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Digital Marketer & Social Media Manager

Work Arrangement: Fully remote, overlapping EST working hours.

Job Type: Full-time.

Salary Range: Competitive salary.

Work Schedule: 40 hours per week, Monday to Friday, 9:00 AM to 6:00 PM EST.

Locations: Remote, open to candidates in Philippines.

About Pearl Talent:

Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU. Our clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund. They’re looking for the sharpest, hungriest candidates who they can consistently promote and work with over many years.

Why Work with Us?

We only work with exceptional founders from the US and EU who care about the long-term success of their team members. We also provide you with attainable 3, 6, 9, 12 month, and beyond retention bonuses in addition to community-oriented opportunities like an annual retreat.

About the Company:

Our client is revolutionizing the rental industry with a market-leading rent guarantee product. Their mission is to expand access to housing for renters and increase occupancy for landlords. Backed by leading entrepreneurs and real estate investors, it is built by experienced landlords who understand the needs of the rental market.

Role Overview:

As a Digital Marketer and Social Media Manager, you will lead the creation, curation, and execution of compelling content strategies that amplify our client's online presence and engage its target audience. This role focuses heavily on LinkedIn content creation while eventually expanding to other platforms, making it ideal for someone with proven LinkedIn expertise who is ready to make a measurable impact in the real estate and rental market industry.

Your Impact:

Your efforts will directly enhance the brand visibility and engagement on LinkedIn, helping build a strong, active community of renters, landlords, and industry stakeholders. You will play a key role in establishing our client as a thought leader in the rental industry while contributing to measurable growth in audience size, engagement rates, and overall online presence.

Key Responsibilities:

  1. Content Strategy & Creation
    • Develop and execute a LinkedIn-focused content calendar aligned with the brand voice and marketing goals.
    • Create high-quality, engaging content for LinkedIn, including posts, visuals, and storytelling copy.
    • Produce graphics, videos, and animations that resonate with the target audience.
  2. Platform Management & Growth
    • Manage LinkedIn presence with consistent posting and proactive engagement.
    • Develop strategies to grow followers, increase engagement rates, and amplify community reach.
    • Stay updated on LinkedIn algorithms, trends, and best practices to optimize content performance.
  3. Analytics & Reporting
    • Track LinkedIn performance metrics to evaluate content success and inform strategy.
    • Prepare weekly and monthly reports with actionable insights for ongoing optimization.

Our Recruitment Process:

  1. Application
  2. Screening
  3. Top-grading Interview
  4. Skills Assessment
  5. Client Interview
  6. Job Offer
  7. Client Onboarding

Ready to Join Us?

If this role aligns with your skills and career goals, we’d love to hear from you. Apply now to take the next step in your journey with Pearl.

Requirements:

Must-Have:

  • 3+ years of experience managing social media content, with proven expertise on LinkedIn.
  • Strong copywriting and storytelling skills to create engaging LinkedIn content.
  • SEO proficiency.
  • Experience with design tools such as FIGMA, Canva and Adobe CC to develop polished, visually compelling posts.
  • Proficiency in social media analytics tools to track and report on performance metrics.
  • Excellent project management skills with the ability to meet deadlines consistently.

Nice-to-Have:

  • Experience managing social media content for startups or within the real estate/rental industry.
  • Previous collaboration with design and marketing teams for multi-channel campaigns.
  • Familiarity with ad campaign strategy and execution.
  • Experience engaging with LinkedIn influencers or creator partnerships.

Benefits

  • Competitive Salary: Competitive salary.
  • Direct Mentorship: Grow through guidance from international industry experts.
  • Learning & Development: Ongoing access to resources for professional growth.
  • Global Networking: Work and connect with professionals around the world.
  • Work-Life Balance: Flexible hours that support a healthy work-life balance.

Our Recruitment Process:

  1. Application
  2. Screening
  3. Top-grading Interview
  4. Skills Assessment
  5. Client Interview
  6. Job Offer
  7. Client Onboarding

Ready to Join Us?

If this role aligns with your skills and career goals, we’d love to hear from you. Apply now to take the next step in your journey with Pearl.

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What You Should Know About Digital Marketer & Social Media Manager, Pearl

Are you a creative online storyteller with a keen eye for social media engagement? Join Pearl Talent as a Digital Marketer & Social Media Manager! This fully remote position allows you the flexibility to work from anywhere in the Philippines, all while enjoying competitive salary and perks. At Pearl, we pride ourselves on connecting the top 1% of candidates with outstanding startups across the US and EU, and our clients are at the forefront of the rental industry revolution. As a Digital Marketer and Social Media Manager, you’ll be the driving force behind compelling content strategies that resonate with our client’s audience, particularly on LinkedIn. Your role will involve crafting engaging posts and multimedia content that captivates renters, landlords, and industry stakeholders alike. You'll develop a LinkedIn content calendar that aligns with the brand’s voice and marketing goals, manage its social media presence, and track performance metrics. With your expertise in SEO and analytics, you’ll provide valuable insights to optimize future strategies. We value exceptional talent and long-term growth, which is why we offer retention bonuses and community-oriented opportunities like an annual retreat. If you're eager to make a meaningful impact in the rental industry and foster a strong online community, Pearl Talent could be just the place for you!

