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Director of B2B Growth Marketing

About Clasp


Clasp is a venture-backed, mission-driven startup transforming access to education and career pathways. We are revolutionizing the way employers attract and retain critical talent, while simultaneously tackling the student debt crisis. (Yep, we think BIG.) Our innovative platform meaningfully connects employers, educational institutions, and diverse talent to drive mutual benefit—using accessible education financing as the thread. We like to think of ourselves as more than a fintech; we’re a catalyst for economic mobility. 


A Forbes Fintech 50 company, portfolio company of SHRM (Society of Human Resource Management — the largest HR organization out there!) and recipient of “Startup of the Year” by StartUp Boston, Clasp is driven by our commitment to social impact and innovation. We are reshaping the future of the workforce one opportunity at a time. Join us on our journey to give power to learners and unlock fulfilling careers that drive positive change in their communities and beyond.


The Role


As the B2B Growth Marketing lead, you will play a pivotal role in driving demand, engagement, and brand positioning for Clasp’s innovative solutions in healthcare talent acquisition and retention. In this role, your primary KPI will be the number of qualified sales leads you create for the company. You will leverage content, email, social media, advertising, events, PR and other tools to engage qualified prospects in the buying process.  


This position requires a strategic thinker who is deeply curious about our customers’ challenges and thrives in a fast-paced, mission-driven environment. You’ll report to the Director of Marketing and work cross-functionally with sales, product, and leadership teams to build and execute impactful campaigns that drive leads, pipeline growth, and thought leadership.


This is a hybrid role based in Boston, MA, with the expectation that you will be in office every Tuesday and Thursday.


What You'll Do
  • Be the Customer SME: Deeply understand the needs, pain points, and priorities of healthcare leaders, HR professionals, and talent acquisition specialists.
  • Leverage customer insights to inform messaging and campaigns that resonate with decision-makers
  • Develop and Execute Growth Strategies: Own the entire lifecycle of Clasp’s growth marketing efforts, from strategy to execution, focusing on scalable tactics to drive engagement and pipeline growth.
  • Oversee the creation of targeted campaigns for list segmentation, ensuring content is delivered to the right audience at the right time.
  • Content and Thought Leadership: Create compelling, data-driven content, including white papers, webinars, case studies, blogs, and more, to position Clasp as a thought leader in healthcare talent acquisition.
  • Collaborate with internal subject matter experts and external advisors to elevate the quality and relevance of marketing content.
  • Optimize Events & Campaigns: Manage end-to-end event strategy for conferences, webinars, and sales dinners, ensuring alignment with Clasp’s growth goals.
  • Build out ABM (Account-Based Marketing) strategies to engage high-priority accounts with tailored campaigns.
  • Drive Digital Presence: Manage Clasp’s LinkedIn presence, amplifying engagement and awareness with a focus on enterprise audiences.
  • Collaborate with product and sales teams to update and optimize web content to drive inbound inquiries
  • Measure, Iterate, and Scale: Track campaign performance, analyze data, and refine tactics to improve ROI.
  • Develop scalable workflows to ensure seamless execution of multi-channel campaigns.
  • Collaborate Across Teams: Partner with sales to deliver targeted enablement materials and ensure alignment with buyer personas and sales priorities.
  • Serve as the go-to resource for integrating marketing efforts across teams, ensuring cohesion and shared goals


What You'll Need
  • 5+ years of experience in B2B marketing, with a focus on growth strategies, demand generation, or content marketing.
  • Proven track record of managing multi-channel campaigns, including events, webinars, email, social media, and digital marketing.
  • Expertise in content creation and thought leadership tailored to enterprise audiences, preferably in healthcare, HR tech, or SaaS.
  • Strong analytical skills, with the ability to measure performance and use data to inform decisions.
  • Excellent project management and cross-functional collaboration skills.
  • A passion for understanding and solving customer challenges, creating content and campaigns that reflect their priorities.
  • Experience with HubSpot and other marketing automation tools
  • A flexible and entrepreneurial mindset with a focus on impact and scalability.


What We Give In Return
  • Competitive cash and equity compensation 
  • Health benefits (health, dental, & vision), 401k
  • Commuter benefits
  • Flexible PTO policy
  • Opportunities to grow and perform in a fast-paced environment alongside a stellar team.


$135,000 - $160,000 a year
The salary range for this position is competitive and will be commensurate with the candidate's experience, qualifications, and industry knowledge, ranging between $135,000 to $160,000 annually. In addition to the base salary, we offer an attractive equity component as part of our compensation package, providing an opportunity for eligible employees to share in the success and growth of our company. We are committed to offering competitive compensation and benefits packages to attract and retain top talent.

If you are a highly driven individual with a passion for marketing, and you thrive in a dynamic and fast-paced environment, we want to hear from you! Join us in revolutionizing the workforce solution industry and making a meaningful impact on businesses worldwide. Apply now to be a part of our growing team!


We are committed to creating a diverse and inclusive workplace where all employees feel valued, respected, and empowered to contribute their unique perspectives and talents. Clasp is an equal opportunity employer and prohibits discrimination and harassment of any kind. We embrace diversity and are dedicated to providing equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.

