Technical Product Marketing Manager

As a Technical Product Marketing Manager at Tenable, you'll lead product marketing initiatives specifically for Tenable Identity Exposure, focusing on creating technical content, developing marketing strategies, and conducting sales enablement sessions. Your responsibility will be to communicate our product's value effectively to both customers and partners.

To be eligible for the Technical Product Marketing Manager role at Tenable, candidates should have at least five years of relevant experience, a Bachelor’s degree, and strong knowledge of identity access management principles. Moreover, exceptional communication skills and the ability to build relationships are essential for success in this position.

Preparing for an interview for the Technical Product Marketing Manager role at Tenable involves understanding the fundamentals of identity access management, familiarizing yourself with Tenable's products, and preparing to discuss your previous experience in technical marketing and product communication strategies.

Tenable prioritizes its people, fostering a culture of belonging, respect, and excellence. As a Technical Product Marketing Manager, you will collaborate with talented professionals and have access to resources that support your growth and success in delivering innovative cybersecurity solutions.

In this role, a Technical Product Marketing Manager will create a variety of marketing materials including data sheets, white papers, and presentations. You'll also work on product launches and conduct webinars to evangelize Tenable Identity Exposure's capabilities.

The base pay range for the Technical Product Marketing Manager role at Tenable is between $100,000 and $133,333. Compensation depends on various factors including qualifications, skills, and location, along with eligibility for variable compensation based on performance.

Tenable offers a comprehensive benefits package that includes medical, dental, and vision insurance, a 401(k) retirement plan with company match, education assistance, parental leave, paid time off, and various health and wellness programs among other offerings.

When creating technical marketing materials, I focus on understanding the target audience's needs. This includes conducting thorough research to identify their pain points, ensuring that the content I develop addresses their specific concerns while highlighting the unique value of the product.

I see feedback as a vital part of improving product marketing materials. I engage in regular communication with sales teams, asking for their insights and experiences. This helps me refine the materials to better address objections or questions they may encounter in the field.

To stay current with cybersecurity trends, I regularly read industry publications, participate in webinars, and attend networking events. I also connect with thought leaders in the field through social media platforms like LinkedIn to gather insights.

In my previous role, I successfully launched a comprehensive identity solution by developing tailored messaging, engaging stakeholders early in the planning process, and coordinating multi-channel campaigns that included email, social media, and live events, all highlighting key customer pain points.

I measure success through a combination of quantitative and qualitative metrics, such as tracking lead generation, conversion rates, and engagement levels on content. I also gather feedback from the sales team to understand the effectiveness of the materials in real-world applications.

I have extensive experience working with cross-functional teams including product management, sales, and engineering. I believe collaboration is key to aligning marketing strategies with product capabilities, ensuring our messaging is accurate and resonant with potential customers.

To ensure technical accuracy, I collaborate closely with product management and engineering teams during the content creation process. I also seek stakeholder reviews to confirm that all technical details are precise and reflect the product's capabilities accurately.

There was a time when I was tasked with presenting a new feature that had been underrepresented. I crafted a detailed narrative linking the feature's benefits directly to customer pain points, backed by data-driven insights that ultimately convinced both internal teams and customers.

Tailoring messaging for different audience segments involves understanding their unique needs, challenges, and communication preferences. I utilize audience personas to help guide my content development, ensuring relevance and engagement for each segment.

One of the most challenging aspects of technical product marketing is translating complex technical concepts into easily digestible content for diverse audiences. I approach this challenge by simplifying language, using analogies, and highlighting real-world applications to enhance understanding.