the Hiring Manager & a Team Member
- Step 3: In-office task-presentation with the Hiring Manager & the Head of Department
WHAT'S IN IT FOR YOU
- 2/3 days Hybrid working
- Competitive salary to fund that dream holiday to Bali
- Matched pension contributions for a peaceful retirement
- Share options - when we thrive, so do you!
- Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
- Life Assurance for (even more) peace of mind
- Monthly coaching sessions with Spill - our mental wellbeing partner
- Enhanced holiday package, plus bank holidays
- 28 days annual leave
- 1 day for your wedding
- 1 day off when you move house - because moving’s hard enough without work!
- On your third year anniversary, you get 30 days of annual leave per year
- On your tenth year anniversary, you get 35 days of annual leave per year
- Option to buy 3 extra days of holiday per year
- Work from abroad for a month (due to popular demand, this offer excludes the moon).
- Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
- Bubble childcare support and discounted nanny fees for the little ones
- The latest tech (Macbook or Surface) to power your gif-sending talents
- Up to £500/€550 home office allowance for that massage chair you’ve been talking about
- A generous learning and development budget to help you master your craft
- Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
- Refer a friend, get paid. Repeat for infinite money
- Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch
Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally.
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Join the Carwow Group as an SEO Executive - Organic Growth and be a pivotal part of our dynamic Growth Marketing team! At Carwow, we are on a mission to transform how people buy and sell cars. With a rich portfolio of automotive brands like Carwow, Auto Express, and more, our reach spans over 10 million customers across Europe. As an SEO Executive, you will harness your passion for organic search to drive profitable customer acquisition across the UK, Spain, and Germany. You’ll collaborate with our Editorial team, manage the SEO content pipeline, conduct keyword research, and execute outreach strategies to amplify our content. Your contributions will directly influence our content performance and help us reach our ambitious growth targets. If you are a proactive, organized individual with experience in on-page SEO and a creative flair for content amplification, this is your chance to shine in a vibrant and rapidly expanding environment. Carwow has a thriving culture recognized by the Culture 100 award, where innovation, teamwork, and fun come together. Plus, with hybrid working options and a range of benefits like enhanced holiday leave and a learning budget to fuel your development, we place great emphasis on ensuring our team is happy and fulfilled. Ready to be part of a team that’s revolutionizing the car-changing experience? We'd love to hear from you!
By
carwow
carwow is changing the way Europe buys cars. We want to make car buying simple, enjoyable, and digital - becoming the absolute best way to buy a car.
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