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Senior Marketing Manager Travel Retail - 3 Month FTC

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de-coding makeup applications for everyone, everywhere, with an easy-to-use, easy-to-choose, easy-to-gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market-leading growth, innovative retail and product launches fuelled by industry-leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the bran­d is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We are looking for a driven, hands on & passionate superstar to join our newly formed Travel Retail (TR) division based in London as an Senior Marketing Manager for Travel Retail reporting into the Head of Marketing for Global TR.

As you will be joining a newly formed division & function, you will be part of the founding members of this new team and therefore involved in all areas of marketing including: new retailer launch planning & execution, unlocking trade visibility & maximising retail opportunities, campaign activation, exclusive product set development & category management and more to building ground-breaking, disruptive plans across all our TR retail partners.

As one of our Travel Retail marketing guardians, we are looking for someone that is ready to join a fast paced & creative environment where you can collaborate effectively with all regional and global teams and inspire our retail partners with your attitude to excellence, your unstoppable creative flair and passion for getting things done! 

As a Senior Marketing Manager you will

  • DRIVE AND LEAD THE LAUNCH OF NEW RETAILERS ACROSS EMEA + ME: acting as the core brand guardian, developing exceptional, legacy building & strategic launch plans in close collaboration with Global, VM, Store Design, PR, Commercial, and Retail teams, tailoring plans to the retailers/market needs on time, on target and within budget whilst ensuring the smooth management of key internal & external stakeholders. Collaborating with regional counterparts to ensure a robust sustain plan is in place to accelerate growth, maintaining ranking & brand awareness.
  • LEAD & DELIVER INTEGRATED 360 MARKETING CAMPAIGNS: work closely with all departments from Commercial, Retail, Digital, Education, PRO Artistry, Global Marketing, NPD plus external partners to deliver 360 marketing campaigns, launches and events that push industry boundaries and break records. You will be accountable for attending weekly global marketing meetings, curating launch ideas, content ideation and briefing, digital and print artwork briefing, leading on virtual and in store events seeking opportunities to maximise engagement and conversion, managing launch communications, general activation support and post campaign analysis. You will be responsible for defining the Launch strategy across our TR channels in relation to the industry as well as our global business.
  • DIGITAL & TECH NATIVE: bring thought-leadership and digital excellence to innovative and disruptive brand activities within your retailers, raising total brand awareness & creating memorable brand moments; challenging the status quo by identifying best practices across the industry and opportunities to increase Charlotte Tilbury’s share of voice and ranking in your regions, retailers & doors with a strong lens on driving the best omnichannel customer experience.
  • DRIVE TRADE MARKETING TRAVEL RETAIL STRATEGY: Lead the planning and delivery of retailer marketing plans across the region, working closely with your wider mkt team + commercial teams and engaging retail partners to secure exceptional marketing support delivered with flawless attention to detail.
  • BECOME THE ULTIMATE CATEGORY & PRODUCT EXPERT: date driven & product obsessed! You will be responsible for understanding the TR market and product/customer dynamics to uncover product opportunities & gaps; briefing new products/sets in collaboration with NPD, portfolio & commercial on time & in budget. You will be responsible for defining & implementing the TR category strategy &
  • LEAD THE DAILY/WEEKLY/ANNUAL MARKETING CALENDAR: responsible for driving & developing your retailer/regional marketing calendar/ JBP; leverage the full marketing mix to deliver plans that drive our NPD whilst also accelerating the growth our core franchises.
  • CO-OWN BUDGET MANAGEMENT: Demonstrate high attention to detail when budget planning and phasing in partnership with the HOM & ABM.
  • PROCESS OBSESSED: Support in establishing clear processes within the TR team to ensure a best-in-class delivery is achieved across the region and function, particularly focusing on cross functional & regional collaboration. Drive the planning, approval & follow-up of key projects to gain alignment from all key internal & external stakeholders.
  • THOUGHT LEADERSHIP: be a visionary, be creative, be disruptive – we’re looking for bold, big thinkers who will propel our business forward. We are looking for an exceptional Storyteller- verbally & visually!
  • TEAM CENTRIC! As a senior marketing figure, you are responsible for fuelling a TR legacy & team culture within our small yet growing team but also within the wider business. Your role is dependent on building long lasting, autonomous & trusting relationships across all internal areas (with special focus to all global & regional leads) but also with our key external stakeholders.
  • Must be open to regional and international travel
  • Previous experience in a Marketing Manager position or similar
  • Experienced in devising and implementing strategic plans with creative flair
  • Incredible visual and verbal storyteller – your presentation & delivery needs transfix your audience
  • Digitally native and good knowledge of all digital marketing channels
  • Ability to work under pressure, meet deadlines in a timely manner and ruthlessly prioritise
  • Have a flexible, positive, and professional attitude
  • Exceptional organisational skills showing great attention to detail
  • Adept managing multiple stakeholders
  • An excellent communicator comfortable presenting, able to influence and effectively articulate your point of view
  • Have exceptional organisational and prioritising skills and show great attention to detail and be results-driven
  • Excellent English written and verbal skills
  • A natural curiosity, passion, and love/obsession for the beauty industry   

