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Growth Marketing Lead

Healthcare providers go into medicine to care for people, but end up losing valuable time each day to admin work and other workplace challenges. Time that could otherwise be spent helping patients. And patients end up suffering as a result. At Commure + Athelas, we build solutions that simplify providers' lives and keep them connected to their patients so they can focus on doing what matters most: providing care. 

Our innovative suite of software and hardware – augmented by advanced LLM AI, RTLS, and healthcare workflow automations – boosts efficiency across every domain of healthcare, freeing up healthcare providers to spend more of their time caring for patients. Our growing suite of technologies include staff duress alerting, asset tracking, patient elopement, revenue cycle management, clinical documentation and intake, provider copilots, patient engagement and communication, home health, remote patient monitoring, and more.

Today, we support over 250,000 clinicians across hundreds of care sites around the country. And we’re only just getting started: Healthcare’s watershed moment for AI-powered transformation is here – so join us in creating the technology to power healthcare!

About the role:

As we enter our next phase of growth and reach a critical moment in the integration of AI into the healthcare fabric of the United States, we are seeking a Growth Marketing Lead to drive revenue growth by aggressively scaling our paid marketing. This position will play a pivotal role in extending Commure + Athelas’ leadership in the digital healthcare field and further bolstering its status as the technology partner of choice for marquee health systems across the US, including HCA Healthcare (largest health system nationwide), Yale New Haven Health System, and many others.

Responsibilities

  • Oversee paid marketing campaigns on a day-to-day basis, including assuming performance responsibility.

  • Optimize campaign performance with creative, self-directed experimentation on dimensions such as image and video creative, keyword selection, landing pages, etc.

  • End-to-end campaign creation and management, in collaboration with our design and sales teams as well as with external marketing contractors and agency partners.

  • Implement, monitor, and maintain robust conversion tracking and analytics tools in partnership with our engineering organization.

  • Collaborate with internal stakeholders to ensure objectives are met and aligned with overall growth marketing goals.

Qualifications

  • Ability to work in-person five days per week at our Mt. View, CA headquarters.

  • Extensive prior experience with key growth marketing channels such as paid search and paid social advertising, especially with video creative iteration on paid social channels.

  • Deep knowledge of technical growth marketing topics such as conversion tracking, landing page optimization, funnel analysis, keyword bidding, lookalike audiences, and more.

  • Familiarity with tools like Mixpanel, Hotjar, and related services.

  • Fluency in Python and SQL is a major plus.

  • Strong communication and organization skills, with sharp attention to detail.

  • Ability to multitask and prioritize in a fast-paced environment.

  • A proactive mindset with a willingness to learn and contribute to a collaborative team environment.

Why you’ll love working at Commure + Athelas:

  • Highly Driven Team: We work hard and fast for exceptional results, knowing we’re doing mission-driven work to transform the country’s largest sector. 

  • Strong Backing: We are backed by top investors including General Catalyst, Sequoia, Y Combinator, Lux, Human Capital, 8VC, Greenoaks Capital and Elad Gil. 

  • Incredible Growth: Prior to our merger in late 2023, Commure + Athelas had independently grown more than 500% YoY for three consecutive years. We’ve achieved Series D funding, have an industry-leading runway, and continue to scale rapidly. 

  • Competitive Benefits: Unlimited PTO, medical, dental, vision, excellent maternity and paternity paid time off. Note that benefits are subject to change and may vary based on jurisdiction of employment.

Commure + Athelas is committed to creating and fostering a diverse team. We are open to all backgrounds and levels of experience, and believe that great people can always find a place. We are committed to providing reasonable accommodations to all applicants throughout the application process.

Please be aware that all official communication from us will come exclusively from email addresses ending in @getathelas.com or @commure.com. Any emails from other domains are not affiliated with our organization.


Employees will act in accordance with the organization’s information security policies, to include but not limited to protecting assets from unauthorized access, disclosure, modification, destruction or interference nor execute particular security processes or activities. Employees will report to the information security office any confirmed or potential events or other risks to the organization. Employees will be required to attest to these requirements upon hire and on an annual basis.

Average salary estimate

$105000 / YEARLY (est.)
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$90000K
$120000K

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What You Should Know About Growth Marketing Lead, Commure + Athelas

Are you ready to make a significant impact in the healthcare industry? Commure + Athelas is on the lookout for a Growth Marketing Lead to join our innovative team in Mountain View. In this pivotal role, you’ll help propel our mission of simplifying healthcare for providers and ensuring they can focus on what truly matters: caring for patients. With a comprehensive suite of technologies aimed at enhancing efficiency, from patient monitoring to revenue cycle management, your efforts will support over 250,000 clinicians nationwide. You’ll oversee our paid marketing initiatives, optimizing campaigns through creative experimentation, and collaborating across teams to deliver outstanding results. As we enhance our leadership in digital healthcare, your expertise in channels like paid search and social advertising will be crucial. Ideal candidates will bring extensive experience in conversion tracking and analytics, complemented by a proactive mindset. Join a highly driven team that thrives on delivering mission-driven results, backed by top-tier investors. Your work with us not only fosters growth for our company but also transforms healthcare for countless individuals. If you’re up for the challenge, we can't wait to meet you and help shape the future of healthcare together!

