Sales Director, Large Employers - West

The Sales Director for Large Employers at Color Health is responsible for developing business relationships with prospective clients that have over 5,000 employees. Key duties include lead sourcing, managing the sales cycle, exceeding annual sales quotas, and maintaining relationships with clients after successful deals. This role requires collaboration with internal teams to create effective proposals and consistence in delivering presentations that highlight the importance of cancer management.

To qualify for the Sales Director role at Color Health, candidates should possess a minimum of 10 years of B2B sales experience focused on large employers. A college degree is required, and an advanced degree is a plus. The ideal candidate will have a successful sales history, demonstrating consistent quota attainment, and the ability to close complex deals valued at over $1 million.

The base salary range for the Sales Director, Large Employers at Color Health falls between $162,000 and $210,000 annually. This range may vary based on factors such as work experience, skills, market data, and geographic location. Additionally, this position may offer bonuses, equity, and a comprehensive benefits package.

Color Health offers innovative cancer care solutions, including the nation’s first Virtual Cancer Clinic, which focuses on services such as cancer screening, risk assessment, and treatment support. As a Sales Director, you would promote these patient-centric offerings to large employers, showcasing how Color’s approach can close critical gaps in cancer care, improve outcomes, and enhance employee well-being.

The Sales Director at Color Health plays a crucial role in healthcare innovation by engaging directly with large employers to implement cutting-edge cancer management solutions. By developing relationships and providing effective presentations on the importance of cancer screening and support services, this position helps to elevate cancer care standards and make a meaningful impact on employee health.

When faced with long sales cycles, it's essential to build relationships and trust with prospective clients. I focus on consistent communication, providing value through industry insights and resources related to cancer care. Demonstrating patience and persistence while ensuring the client feels supported during each step often leads to successful closure.

My approach to identifying potential clients begins with a thorough analysis of market trends, corporate goals, and needs within the healthcare sector. I utilize networking events, industry conferences, and targeted outreach strategies to create a active leads database, ensuring that I’m focusing on employers with a significant employee base in need of our services.

To exceed sales targets, I employ a combination of strategic planning, continuous market research, and networking. I set clear goals and metrics, adjust my strategies based on performance insights, and seek collaboration with internal stakeholders to craft compelling proposals that resonate deeply with potential clients.

Staying informed about industry trends is vital, so I dedicate time each week to study market reports, attend relevant webinars, and participate in industry events. I also maintain connections with thought leaders in the field to exchange insights on technological advancements and competitive landscape.

Teamwork is crucial in achieving sales success. Collaborating with marketing, product development, and support teams allows for a unified approach to addressing client needs. Sharing insights and strategies fosters a culture of support, which ultimately leads to smoother client interactions and higher satisfaction rates.

Tailoring presentations involves understanding the specific needs and challenges of different client segments. I research their business model and the demographics of their workforce to customize my messaging. By highlighting relevant data and case studies that align with their goals, I can create an impactful narrative that resonates.

In a competitive sales environment, it's vital to differentiate our services from others. By focusing on the unique benefits of Color Health’s approach to cancer care and maintaining strong client relationships, I keep the value proposition front and center. Regularly engaging with clients and addressing their concerns promptly allows me to build loyalty despite competition.

Following up with leads that didn’t close is an opportunity for growth. I reach out periodically to check in on their needs, share new developments, and continue providing value. Understanding the reasons for their decision helps me refine my approach and maintain open lines of communication for future opportunities.

I have extensive experience using CRM tools to manage client relationships, track sales activities, and analyze performance data. I find that leveraging these tools helps me stay organized and provides valuable insights that guide my sales strategies and enhance customer engagement.

Maintaining client relationships post-sale involves regular check-ins, addressing any concerns that arise, and providing ongoing support. I make it a priority to identify cross-sell and upsell opportunities, ensuring that clients are fully aware of all services available to them and that they feel valued as partners.