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Senior Designer - Brand Marketing

The Carwow Group

Carwow Group is driven by a passion for getting people into cars. But not just any car, the right car. That’s why we are building the go-to destination for car-changing. Designed to reach drivers everywhere with our trail-blazing portfolio of personality rich automotive brands; Carwow, Auto Express, evo, Driving Electric and Car Buyer.

What started as a simple reviews site, is now one of the largest online car-changing destinations in Europe - over 10m customers have used Carwow to help them buy and sell cars since its inception. Last year we grew over 50% with nearly £3bn worth of cars bought on site, while £1.8bn of cars were listed for sale through our Sell My Car service. 

In 2024 we went big and acquired Autovia, doubling our audience overnight. Together we now have one of the biggest YouTube channels in the world with over 1.1 billion annual views, sell 1.2 million print copies of our magazines and have an annual web content reach over 350million.

Working here

We are winners of the prestigious Culture 100 award that recognises the most loved and happiest tech companies to work for! We have just raised $52m in funding led by global venture capital firm Bessemer Venture Partners (an early backer of LinkedIn and Shopify) to accelerate our growth plans!

As pioneers, we’re always driving for new territory and positive change, so our work as a group is never done. Where others see difficulty, it’s our responsibility to see possibility – building new experiences, launching new titles and listening to drivers.

Being a part of Carwow Group means championing drivers and the automotive industry, acting as a disrupter and never being afraid to fail (but learning fast when we do!).

Our team of 500 employees across the UK, Germany, Spain and Portugal are revolutionising car-changing and we are fast expanding our mission across every single brand and country we operate in, so jump in! 

About the team  

This role sits in the growing Brand Creative team and reports to the Head of Creative. We are a busy and ambitious creative hub, working across all brands within the Carwow Group; Carwow, Auto Express, evo, Car Buyer and Driving Electric. We work cross-functionally and exist to create connections, tell stories and provide total car confidence to our customers, whether you love cars or don’t know where to start. We have the opportunity to work with a portfolio of content-first brands (none of that one-font-lifestyle you normally get in house), all with a different spin on the world of auto. 

About the role

This role exists to help solve design problems which vary broadly from internal values to concepting and rolling out campaigns to every touchpoint. It’s a diverse role which suits candidates who are keen generalists with an eye for detail. As a senior team member you take a proactive lead on projects, overseeing freelancers and mentoring more junior colleagues, sharing your expertise to accelerate their growth and strengthening our team as a whole. 

What you’ll be doing

  • A creative guardian for the portfolio of brands, responsible for applying and evolving guidelines across all touch points, working with peers in marketing, product and content to ensure they are used effectively
  • Design execution across the full brand marketing stack (both B2B and B2c), working alongside copy partners to interpret insights and concepts into compelling design work
  • Working closely with our Head of Creative and a Copywriter to concept compelling creative campaigns which bring our brands to life
  • Presenting your work and ideas to key stakeholders with clear commercial application and rationale
  • Working with channel leads and Product Designers to ensure visuals are consistent throughout the brand or specific campaign
  • Taking a keen interest in creative partnership across the business, taking part in or leading content and commercial brainstorms when required
  • Working effectively with the Product Design team to translate both your brand and campaign design work to the online journey
  • Sharing best practice and helping to implement new ways of working in the team
  • Our creative team will grow with the brand, and over time you will play a role in hiring, managing and onboarding new team members
  • Onboarding freelancers and feeding back on their work where needed
  • You must at all times strive to act in the customers’ best interest, delivering honest, fair, and professional services.

What you’ll need

Please note: We know that no candidate will be the perfect match for all we've listed in this posting, so we’d encourage you to apply if you feel you're close to the brief but not an exact match. Ideally you’ll have

  • A varied portfolio of design, with examples across print and digital, from ad layouts to more copy-heavy print materials. You are happy to maintain this integrated approach in your next role.
  • Expertise in the use of Adobe Illustrator, InDesign and Photoshop
  • Confidence in using Figma, with an interest in learning and teaching best practices to others
  • An ability to use AfterEffects and Premiere Pro to produce brand marketing comms (and keen to learn more if these aren’t your strongest tools)
  • An infectious passion for the craft of design which you use to excite the wider team about your work
  • Experience and enjoyment of working in a team with a copywriter to concept and deliver end-to-end on a brief
  • The ability to give and receive feedback, understanding the need for it in strong creative practice
  • Proactive and highly organised, able to communicate well about your workload and needs, while being able to balance priorities and team output
  • Culturally aware, with an awareness of visual trends and the language used on social media to assist with a social-first approach to campaign roll out
  • Illustration skills are a bonus, but not a requirement
  • You are keen to shape the team culture as well as crafting the brand look and feel.

