Lifecycle marketing

Change.org is searching for a Senior Lifecycle Marketing Manager to drive lifecycle strategy and develop core customer journey points to drive actions on our platform.You will report to our Associate Director of Lifecycle Marketing . As a key member of our Lifecycle Marketing Team , you'll create, optimize and improve dynamic user journeys, develop lifecycle marketing managers and create a center of excellence.We're a social impact business (a public benefit company), and the world's largest social change platform with 100m monthly users, 50,000+ campaigns launched on the site every month, and a 100% user-generated revenue model.Our users win campaigns for change once every hour.From mobilizing over 5 million people to investigate the fires in the Amazon, to mobilizing nearly 3 million against war and famine in Yemen, to large-scale mobilizations for the people of Iran and against the war in Ukraine, and calling for Racial Justice in the US, many movements were born on Change.org. Dozens of local, national, and international victories are happening every day thanks to the strength of our members who are changing the lives of people around the world.We want to help them go even further and we need your help!Key Outcomes :• Develop and implement strategies to increase user engagement, retention, and lifetime value;• Improve new user retention by developing and owning an experiment roadmap• Create and optimize dynamic user journeys and campaigns that drive performance• Coach, mentor and upskill lifecycle marketing managers, including hypothesis-structured experimentation, storytelling and presentation and analyzing user data• Streamline processes in order to increase experiment velocity and content production.The most important core competencies for the role are :• Expertise in lifecycle marketing strategic planning, project management, and data-driven customer segmentation, leveraging technical knowledge in lifecycle marketing software solutions to optimize campaigns and tailor impactful messaging.• Planning and executing experimentation strategies, leveraging insights to accelerate the impact of lifecycle initiatives on user engagement and monetization.• Experienced in partnering with Design, Product and Brand to deliver best-in-class campaigns that inspire users and create brand love.• Extensive experience in customer journey mapping to identify key engagement points• Excellent verbal and written communication and strong collaboration skills.• Proven leadership skills in developing and managing individual contributorsTarget experience :• Minimum 6+ years of lifecycle marketing, ideally in a large-scale consumer marketplace, ecommerce or direct-to-consumer tech company;• 2+ years of people management experience;• Strong experience using a cross-channel marketing platform (such as Iterable or Braze);• Experience driving expansion outside email marketing - web, sms, push notifications, whatsapp, etc.Interested? Great! Here's what you should know :This is a full time , and we are open to folks in the United States, the United Kingdom or Latin AmericaWe're currently able to hire staff based in the following US locations : AZ, CA, DC, GA, IA, MD, MA, MO, NJ, NY, NC, PA, RI, TX, VT, WA.We're also able to hire staff in Argentina, Brazil and Mexico and the United Kingdom.Our compensation philosophy is based on pay equity. All of our salaries are determined before we launch a role - they are based on a predetermined salary scale, the level on that scale and the cost of labor for that location.The annual salary of a Senior Lifecycle Marketing Manager is $143,500 in SF / NY , is $136,500 in Austin, Boston, LA, Seattle and $122,000 for all other US locationsBenefits and perks also vary based on location.Our evaluation processis as follows :• Recruiter Screen• Hiring Manager Screen• Take Home Assignment• Virtual Onsite• Final / Executive InterviewWe know the confidence gap and imposter syndrome can get in the way of meeting amazing candidates like you, so please don't hesitate to apply-we'd love to meet you.We also know it's rare for someone to meet 100% of the qualifications. Please apply anyway!We're working for a world where no one is powerless, and where creating change is a part of everyday life. We're just getting started and hope you'll join us!We especially encourage applicants of different backgrounds, cultures, sexual orientation, genders, experiences, and perspectives to apply.We're actively working to increase the diversity of experience and perspectives on our team and are looking for folks who can help continue to contribute to our growing team.Change.org is committed to being a diverse and inclusive workplace. Everyone says this, right? Well, we mean it-we invest in important programs to bring in and support our diverse workforce, we have in-person onboarding experiences and affinity groups to promote inclusion, we regularly celebrate the heritage of all staff, we train all staff on working across difference, and we believe strongly in consistent, fair, and transparent salary scales to help level the playing field.All qualified applicants will receive consideration for employment without regard to race, color, national origin, or disability or veteran status.We are committed to providing reasonable accommodations throughout the recruitment process for candidates with disabilities.If you need assistance, or an accommodation, please let your recruiter know once you are contacted about a role.We're committed to protecting your data. To learn more, please review our Change.org Job Applicant Privacy Policy.We are legally required to conduct EEOC reporting. While this is required by the federal government, we recognize that it does not include all genders and ethnicities.Change.org participates in E-verify - click here to learn more.LI-RemoteLast updated : 2024-08-17