Territory Sales Manager - Boston, MA

As a Territory Sales Manager at Cogent Analytics, your main responsibilities include prospecting and driving business development within your defined market, conducting outreach to secure meetings with business owners, and executing high-impact sales through a consultative approach. You'll also engage as a market leader and brand ambassador, fostering relationships to position Cogent as the go-to partner for business growth, all while managing your own client pipeline and driving revenue.

To qualify for the Territory Sales Manager role at Cogent Analytics, candidates should have a minimum of 5 years of executive-level, consultative B2B sales experience. A strong track record of successful prospecting, closing deals, and an autonomous, high-energy attitude are essential. Proficiency in CRM systems and the ability to travel extensively within your territory is also crucial for success in this position.

As a Territory Sales Manager at Cogent Analytics, you can expect a dynamic and performance-driven work environment. You'll have the autonomy to manage your market while being supported by a dedicated in-office business development team. The role is fast-paced, competitive, and designed for high achievers focused on delivering tangible results for both clients and themselves.

The earning potential for a Territory Sales Manager at Cogent Analytics is impressive, with first-year on-target earnings (OTE) starting at $175,000 and reaching up to $350,000 for top performers. This role is designed for those who excel in a sales environment, allowing talented individuals to significantly increase their earnings potential based on performance.

While prior industry knowledge can be beneficial, it is not a strict requirement for the Territory Sales Manager position at Cogent Analytics. What's most important is your prior B2B sales experience, strong relationship-building skills, and your ability to learn and adapt. Successful candidates often bring a consultative mindset and a passion for helping small and medium-sized businesses thrive.

When asked about your experience with consultative sales, emphasize your understanding of tailoring solutions to meet client needs and showcasing your ability to listen actively. Discuss how this approach has led to measurable successes in previous roles.

Addressing objections effectively is key for a Territory Sales Manager. Share specific strategies you employ, like actively listening to customer concerns, responding with tailored solutions, and building trust to overcome hurdles and close deals.

In preparing your answer, reference your experience and tools utilized to gain meetings, such as social media outreach, cold calling techniques, or leveraging existing networks. Demonstrating creativity and persistence can highlight your proactive approach.

Share details of a specific campaign, including your goals, the strategy you employed, and the results achieved. Highlight any metrics that showcase your effectiveness as a Territory Sales Manager in terms of revenue generated or clients acquired.

Talk about methods you use to prioritize leads, such as categorizing them by potential revenue or stage in the sales process. Discuss how regularly reviewing and adjusting your pipeline helps maximize sales efficiency and performance.

Discuss how you actively engage in market research to identify trends, understand customer needs, and adjust your sales tactics accordingly. Relating this to how you position your approach as a Territory Sales Manager will reinforce your strategic thinking.

Emphasize your belief in maintaining post-sale relationships through regular check-ins, providing exceptional customer service, and being available for additional support, which can lead to future opportunities and referrals.

Outline how you set specific, measurable goals for yourself and utilize KPIs to track your performance as a Territory Sales Manager. Discuss how regular analysis helps you adjust strategies to stay on course toward achieving targets.

Talk about the importance of being a self-motivated individual while also leveraging teamwork for success. Highlight examples of collaborating with your team while taking ownership of your responsibilities to achieve shared goals.

When discussing what sets Cogent Analytics apart, align your answer with the company’s values and missions. Highlight aspects like their focus on supporting small and medium-sized businesses alongside the unique Lifecycle Program, and how these contribute to your excitement about joining the team.