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Pop and Internet Culture Content Creator

Company And Culture


Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.


Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.


Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.


Complex has become experts in creating immersive environments at our IRL experiences and cultural events. ComplexCon is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more. 


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Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.


Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.


What You'll Do
  • Storyboard, film, produce, and edit engaging and high-quality video content to live across various social media platforms, including TikTok, Instagram, and YouTube.
  • Manage and organize content workflows and schedules.
  • Craft timely pitches and contribute as needed to comprehensive editorial coverage of streaming personalities, viral moments, influencers, video games, memes, and the greater landscape of internet and pop culture, with a keen eye for how pop culture crosses over into music, sports, and style, ranging from daily features to premium and evergreen content.
  • Communicate with the Head of Pop Culture to develop stories and strategize coverage around major moments and events.
  • Work with Head of Pop Culture and Social Editor, Pop Culture to conceptualize strategies to best distribute content via our networks, from social media to our video properties.
  • Communicate with other departments to develop stories, strategize coverage, and spearhead new ways to attract loyal readers.
  • Ideate social-first ideas and tactics in partnership with social, video, and production teams for content that lives across socials.


Who You Are
  • 2+ years of demonstrated content creation experience.A deep knowledge of streamers, creators, and internet culture relevant to Complex.
  • Always-on approach to work and the ability to keep pace with the internet.
  • Possess a deep understanding of all social media and streaming platforms. (TikTok, YouTube, Instagram, Twitter,  Twitch, Kick, Snapchat)Willingness to appear on camera in social media content.
  • Demonstrable commitment to accuracy; fact-checking or copy editing background a plus.
  • Must be comfortable working with a broad range of cross-functional staff—junior to senior, editorial, analytics, design, etc.
  • Must be willing to work nights and occasional weekends/holidays for coverage.
  • Excellent organizational and time management skills—ability to perform in a fast-paced, ever-evolving environment and think quickly and strategically to meet tight deadlines.
  • Strong understanding of analytics and social media trends across platforms.
  • Experience with Capcut or Adobe Creative Suite (specifically Adobe Premiere) is a must.2+ years of demonstrated writing and reporting experience at a publisher or website is a plus


What We Offer
  • Best in class health, dental, and vision insurance
  • Healthcare FSA 
  • Dependent Care FSA 
  • Commuter Benefits FSA 
  • Short-term/long-term disability and life insurance
  • Paid Parental leave
  • 401k with 4% match
  • Pet Insurance
  • Legal and Identity Theft Plans
  • Vacation time and sick days


$75,000 - $85,000 a year
The Pay Range, which consists of salary and commission, for this position is listed. Actual pay will vary based on factors including, but not limited to location, experience, and performance. The range listed is just one component of Complex Total Rewards offerings for employees.

We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.


The above statements cover what are generally believed to be principal and essential functions of the job. Specific circumstances may allow or require some incumbents assigned to the job to perform a different combination of duties.

 

Complex participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

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Average salary estimate

$80000 / YEARLY (est.)
min
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$75000K
$85000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Pop and Internet Culture Content Creator, Complex

Are you ready to dive into the fast-paced world of pop culture? Complex, a leading youth entertainment network founded by Marc Eckō, is looking for a dynamic Pop and Internet Culture Content Creator based in New York. At Complex, we pride ourselves on being ahead of the game in the cultural commerce space, delivering engaging content that resonates with audiences worldwide. In this role, you'll take the lead in storyboarding, filming, producing, and editing high-quality videos for platforms like TikTok, Instagram, and YouTube. You will be at the forefront of creating content that features everything from viral moments to internet personalities, bringing stories to life in exciting ways. You’ll partner closely with the Head of Pop Culture to strategize coverage and ideate innovative content ideas that engage our diverse community. If you have a passion for the latest trends and a keen eye for how pop culture intersects with music, sports, and style, then this position is for you! We're looking for someone who thrives in a collaborative environment and is comfortable communicating across various departments. With a commitment to quality and an always-on approach to content creation, you’ll drive conversations that matter. Complex is excited to offer you a competitive salary and a range of awesome benefits, so if you’re ready to help redefine how people interact with pop culture, then come join us in making a mark in the world of cultural content!

Frequently Asked Questions (FAQs) for Pop and Internet Culture Content Creator Role at Complex
What are the primary responsibilities of a Pop and Internet Culture Content Creator at Complex?