What the process looks like

  • Step 1: Video call with a member of our Talent Team to find out more about your experience and why you want to work at Carwow
  • Step 2: Video-interview with the Head of Creative 
  • Step 3: Concepting or design task presented to two of the team 
  • Step 4: Interview with Brand and Comms Director

  • Hybrid working that works around you (2 days remote)
  • Competitive salary to fund that dream holiday to Bali
  • Matched pension contributions for a peaceful retirement
  • Share options - when we thrive, so do you!
  • Vitality Private Healthcare, for peace of mind, plus eyecare vouchers
  • Life Assurance for (even more) peace of mind
  • Monthly coaching sessions with Spill - our mental wellbeing partner
  • Enhanced holiday package, plus bank holidays 
    • 28 days annual leave
    • 1 day for your wedding
    • 1 day off when you move house - because moving’s hard enough without work!
    • On your third year anniversary, you get 30 days of annual leave per year
    • On your tenth year anniversary, you get 35 days of annual leave per year 
    • Option to buy 3 extra days of holiday per year  
  • Work from abroad for a month (due to popular demand, this offer excludes the moon). 
  • Inclusive parental, partner and shared parental leave, fertility treatment and pregnancy loss policies
  • Bubble childcare support and discounted nanny fees for the little ones
  • The latest tech (Macbook or Surface) to power your gif-sending talents
  • Up to £500/€550 home office allowance for that massage chair you’ve been talking about
  • A generous learning and development budget to help you master your craft
  • Regular social events:, tech lunches, coffee with the exec sessions, book clubs, social events/anything else you pester us for
  • Refer a friend, get paid. Repeat for infinite money
  • Lunch & learns and Carwow Classrooms with expert speakers who are here for a free lunch

Diversity and inclusion is an integral part of our culture. We know that diverse teams are strong teams, so we welcome those with alternative identities, backgrounds, and experiences to apply for this position. We make recruiting decisions based on experience, skills and potential, so all our applicants are treated fairly and equally. 

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James Hind
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Average salary estimate

$70000 / YEARLY (est.)
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$60000K
$80000K

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What You Should Know About Senior Designer - Brand Marketing, carwow

As a Senior Designer - Brand Marketing at Carwow Group, you’ll be stepping into a vibrant and dynamic environment where your creativity can truly shine. This role is perfect for those who thrive on solving diverse design problems and possess a keen eye for detail. Collaborating closely with the Head of Creative and a talented copywriter, you will conceptualize and execute stunning campaigns that breathe life into our portfolio of brands—Carwow, Auto Express, evo, Driving Electric, and Car Buyer. Your role will see you applying and evolving design guidelines across all touchpoints while ensuring that your work resonates with both B2B and B2C audiences. As a proactive leader, you'll oversee freelancers and mentor junior colleagues, passing on your expertise to foster a robust creative team. This is not just a job; it's an opportunity to champion innovative designs and engaging narratives that connect with millions, as you contribute to Carwow's mission of transforming the car-changing experience for drivers across Europe. Join a fun and passionate team, where your contributions not only matter but also drive real change in the automotive industry. Your passion for design, experience in Adobe Creative Suite, and familiarity with tools like Figma will ensure your success while enjoying the perks of remote work flexibility, competitive salary, and a rich benefits package. So why wait? Dive into this exciting opportunity and help Carwow Group shape the future of car marketing!

Frequently Asked Questions (FAQs) for Senior Designer - Brand Marketing Role at carwow
What are the main responsibilities of a Senior Designer - Brand Marketing at Carwow Group?

As a Senior Designer - Brand Marketing at Carwow Group, your main responsibilities include applying and evolving design guidelines across various brands, executing design work for both B2B and B2C marketing efforts, and collaborating with other creative colleagues to bring compelling campaigns to life. You’re also expected to oversee freelancers and mentor junior designers, ensuring quality and creativity in every project.

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What qualifications do I need for the Senior Designer - Brand Marketing role at Carwow Group?

To qualify for the Senior Designer - Brand Marketing position at Carwow Group, ideal candidates should possess a varied portfolio showcasing a range of design styles, proficiency in Adobe Creative Suite including Illustrator, InDesign, and Photoshop, and familiarity with Figma. Additionally, experience in collaborating with copywriters and strong feedback skills are essential to succeed in this role.

