Marketing Associate - Work from home

• *Job Title:** Marketing Associate - Work from Home• *Company:** Caterpillar• *Location:** Chicago, Illinois, US• *Job Type:** Part-Time• *Seniority Level:** Associate• *Years of Experience:** 3• *Company Overview:**Caterpillar is a world leader in manufacturing and supplying heavy machinery and equipment, with a commitment to fostering a culture of innovation and customer success. We pride ourselves on our engaged workforce and focus on our core values of excellence, integrity, and sustainability. Join Caterpillar and be a part of a team that builds for the future.• *Job Summary:**We are seeking a motivated and resourceful Marketing Associate to support our marketing initiatives from a remote working environment. The successful candidate will work closely with the marketing team to develop and execute strategies that promote our products and services and enhance Caterpillar’s presence in the market. This part-time position requires a self-starter who possesses excellent emotional intelligence and teamwork skills, enabling them to collaborate effectively across various departments and with diverse stakeholders.• *Key Responsibilities:**1. **Market Research and Analysis:**- Conduct market research to identify competitive trends, customer needs, and potential areas for product promotion.- Analyze data to create reports highlighting findings and recommendations for marketing strategies.2. **Content Creation and Management:**- Assist in the development of marketing materials, including brochures, blog posts, press releases, and digital content.- Collaborate with the design team to create visually appealing and informative materials that align with company branding guidelines.3. **Social Media and Digital Marketing:**- Manage and update the company’s social media accounts with engaging content to enhance brand visibility and engagement.- Analyze metrics from digital campaigns, providing insights and recommendations for improvements.4. **Campaign Coordination:**- Support the execution of marketing campaigns, including email marketing, events, and promotions.- Monitor campaign performance and provide performance reports to senior marketing personnel.5. **Collaborative Projects:**- Work closely with cross-functional teams including sales, product development, and customer service to ensure marketing efforts align with overall business objectives.- Attend team meetings and contribute to brainstorming sessions and project updates.6. **Administrative Support:**- Provide administrative support to the marketing team, including scheduling meetings, managing calendars, and organizing marketing files and documents.7. **Customer Engagement:**- Assist in managing customer inquiries and feedback regarding marketing materials and campaigns, demonstrating high emotional intelligence in handling requests.- Support customer relationship initiatives to foster loyalty and engagement.• *Requirements:**• *Education:**- Bachelor’s degree in Marketing, Business, Communications, or a related field.• *Experience:**- Minimum of 3 years of experience in marketing or a related field. Demonstrated experience in digital marketing, content creation, and market analysis is highly desirable.• *Skill Set:**- **Technical Skills:** Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and familiarity with marketing tools (e.g., Google Analytics, email marketing platforms, social media management tools).- **Analytical Skills:** Strong ability to analyze data and draw insightful conclusions to drive decision-making.- **Communication Skills:** Excellent written and verbal communication skills, with a keen eye for detail and the ability to tailor messaging to various audiences.• *Personality Traits:**- Confident and articulate in presenting ideas and recommendations.- Resourceful, with a proactive approach to overcoming challenges and achieving objectives.• *Soft Skills:**- High emotional intelligence, with the ability to understand and respond to the emotions and perspectives of colleagues and customers.- Strong teamwork capabilities, with a collaborative mindset that fosters a positive working environment.• *Benefits:**- Company equipment provided to facilitate a productive work-from-home experience.- Retirement plan to help you secure your financial future.- Potential travel opportunities for professional development and team engagement.• *Working Environment:**At Caterpillar, we cultivate a sense of ownership and responsibility at every level of our organization. Our supportive culture encourages continuous learning and growth, empowering you to take charge of your career.• *Application Deadline:**Please submit your application by September 14, 2024, to be considered for this position.• *Equal Opportunity Statement:**Caterpillar is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.Join us in shaping the future at Caterpillar! We look forward to your application.How to apply:Apply on GrabJobs and you will be notified if shortlisted for the job.Original job Marketing Associate - Work from home posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.