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Growth Marketing Lead

Healthcare providers go into medicine to care for people, but end up losing valuable time each day to admin work and other workplace challenges. Time that could otherwise be spent helping patients. And patients end up suffering as a result. At Commure + Athelas, we build solutions that simplify providers' lives and keep them connected to their patients so they can focus on doing what matters most: providing care. 

Our innovative suite of software and hardware – augmented by advanced LLM AI, RTLS, and healthcare workflow automations – boosts efficiency across every domain of healthcare, freeing up healthcare providers to spend more of their time caring for patients. Our growing suite of technologies include staff duress alerting, asset tracking, patient elopement, revenue cycle management, clinical documentation and intake, provider copilots, patient engagement and communication, home health, remote patient monitoring, and more.

Today, we support over 250,000 clinicians across hundreds of care sites around the country. And we’re only just getting started: Healthcare’s watershed moment for AI-powered transformation is here – so join us in creating the technology to power healthcare!

About the role:

As we enter our next phase of growth and reach a critical moment in the integration of AI into the healthcare fabric of the United States, we are seeking a Growth Marketing Lead to drive revenue growth by aggressively scaling our paid marketing. This position will play a pivotal role in extending Commure + Athelas’ leadership in the digital healthcare field and further bolstering its status as the technology partner of choice for marquee health systems across the US, including HCA Healthcare (largest health system nationwide), Yale New Haven Health System, and many others.

Responsibilities

  • Oversee paid marketing campaigns on a day-to-day basis, including assuming performance responsibility.

  • Optimize campaign performance with creative, self-directed experimentation on dimensions such as image and video creative, keyword selection, landing pages, etc.

  • End-to-end campaign creation and management, in collaboration with our design and sales teams as well as with external marketing contractors and agency partners.

  • Implement, monitor, and maintain robust conversion tracking and analytics tools in partnership with our engineering organization.

  • Collaborate with internal stakeholders to ensure objectives are met and aligned with overall growth marketing goals.

Qualifications

  • Ability to work in-person five days per week at our Mt. View, CA headquarters.

  • Extensive prior experience with key growth marketing channels such as paid search and paid social advertising, especially with video creative iteration on paid social channels.

  • Deep knowledge of technical growth marketing topics such as conversion tracking, landing page optimization, funnel analysis, keyword bidding, lookalike audiences, and more.

  • Familiarity with tools like Mixpanel, Hotjar, and related services.

  • Fluency in Python and SQL is a major plus.

  • Strong communication and organization skills, with sharp attention to detail.

  • Ability to multitask and prioritize in a fast-paced environment.

  • A proactive mindset with a willingness to learn and contribute to a collaborative team environment.

Why you’ll love working at Commure + Athelas:

  • Highly Driven Team: We work hard and fast for exceptional results, knowing we’re doing mission-driven work to transform the country’s largest sector. 

  • Strong Backing: We are backed by top investors including General Catalyst, Sequoia, Y Combinator, Lux, Human Capital, 8VC, Greenoaks Capital and Elad Gil. 

  • Incredible Growth: Prior to our merger in late 2023, Commure + Athelas had independently grown more than 500% YoY for three consecutive years. We’ve achieved Series D funding, have an industry-leading runway, and continue to scale rapidly. 

  • Competitive Benefits: Unlimited PTO, medical, dental, vision, excellent maternity and paternity paid time off. Note that benefits are subject to change and may vary based on jurisdiction of employment.

Commure + Athelas is committed to creating and fostering a diverse team. We are open to all backgrounds and levels of experience, and believe that great people can always find a place. We are committed to providing reasonable accommodations to all applicants throughout the application process.

Please be aware that all official communication from us will come exclusively from email addresses ending in @getathelas.com or @commure.com. Any emails from other domains are not affiliated with our organization.


Employees will act in accordance with the organization’s information security policies, to include but not limited to protecting assets from unauthorized access, disclosure, modification, destruction or interference nor execute particular security processes or activities. Employees will report to the information security office any confirmed or potential events or other risks to the organization. Employees will be required to attest to these requirements upon hire and on an annual basis.

Average salary estimate

$140000 / YEARLY (est.)
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$120000K
$160000K

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What You Should Know About Growth Marketing Lead, Commure + Athelas

Join Commure + Athelas as our Growth Marketing Lead and be part of a transformative mission in healthcare! In this vibrant role based in Mountain View, you'll help healthcare providers regain valuable time to care for patients instead of getting lost in admin tasks. Our groundbreaking solutions leverage cutting-edge technology to streamline healthcare processes, making a real impact on the lives of clinicians and patients alike. As the Growth Marketing Lead, your primary focus will be on scaling our paid marketing efforts to drive revenue growth. You’ll be responsible for managing and optimizing campaigns daily, from creative experimentation to performance metrics, ensuring we are hitting our goals. Your collaboration with design and sales teams, as well as agency partners, will be key in creating compelling marketing strategies. With your deep understanding of conversion tracking and growth marketing tools, you'll help us extend our leadership in the digital healthcare field. This is an exciting opportunity to join a fast-growing team that has already made significant strides in the industry, and we’re inviting you to play a central role in our next chapter as we harness the power of AI in transforming healthcare. Come help us make a difference where it counts most!