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How does the Senior Designer - Brand Marketing at Carwow Group collaborate with other teams?

In the Senior Designer - Brand Marketing role at Carwow Group, collaboration is key. You will work closely with the Head of Creative, copy partners, marketing teams, and product designers to ensure brand consistency and develop engaging campaigns. This cross-functional teamwork is vital for translating creative concepts into cohesive and impactful designs for our brands.

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What tools do I need to be familiar with for the Senior Designer - Brand Marketing position at Carwow Group?

For the Senior Designer - Brand Marketing position at Carwow Group, familiarity with Adobe Creative Suite, especially Illustrator, InDesign, and Photoshop, is essential. Knowledge of Figma is also important, as you will be using it for design collaboration. Additionally, experience with AfterEffects and Premiere Pro will help in creating brand marketing communications.

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What does the team culture look like for a Senior Designer - Brand Marketing at Carwow Group?

The team culture at Carwow Group for a Senior Designer - Brand Marketing role is collaborative, innovative, and focused on continuous learning. You'll be part of a creative hub that embraces feedback and encourages the sharing of best practices. There's a strong commitment to diversity and inclusion, creating an environment where everyone's voice is valued and ideas are welcomed.

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Common Interview Questions for Senior Designer - Brand Marketing
Can you describe your design process when working on a campaign?

When discussing your design process for a campaign, emphasize your ability to understand the target audience and brand goals. Talk about how you start with research and brainstorming sessions, sketching initial ideas, collaborating with copywriters, and iterating based on feedback. Highlight your flexibility and willingness to adapt your designs based on stakeholder insights.

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How do you measure the success of your designs in a marketing campaign?

In your response, focus on the metrics and KPIs you use to assess design success, such as engagement rates, conversion rates, and brand awareness. Share specific examples of past campaigns where your designs contributed to measurable growth, and explain how you use feedback to continually improve your work.

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What methods do you use to stay updated with design trends?

Share your strategies for keeping current with design trends, such as following leading design blogs, participating in webinars, attending industry events, and engaging with design communities online. Express your passion for learning and adapting new techniques to keep your work fresh and relevant.

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How do you handle constructive criticism of your designs?

Highlight your openness to constructive criticism by discussing how you view it as an opportunity for growth. Provide examples of past situations where you received feedback, how you processed it, and the positive changes you made to your designs as a result. Emphasize your collaborative spirit and willingness to learn from others.

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Describe a time when you had to juggle multiple projects simultaneously. How did you manage your time?

When discussing time management, provide a specific instance where you successfully balanced multiple projects. Explain your organization techniques, such as prioritizing tasks based on deadlines and impact, using project management tools, and maintaining open communication with team members to manage expectations effectively.

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What excites you about working in the automotive industry as a designer?

Express your enthusiasm for the automotive industry by discussing your passion for cars and how that influences your design work. Mention how you enjoy creating designs that resonate with drivers and help them make informed decisions. Share any personal stories or experiences that illustrate your connection to automotive design.

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How do you incorporate feedback from stakeholders into your designs?

Discuss your process of gathering and analyzing feedback from stakeholders before making changes to your designs. Mention your ability to communicate clearly and listen actively, allowing you to discern which feedback is actionable and aligns with the brand's objectives. Provide examples of how stakeholder input has improved your work.

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Can you provide an example of a particularly successful campaign you designed?

When asked about a successful campaign, prepare a specific case study where your design played a critical role. Describe the campaign's goals, your design approach, and the measurable outcome. Emphasize how collaboration with the marketing team contributed to the overall success of the project.

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What role does storytelling play in your design work?

Illustrate the significance of storytelling in your design process by explaining how narrative elements can enhance a campaign. Discuss how you incorporate emotional and engaging visuals that connect with the audience, creating memorable and impactful designs that align with the brand's message.

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What design tools do you consider essential for the Senior Designer role?

Outline your proficiency with essential design tools like Adobe Illustrator, InDesign, Photoshop, and any other relevant software like Figma. Explain how each tool assists you in different stages of the design process, from brainstorming concepts to executing final designs, and any additional tools you’ve used to enhance collaboration.

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carwow is changing the way Europe buys cars. We want to make car buying simple, enjoyable, and digital - becoming the absolute best way to buy a car.

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Full-time, hybrid
DATE POSTED
December 19, 2024

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