Frequently Asked Questions (FAQs) for Digital Marketer & Social Media Manager Role at Pearl
What are the main responsibilities of a Digital Marketer & Social Media Manager at Pearl Talent?

As a Digital Marketer & Social Media Manager at Pearl Talent, your main responsibilities will include developing a LinkedIn-focused content strategy, creating high-quality engaging content, managing the LinkedIn presence of our client, and analyzing performance metrics of social media campaigns. You will play a pivotal role in establishing a strong online community while driving measurable growth in audience engagement.

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What qualifications are required for the Digital Marketer & Social Media Manager position at Pearl Talent?

To qualify for the Digital Marketer & Social Media Manager role at Pearl Talent, you should have at least 3 years of experience in managing social media content, particularly on LinkedIn. Strong copywriting, storytelling skills, and proficiency in SEO are essential requirements. Experience with design tools like FIGMA and experience with social media analytics are also necessary to effectively perform in this position.

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How does Pearl Talent support its Digital Marketer & Social Media Manager in terms of career growth?

Pearl Talent is committed to the professional development of its team members. As a Digital Marketer & Social Media Manager, you will benefit from direct mentorship from industry experts and ongoing access to resources that are geared towards learning and development. The company also emphasizes work-life balance and offers flexible working hours to support personal and professional growth.

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What tools and resources can the Digital Marketer & Social Media Manager at Pearl Talent utilize?

In the role of Digital Marketer & Social Media Manager at Pearl Talent, you'll have access to a suite of design and analytics tools including FIGMA, Canva, and Adobe CC for content creation, along with various social media analytics tools to track performance metrics. These resources are designed to help you create visually compelling content and effectively analyze your social media strategies.

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What is the recruitment process for becoming a Digital Marketer & Social Media Manager at Pearl Talent?

The recruitment process to become a Digital Marketer & Social Media Manager at Pearl Talent is thorough and structured. It includes several steps: application submission, initial screening, a top-grading interview, a skills assessment, a client interview, a job offer, and finally, client onboarding. This comprehensive process ensures that we only select the best candidates who align with our client's needs.

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Common Interview Questions for Digital Marketer & Social Media Manager
Can you describe your experience with LinkedIn content creation as a Digital Marketer?

When answering this question, highlight specific campaigns or content pieces you've managed, focusing on the strategies you used and the results achieved. Speak about the types of content that work best on LinkedIn and how you’ve tailored your approach to resonate with the target audience.

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How do you stay updated on the latest trends and algorithms of social media platforms?

Discuss the various resources you utilize for staying informed, such as social media blogs, webinars, industry reports, and networking with other professionals. Provide examples of how you've applied new knowledge to your social media strategy to enhance performance outcomes.

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What strategies do you employ to increase engagement rates on LinkedIn?

Share specific tactics you've used to boost engagement, such as timing your posts, encouraging discussions through questions, utilizing visuals, and optimizing posts for mobile viewing. Highlight any measurable outcomes as proof of your effectiveness.

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Can you provide an example of a successful content campaign you've led?

Describe a campaign in detail, from conceptualization to execution. Include your role, the objectives, the targeted audience, the content types used, and the outcome. Emphasize what made it successful and any lessons learned.

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How do you measure the success of your social media campaigns?

Talk about the key performance indicators (KPIs) you track, such as engagement rates, follower growth, reach, and conversions. Discuss how you use analytics tools to gather data and adjust your strategies based on findings.

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What role does SEO play in your content creation process?

Explain how you incorporate SEO strategies into your content creation, such as keyword research and on-page optimization. Provide specific examples of how this has improved content visibility and engagement in previous roles.

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How do you handle negative feedback or comments on social media?

Discuss the importance of addressing negative feedback constructively and maintaining professionalism. Share strategies you employ for responding to criticism, such as acknowledging the concern, providing solutions, and escalating issues if necessary.

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What experience do you have with graphics and design tools relevant to social media management?

Mention your familiarity with tools such as Canva, Adobe CC, and FIGMA. Describe how you've utilized these tools to create visually engaging content and how design plays a role in your overall social media strategy.

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Why do you think community engagement is essential in social media management?

Elaborate on the value of building a community around a brand, explaining how it fosters loyalty, encourages brand advocacy, and provides valuable feedback. Give examples of how you've previously driven community engagement.

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What techniques do you use to create compelling storytelling content for social media?

Share your approach to storytelling in content, including understanding your audience, using relatable narratives, prioritizing authenticity, and incorporating visuals. Reference any successful storytelling campaigns you’ve undertaken to illustrate your point.

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Full-time, remote
DATE POSTED
December 18, 2024

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