Average salary estimate

$147500 / YEARLY (est.)
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$135000K
$160000K

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What You Should Know About Director of B2B Growth Marketing, Clasp

Clasp, a mission-driven and innovative startup based in Boston, MA, is on the lookout for a passionate Director of B2B Growth Marketing to lead our journey in transforming how employers connect with talent and tackle the student debt crisis. If you're someone who thrives in a fast-paced environment and is eager to drive demand and engagement for Clasp’s groundbreaking solutions in healthcare talent acquisition, this is the position for you. Here at Clasp, we believe in deeply understanding our customers’ challenges, and as the B2B Growth Marketing lead, you will find yourself orchestrating engaging campaigns that resonate with HR professionals and healthcare leaders alike. Your prowess in multi-channel marketing—from content creation to social media and events—will be key in generating qualified sales leads and maximizing our digital presence. What gets us excited is your ability to leverage analytics and insights to craft memorable campaigns that not only create impact but also drive sustainable growth. Collaborating with various teams, including sales and product, you’ll ensure we are aligned in our ultimate goal: providing exceptional value to our customers. And as we continue to build community and connect opportunities, your strategic mindset will ensure that Clasp stays at the forefront of thought leadership in the industry. Join us if you’re ready to empower learners and drive positive change in the workforce, while enjoying competitive compensation and flexibility in a supportive and inclusive environment.

Frequently Asked Questions (FAQs) for Director of B2B Growth Marketing Role at Clasp
What are the main responsibilities of the Director of B2B Growth Marketing at Clasp?

The Director of B2B Growth Marketing at Clasp will play a vital role in strategizing and executing initiatives that directly engage healthcare leaders and HR professionals. Key responsibilities include creating multi-channel marketing campaigns, optimizing Clasp's digital presence, and developing insightful content that positions Clasp as a thought leader in healthcare talent acquisition. You will oversee targeted outreach efforts to ensure qualified sales leads are generated effectively.

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What qualifications are required for the Director of B2B Growth Marketing position at Clasp?

Candidates for the Director of B2B Growth Marketing at Clasp should have at least 5 years of experience in B2B marketing with a strong focus on growth strategies and demand generation. A proven track record of managing campaigns across various channels, particularly in areas like healthcare or SaaS, is essential. Strong analytical and project management skills are also important for success in this role.

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How does the Director of B2B Growth Marketing contribute to Clasp's mission?

The Director of B2B Growth Marketing contributes significantly to Clasp's mission by ensuring that our innovative tools and solutions reach those who need them most. By developing compelling, data-driven content and targeted campaigns, you'll help Clasp connect with diverse talent and drive economic mobility, ultimately addressing the challenges of the workforce while fostering inclusivity.

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What is the work environment like for the Director of B2B Growth Marketing at Clasp?

The work environment at Clasp offers a dynamic and hybrid setting where collaboration is key. This role requires in-office presence on Tuesdays and Thursdays, allowing for strong teamwork while also offering flexibility. At Clasp, we value innovation and creative thinking, making it an inspiring place for individuals who seek to make a real impact.

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What is the compensation range for the Director of B2B Growth Marketing at Clasp?

The compensation range for the Director of B2B Growth Marketing position at Clasp is competitive, ranging from $135,000 to $160,000 annually. This package not only includes a base salary but also attractive equity options, providing an opportunity for employees to participate in the company's success.

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Common Interview Questions for Director of B2B Growth Marketing
Can you explain your experience with multi-channel marketing campaigns as a Director of B2B Growth Marketing?

When answering this question, highlight your extensive experience managing various channels such as email, social media, and webinars. Discuss specific campaigns you led, the strategies employed, and how you measured their success. Emphasize your ability to tailor content and messaging for diverse audiences to drive engagement.

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How do you approach developing content that resonates with healthcare leaders?

To effectively respond, describe your process for researching and understanding the pain points and needs of healthcare leaders. You might want to talk about collaboration with subject matter experts to create informative white papers or case studies that position your previous companies as thought leaders, paving the way for genuine conversations with prospects.

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What strategies have you found effective in generating qualified sales leads?

You should elaborate on specific strategies such as Account-Based Marketing (ABM), targeted email campaigns, and engaging content formats like webinars. Share examples of how these efforts resulted in measurable outcomes, such as increased lead generation or higher conversion rates, reinforcing your data-driven decision-making abilities.

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How do you measure the ROI of your marketing campaigns?

Discuss the metrics and KPIs you track, including lead conversion rates, customer acquisition costs, and campaign performance analysis. Explain your methodology for collecting and analyzing this data to refine future strategies, which is crucial in demonstrating your analytical skills.

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Describe a time when you collaborated with sales to enhance marketing efforts.

Reflect on a specific instance where collaboration led to improved results. You might discuss how sharing insights from the sales team informed your marketing approaches, resulting in targeted resources that aligned with buyer personas and led to tangible growth.

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What role does thought leadership play in your marketing strategy?

Explain how creating thought leadership content supports your inbound marketing strategy. Discuss how this establishes credibility and builds trust with your audience, leading to more qualified leads, and share examples of insights you've incorporated into your content.

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How do you stay updated on industry trends relevant to B2B marketing?

Your answer could highlight your commitment to continuous learning through attending industry conferences, participating in webinars, and following trusted publications and thought leaders. Share specific resources or communities you engage with to stay well-informed.

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Can you give an example of a growth strategy that you've implemented successfully?

Prepare to offer a detailed example where you devised and executed a growth strategy resulting in significant results. Speak about the objectives, the tactics you utilized, and the measurable outcomes as a demonstration of your strategic thought process.

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How do you prioritize tasks and manage projects across different teams?

Discuss your approach to project management tools, setting clear priorities, and communicating effectively with various teams to ensure alignment. Providing an example of how you've successfully navigated complex projects will illustrate your skills in this area.

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What motivates you in a marketing role, particularly in B2B environments?

Your response should reflect a passion for problem-solving and making a meaningful impact through marketing. Discuss how understanding customer needs and connecting them with solutions excites you, especially in the unique challenges in the B2B landscape.

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DATE POSTED
December 8, 2024

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