Senior Director, Revenue Marketing

As a Senior Director of Revenue Marketing at Celigo, your responsibilities include planning and executing integrated marketing campaigns, overseeing digital strategies and account-based marketing, and leading a high-performance team. You will analyze and report campaign impacts on the sales pipeline, work closely with product marketing to develop compelling messaging, and optimize marketing efforts based on data-driven insights.

To be considered for the Senior Director of Revenue Marketing position at Celigo, candidates should possess 8+ years of B2B marketing experience in fast-paced tech environments, with at least 4 years of leadership experience. Strong analytical skills, proficiency in marketing automation and CRM systems, and a proven track record of managing effective marketing campaigns are essential qualifications.

At Celigo, the success of marketing campaigns is measured through defined metrics, such as tracking the impact on sales pipeline and revenue goals. By analyzing data and generating performance reports, the Senior Director of Revenue Marketing will provide insights to optimize future campaigns and ensure alignment with business objectives.

Essential skills for a Senior Director of Revenue Marketing at Celigo include strong leadership capabilities, excellent communication skills, meticulous attention to detail, and the ability to analyze data to make informed marketing decisions. Proficiency in digital marketing strategies and expertise in B2B marketing principles are also critical.

Celigo promotes a collaborative and inclusive work culture, where innovation is encouraged. As a Senior Director of Revenue Marketing, you will thrive in a remote-first environment that values diversity and teamwork. With a focus on personal growth and employee wellness, Celigo provides generous vacation, wellness days, and opportunities for recognition.

When answering this question, be sure to highlight specific campaigns you have managed, emphasizing your role in planning, execution, and the results achieved. Provide metrics that illustrate the impact of those campaigns on the business.

Discuss your experience with marketing analytics tools and how you analyze performance data to drive decisions. Include examples of how data has informed your campaign adjustments and strategy improvements.

Talk about your leadership style, focusing on how you foster collaboration, encourage creativity, and measure team performance. Share examples of how you've successfully developed team members' skills and navigated team dynamics.

Explain your process for evaluating and prioritizing initiatives based on business objectives and potential ROI. Discuss how you balance short-term and long-term goals while managing team resources effectively.

Provide a detailed account of an account-based marketing strategy you've executed, including how you identified target accounts, tailored messaging, and measured success. Highlight the collaboration required with sales and product teams.

Discuss various methods you use to keep abreast of the latest trends, such as attending industry conferences, participating in webinars, or following influential marketing publications and blogs.

Emphasize the importance of cross-functional collaboration in achieving marketing goals. Share examples of how you've partnered with sales, product management, and other departments to enhance marketing effectiveness.

Provide an overview of the digital marketing tools you've used, emphasizing your proficiency in marketing automation platforms, CRM systems, and other relevant technologies. Highlight specific outcomes you've achieved using these tools.

Articulate your approach to defining KPIs for different marketing campaigns. Discuss how you track performance, make adjustments, and report results to ensure alignment with business objectives.

Discuss various communication strategies you've implemented, such as regular check-ins, project management tools, and feedback loops. Highlight how these strategies have improved team collaboration and project outcomes.