Charlotte Tilbury is a fast-paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreaamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

  • Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
  • We’re a hybrid model with flexibility, allowing you to work how best suits you
  • 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
  • Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
  • Financial security and planning with our pension and life assurance for all
  • Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
  • Bring your fury friend to work with you on our allocated dog friendly days and spaces
  • And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees - and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!

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What You Should Know About Senior Marketing Manager Travel Retail - 3 Month FTC, Charlotte Tilbury

If you're a creative powerhouse looking to elevate your career as a Senior Marketing Manager in the Travel Retail division, then join Charlotte Tilbury Beauty for a thrilling three-month contract! With a brand that's revolutionized the beauty industry since 2013, Charlotte Tilbury Beauty is at the forefront of innovative marketing strategies. As part of a newly formed team, you'll dive headfirst into launching new retailers, executing integrated marketing campaigns, and collaborating with regional and global partners. Imagine being the creative guardian of a legacy brand that works tirelessly to inspire excellence in marketing and elevate brand awareness. You will be responsible for crafting strategic launch plans, leading groundbreaking marketing initiatives, and becoming the ultimate category expert to uncover product opportunities. Your passion for the beauty world, digital excellence, and ability to manage multiple projects will enable you to drive unrivaled growth. And here’s the cherry on top - with a flexible, hybrid model, generous perks, and an empowering culture, your role will not only enhance your career but also allow you to be part of a community that embraces challenges and celebrates success together. If you're ready to unleash your marketing potential and work within a collaborative team that values creativity and excellence, then your next adventure awaits at Charlotte Tilbury Beauty!

Frequently Asked Questions (FAQs) for Senior Marketing Manager Travel Retail - 3 Month FTC Role at Charlotte Tilbury
What is the Senior Marketing Manager role in Travel Retail at Charlotte Tilbury Beauty?

The Senior Marketing Manager position at Charlotte Tilbury Beauty focuses on enhancing marketing strategies within the Travel Retail division. The role involves launching new retailers, executing integrated marketing campaigns, and driving brand awareness in collaboration with various internal and external stakeholders.

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What qualifications are required for the Senior Marketing Manager Travel Retail position at Charlotte Tilbury Beauty?

Candidates for the Senior Marketing Manager role at Charlotte Tilbury Beauty should have previous experience in a marketing position, along with a flair for devising and implementing creative strategies. Exceptional communication skills and a strong understanding of digital marketing are also essential.

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What can I expect from the work culture at Charlotte Tilbury Beauty as a Senior Marketing Manager?

