Job details

Associate Director, Communications Planning

Communication Planning: Shape the Future of Healthcare Marketing

Are you a strategic thinker with a passion for unearthing consumer insights and translating them into impactful communication strategies? Do you thrive in a fast-paced environment where collaboration and innovation are celebrated? If so, CMI Media Group wants you!

We're seeking a talented and driven Associate Director, Communications Planner to join our dynamic team. In this role, you'll play a pivotal role in crafting communications plans that inspire and deliver results for our clients in the ever-evolving healthcare landscape.

What You'll Do:

Be the Voice of the Consumer: Dive deep into consumer behavior, leveraging data, research, and your own intuition to identify the audiences most likely to drive business growth for our clients.
Map the Journey to Success: Develop comprehensive customer decision journeys, illuminating the path audiences take and informing our planning teams on how to best reach them at every stage.
Uncover the Big Idea: Analyze cultural trends, competitive landscapes, and brand insights to unearth the key idea that will resonate across all media touchpoints and fuel a cohesive brand story.
Build the Blueprint: Design the communications architecture that guides media plan development, ensuring every tactic and investment decision aligns with the overarching strategy.
Lead with Curiosity and Collaboration: Manage primary consumer research projects, facilitate brainstorming sessions, and partner closely with internal teams and external partners to deliver exceptional results.

What You'll Bring:

7+ years of experience in communications planning, account planning, media planning, brand planning, or connections planning.

A deep understanding of consumer behavior within media, particularly channels relevant to healthcare marketing. (Healthcare experience is a plus, but not required - we value transferable skills and a passion for learning!)
A knack for simplifying the complex, translating data and insights into clear, compelling narratives.
Excellent written and verbal communication skills – you can clearly articulate your ideas and influence decisions.
A collaborative and "can-do" attitude with the ability to thrive in a fast-paced environment while juggling multiple projects.
A passion for innovation and challenging the status quo with a positive, constructive approach.
Familiarity with digital and traditional media channels and how to effectively deploy them within an omnichannel, full-funnel media approach.

CMI Media Group Glassdoor Company Review

3.8

CMI Media Group DE&I Review

No rating

CEO of CMI Media Group

Dr. Susan Dorfman

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By CMI Media Group

By 2030, our mission is to create experiences that inform, educate, and stimulate behaviors that improve quality of life in 50 million patients while achieving $3.9 billion in incremental revenue growth on behalf of our clients.

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FUNDING

Private

DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Senior

INDUSTRY

Advertising & Public Relations

TEAM SIZE