Frequently Asked Questions (FAQs) for Growth Marketing Lead Role at Commure + Athelas
What responsibilities does the Growth Marketing Lead at Commure + Athelas have?

As a Growth Marketing Lead at Commure + Athelas, you will oversee paid marketing campaigns, optimizing their performance through creative experimentation and collaboration with various teams. You'll manage end-to-end campaign creation, ensuring that marketing objectives align with growth goals and closely monitor conversion tracking and analytics tools.

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What qualifications are required for the Growth Marketing Lead position at Commure + Athelas?

Candidates need extensive experience with key growth marketing channels, particularly paid search and social advertising. A background in conversion tracking and funnel analysis is essential, along with familiarity with tools like Mixpanel and Hotjar. Strong organizational skills and fluency in Python and SQL are also important assets.

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How can one excel in the Growth Marketing Lead role at Commure + Athelas?

To excel as a Growth Marketing Lead at Commure + Athelas, you'll need a proactive mindset and a collaborative spirit. Focus on continuously optimizing marketing campaigns based on data-driven insights and seek innovative ways to enhance engagement and reach. Strong communication skills will help you work effectively across teams to achieve common goals.

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What is the work environment like for the Growth Marketing Lead at Commure + Athelas?

The environment at Commure + Athelas is dynamic and fast-paced, ideal for driven individuals who thrive on innovation. With a mission-driven focus, you'll work alongside a talented team dedicated to transforming healthcare, all while enjoying the collaborative spirit that comes with a strong backing from top investors.

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What benefits do Growth Marketing Leads receive at Commure + Athelas?

Growth Marketing Leads at Commure + Athelas enjoy competitive benefits, including unlimited PTO, comprehensive medical, dental, and vision coverage, as well as generous family leave policies. As the company continues to scale rapidly, employees are encouraged to maintain a healthy work-life balance while contributing to meaningful healthcare innovations.

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Common Interview Questions for Growth Marketing Lead
Can you describe your experience with paid search and how it relates to the Growth Marketing Lead position?

In your answer, reflect on specific campaigns you've managed, emphasizing metrics like CTR and conversion rates. Highlight your process for selecting keywords and crafting ad copy, ensuring to relate these experiences to the goals at Commure + Athelas.

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What strategies do you use to optimize campaign performance?

Discuss techniques such as A/B testing, audience segmentation, and analyzing conversion metrics. Illustrate how these strategies led to successful outcomes in past roles, showcasing your proactive approach to data-driven marketing.

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How do you handle collaboration with design and sales teams when launching a campaign?

Emphasize the importance of communication and alignment on goals. Illustrate with examples of how you facilitated brainstorming sessions and established clear timelines and responsibilities to ensure a cohesive marketing effort.

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What are some key metrics you track for campaign success?

Discuss metrics like conversion rate, ROI, CPC, and CTR. Provide examples of how you've used these metrics to refine your campaigns and improve overall performance.

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Can you give an example of a successful marketing project you've led?

Share a project where you played a pivotal role, detailing the objectives, actions, and results. Highlight collaborations and challenges faced and how you overcame them to drive significant outcomes.

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What tools do you consider essential for growth marketing?

Mention tools like Google Ads, Facebook Ads Manager, analytics platforms like Mixpanel, and optimization tools like Hotjar. Explain how you've used these tools to achieve marketing goals and analyze campaign performance.

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How do you stay updated with the latest trends in digital marketing?

Describe your routine for consuming industry news, such as following key publications, attending webinars, or engaging in online forums. This shows your commitment to continual learning.

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What role does conversion tracking play in your marketing strategies?

Explain how conversion tracking helps you understand the effectiveness of your campaigns and optimize them in real-time. Share any tools you've utilized for conversion optimization.

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How do you prioritize tasks in a fast-paced marketing environment?

Discuss your organizational techniques, such as creating priority lists or utilizing project management software. Share a specific instance where prioritization resulted in successful project outcomes.

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Why are you interested in working with Commure + Athelas?

Express your enthusiasm for the company’s mission to transform healthcare and how your skills and experiences align with their goals. Share how you can contribute to creating impactful marketing strategies that resonate with healthcare providers.

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Commure is the first operating system designed for healthcare. By unifying disparate datasets, surfacing meaningful insights, accelerating performance through a suite of intuitive applications, and enabling seamless innovation across the industry,...

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Full-time, on-site
DATE POSTED
January 15, 2025

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