Charlotte Tilbury Beauty promotes a vibrant and dynamic culture, encouraging creativity and collaboration. In your role as Senior Marketing Manager, you will be part of a team that values diverse backgrounds, shared ambitions, and a commitment to excellence in the beauty industry.

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How does the Senior Marketing Manager contribute to Charlotte Tilbury Beauty's mission?

As a Senior Marketing Manager in Travel Retail, you will play a key role in empowering customers to feel their best by designing transformative marketing strategies that resonate with diverse audiences while promoting the brand's innovative beauty products.

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What kind of projects will a Senior Marketing Manager work on at Charlotte Tilbury Beauty?

In the Senior Marketing Manager role, you will work on various projects, including launching new retail partnerships, curating marketing campaigns across digital and in-store platforms, and analyzing post-campaign performance to optimize future initiatives.

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Is travel involved in the Senior Marketing Manager position at Charlotte Tilbury Beauty?

Yes, the Senior Marketing Manager role is open to regional and international travel, allowing you to engage with diverse markets and partners while effectively driving the brand's marketing strategies across borders.

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What benefits does Charlotte Tilbury Beauty offer for the Senior Marketing Manager position?

Charlotte Tilbury Beauty offers a comprehensive benefits package for the Senior Marketing Manager role, including flexible working arrangements, generous holiday allowance, parental leave policies, wellness benefits, and an employee discount on products.

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Common Interview Questions for Senior Marketing Manager Travel Retail - 3 Month FTC
What strategies would you use to launch a new retailer in the Travel Retail market?

Discuss a multi-faceted approach that includes market research to understand consumer needs, collaborating with internal teams to tailor marketing initiatives, and utilizing a unique launch strategy that differentiates Charlotte Tilbury Beauty from competitors.

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How would you measure the success of a marketing campaign?

Highlight the importance of KPIs such as sales growth, customer engagement metrics, and brand awareness. Discuss using post-campaign analysis tools to assess the effectiveness of various elements of the campaign.

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Describe a challenging project you managed and how you achieved success.

Share a specific example where you faced obstacles but used strategic planning, stakeholder collaboration, and innovative solutions to overcome challenges, emphasizing measurable outcomes and team support.

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Can you provide an example of an integrated marketing campaign you've worked on?

Detail an example where you coordinated with multiple departments and partners to create a cohesive campaign, delineating your role, key components, objectives, and successful outcomes.

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How do you keep up with the latest trends in the beauty and retail industry?

Discuss your commitment to continuous learning, including following industry publications, attending seminars, and participating in professional networks to gather insights that inform your marketing strategies.

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What is your approach to digital marketing within the beauty sector?

Share your perspective on utilizing various digital platforms effectively to create awareness and drive engagement, while discussing the importance of data analytics in refining strategies for Charlotte Tilbury Beauty.

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How do you ensure brand consistency across different marketing channels?

Explain your method for developing a robust brand guidelines that align with brand objectives, ensuring all team members and partners are on the same page while promoting effective communication across channels.

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What role does collaboration play in your marketing strategies?

Describe how you engage and collaborate with diverse teams and stakeholders to foster creativity, ensuring a blend of insights and expertise that enhance overall marketing efficacy.

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How do you prioritize tasks and manage time effectively in a fast-paced environment?

Emphasize the techniques you use, such as setting clear objectives, using project management tools, and maintaining open communication with team members to effectively prioritize and manage multiple responsibilities.

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What do you bring to the position of Senior Marketing Manager at Charlotte Tilbury Beauty?

Share your unique blend of experience, creativity, and passion for the beauty industry, while emphasizing your commitment to driving results and contributing to the dynamic culture of Charlotte Tilbury Beauty.

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Founded by world renown make-up artist Charlotte Tilbury, Charlotte Tilbury Beauty is revolutionising make-up with easy to choose, easy to use and easy to gift skincare and colour products. Named Best British Emerging Luxury Brand in 2014 after o...

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Full-time, hybrid
DATE POSTED
November 24, 2024

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