Frequently Asked Questions (FAQs) for Growth Marketing Lead Role at Commure + Athelas
What are the key responsibilities of a Growth Marketing Lead at Commure + Athelas?

As a Growth Marketing Lead at Commure + Athelas, your role encompasses overseeing day-to-day paid marketing campaigns, ensuring they perform optimally through creative experimentation, and managing all aspects of campaign creation. You’ll collaborate closely with design, sales, and external marketing partners while implementing robust analytics tools to monitor and maintain campaign performance.

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What marketing skills are required for the Growth Marketing Lead position at Commure + Athelas?

For the Growth Marketing Lead position at Commure + Athelas, extensive experience with key growth marketing channels like paid search and social advertising is essential. Knowledge of technical aspects such as conversion tracking, landing page optimization, and audience targeting is also crucial, alongside familiarity with tools such as Mixpanel and Hotjar. Additionally, fluency in Python and SQL is a significant advantage.

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What qualifications are needed for the Growth Marketing Lead role at Commure + Athelas?

To be qualified for the Growth Marketing Lead role at Commure + Athelas, candidates should have a strong background in growth marketing, particularly with paid search and social channels. Proficiency in experimentation with creative, analytics tools, and a detail-oriented mindset to manage multiple tasks in a fast-paced environment are crucial. Strong communication and organizational skills will set you apart.

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What is the work environment like for the Growth Marketing Lead at Commure + Athelas?

At Commure + Athelas, the work environment is highly dynamic and driven. As a Growth Marketing Lead, you will be part of a talented team that values collaboration, innovation, and the essential work of transforming healthcare for both providers and patients. The culture emphasizes proactive contributions and learning opportunities, ensuring that your role directly impacts our mission.

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What benefits can a Growth Marketing Lead expect at Commure + Athelas?

As a Growth Marketing Lead at Commure + Athelas, you can expect competitive benefits including unlimited paid time off, comprehensive medical, dental, and vision insurance, as well as excellent maternity and paternity leave. We prioritize work-life balance and the well-being of our team, making sure that you thrive both personally and professionally.

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Common Interview Questions for Growth Marketing Lead
Can you discuss your experience with paid social advertising in your previous roles?

In answering this question, focus on specific campaigns you've managed, the strategies you employed, and the results you achieved. Highlight any creative experiments that drove engagement and ROI, showcasing your adaptability in this dynamic field.

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How do you approach optimizing a marketing campaign?

Describe your systematic approach, which could include examining key performance metrics, testing different variations of ads, and iterating based on findings. Provide an example of a campaign you successfully optimized, detailing the methods you used.

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What tools do you find most effective for conversion tracking and analytics?

Discuss the tools you have used, such as Google Analytics or Mixpanel, emphasizing how they helped you gather insights into user behavior and campaign performance. Mention how you leverage this data for making informed marketing decisions.

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Can you give an example of a successful growth marketing strategy you've implemented?

Choose a specific case and outline the strategy, your role in its execution, and the measurable outcomes that resulted. Describe why it was successful and any lessons learned during the process that may apply to Commure + Athelas.

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How do you prioritize tasks in a fast-paced marketing environment?

Explain your method for prioritization, whether it’s through frameworks like the Eisenhower Matrix or time management techniques. Share how you adapt to changing priorities while ensuring that critical marketing objectives are met.

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What role does collaboration play in marketing campaigns you've worked on?

Emphasize your teamwork experience, detailing how you have successfully collaborated with design and sales teams to enhance campaign effectiveness. Talk about the importance of communication and shared goals in achieving marketing success.

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How do you stay updated with the latest trends in digital marketing?

Mention the sources you rely on for industry news, such as marketing blogs, webinars, or networking groups. Highlight any relevant courses or certifications that showcase your commitment to continuous learning in digital marketing.

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What is your experience with keyword bidding and its impact on campaign performance?

Discuss specific cases where keyword bidding strategies resulted in improved visibility and engagement. Explain how you analyze keyword performance and adjust bidding to maximize budget efficiency while achieving desired outcomes.

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Can you explain how you approach landing page optimization?

Talk about your process for optimizing landing pages, including aspects like A/B testing, user experience, and content alignment with user intent. Provide examples of how your optimizations have led to increased conversion rates.

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What challenges have you faced in growth marketing, and how did you overcome them?

Share a specific challenge related to campaign execution or budget constraints and provide insights on how you navigated through it. Highlight your problem-solving skills and the creative solutions you implemented to turn the situation around.

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Commure is the first operating system designed for healthcare. By unifying disparate datasets, surfacing meaningful insights, accelerating performance through a suite of intuitive applications, and enabling seamless innovation across the industry,...

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Full-time, on-site
DATE POSTED
January 15, 2025

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