Senior Director of Channel Strategy and Insights

As the Senior Director of Channel Strategy and Insights at Code.org, you will be responsible for overseeing the integration of all media channels, focusing on aligning and optimizing strategies across paid, earned, and owned media to maximize impact. Your role includes developing audience-specific strategies, guiding teams to ensure effective channel collaboration, and utilizing analytics to monitor and enhance campaign performance.

To qualify for the Senior Director of Channel Strategy and Insights position at Code.org, candidates should have at least a Bachelor's degree in Marketing, Communications, or a related field, along with a minimum of 10 years of experience in communications planning or channel strategy. Proven expertise in marketing analytics and managing cross-functional teams is essential, while experience in the nonprofit or education sector is preferred.

The Senior Director of Channel Strategy and Insights plays a critical role in supporting Code.org's mission by ensuring effective media strategies are in place to engage diverse audience segments. By integrating and optimizing media channels, this position enhances the organization's visibility and impact, ultimately helping to expand access to computer science education for K-12 students across the country.

The interview process for the Senior Director of Channel Strategy and Insights at Code.org consists of several steps, starting with an informational interview, followed by a homework assignment and interviews with various team members. The final step includes a reference check. All interviews are currently conducted virtually to facilitate accessibility.

As the Senior Director of Channel Strategy and Insights at Code.org, you can anticipate a comprehensive benefits package that includes a competitive salary range, a technology subsidy, flexible remote working conditions, and paid time off. Additionally, medical, dental, and vision premiums are fully covered for full-time employees and their dependents, along with a professional development stipend. You will have the chance to make a meaningful contribution to students' futures in computer science education!

In answering this question, highlight specific projects where you successfully integrated multiple media channels. Discuss your approach to ensure that all channels work cohesively and support each other to achieve maximum impact.

Discuss your familiarity with various analytics tools and how you've used data from previous campaigns to inform your strategy. Provide examples of how analytics influenced decisions that led to improved performance or outreach.

Share your techniques for understanding different audience segments and how you create tailored marketing strategies for each. Providing a few examples of how segmentation improved campaign success rates could be beneficial.

When responding to this question, focus on your leadership skills and conflict resolution. Detail the project, your approach to steering the team through challenges, and the successful outcomes that resulted from your leadership.

In your answer, list specific tools you have used (e.g., Google Analytics, Tableau) and explain their importance in evaluating campaign performance. Discuss how these tools have helped you track KPIs and improve future campaigns.

Talk about your strategies for fostering alignment between creative, marketing, and media teams. Discuss the importance of regular communication, meetings, or shared goals in achieving cohesive media strategies.

Showcase your industry knowledge by discussing recent media trends that resonate with you and why. Link them back to how they could positively impact Code.org's media strategies.

Provide a detailed example of a campaign, its goals, your role, and the results achieved. Highlight the steps taken to overcome obstacles and how analytics played a part in its success.

Discuss professional development opportunities you encourage (e.g., workshops, conferences, webinars) and how you foster a culture of continuous learning within your teams to stay current with industry standards.

Share your personal connection or experiences that ignite your enthusiasm for education and technology. Explain how this passion translates into the work you do and your desire to contribute to Code.org's mission.