As a Pop and Internet Culture Content Creator at Complex, your primary responsibilities include storyboarding, filming, producing, and editing engaging video content for social media platforms. You will also manage content workflows, pitch ideas related to internet culture, and collaborate with the Head of Pop Culture to strategize coverage around major events that resonate with our audience.

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What qualifications do I need to become a Pop and Internet Culture Content Creator at Complex?

To qualify for the role of Pop and Internet Culture Content Creator at Complex, you should have at least 2 years of content creation experience and a deep knowledge of internet culture relevant to our theme. Familiarity with social media platforms like TikTok, Instagram, and YouTube is essential, and proficiency in video editing tools such as Adobe Premiere is a must.

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What is the work environment like for a Pop and Internet Culture Content Creator at Complex?

The work environment for a Pop and Internet Culture Content Creator at Complex is collaborative and dynamic. You'll engage with a range of cross-functional teams, and there's a strong emphasis on teamwork to create compelling content. It’s a fast-paced setting where every idea is welcomed, and employee feedback is genuinely valued.

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Does Complex offer any benefits for its Pop and Internet Culture Content Creators?

Yes, Complex offers a comprehensive benefits package for its Pop and Internet Culture Content Creators, including health, dental, and vision insurance, a 401k plan with a 4% match, paid parental leave, and vacation time. This is designed to ensure our employees are well cared for both professionally and personally.

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Is previous experience in a similar role required for Pop and Internet Culture Content Creator at Complex?

While previous experience in content creation is required, it doesn't have to be identical to this role. Candidates with a strong background in writing, reporting, or any digital content creation are also encouraged to apply, as we value diverse experiences that can bring fresh perspectives to the position.

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Common Interview Questions for Pop and Internet Culture Content Creator
Can you describe your content creation process for social media?

When discussing your content creation process, be sure to outline how you storyboard ideas, film, edit, and analyze the performance of your content. Highlight your ability to tailor content to different platforms and explain how you engage with your audience to gather insights and refine your style.

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How do you stay updated on the latest trends in pop culture?

A great way to answer this question is to mention specific resources you follow, such as websites, social media channels, or influencers that keep you informed about pop culture. Show your enthusiasm for continuously learning and how you leverage this knowledge to inform your content.

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What platforms do you believe are most important for pop culture content delivery and why?

Discuss the relevance of platforms such as TikTok, Instagram, and YouTube in terms of audience engagement and reach. Tailor your response to include specific examples of how each platform can enhance storytelling based on its unique features.

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Have you ever faced a challenge in content creation? How did you overcome it?

This is an opportunity to showcase your problem-solving skills. Discuss a specific challenge in a project and the steps you took to manage it, including collaborating with teams or leveraging analytics to guide your decision-making process.

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What strategies do you use to engage audiences with your content?

Talk about interactive elements you might include, such as calls-to-action or questions that invite audience responses. Also, mention your approach to analyzing engagement data to enhance your content strategies.

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What role does analytics play in your content creation process?

Explain how you use analytics to assess the performance of your content. Detail how you track engagement metrics and how this data influences future content creation and campaign strategies.

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Can you provide an example of how you successfully collaborated with a team on a project?

Describe a project where team collaboration was crucial. Highlight how you effectively communicated, shared feedback, and what collective goals you achieved, illustrating your ability to work in a team-oriented environment.

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What types of content do you get most excited about creating?

Discuss the types of content that resonate with you, such as viral trends, interviews with influencers, or in-depth explorations of internet culture. Show your passion and how it relates to your potential contributions to Complex.

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How do you balance creativity and audience expectations in your content?

Share your perspective on maintaining creative integrity while meeting audience expectations. Discuss how you gauge audience preferences and adapt your creativity to stay relevant but still true to your style.

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Why do you want to work for Complex as a Pop and Internet Culture Content Creator?

Your response should reflect your genuine interest in the company’s mission and values. Discuss your passion for pop culture and how you align with the innovative nature of Complex and its commitment to storytelling.

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Complex Networks champions the people, brands and new trends you need to know now, will obsess over next, and we build consumer universes around them. We're what a modern entertainment company looks like and what others have followed since 2002. F...

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Full-time, on-site
DATE POSTED
April 16, 2025

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