Senior Director of Growth Marketing

The Senior Director of Growth Marketing at Constant Contact is primarily responsible for spearheading customer acquisition efforts globally. This role involves managing a significant marketing budget, developing data-driven strategies across paid search, social, and mobile channels, and overseeing a team of marketing managers to ensure high-impact campaign execution. Continuously optimizing campaign performance metrics, the director will play a crucial role in achieving ambitious growth goals.

To qualify for the Senior Director of Growth Marketing role at Constant Contact, candidates should have at least 12 years of experience in growth marketing or performance marketing, particularly in transaction-based businesses. A proven track record in managing large-scale SEM campaigns, a strong background in Paid Social and mobile marketing, and the ability to manage an eight-figure budget effectively are essential. Leadership experience in mentoring marketing teams and a data-driven mindset are keys to success.

The Senior Director of Growth Marketing at Constant Contact significantly contributes to the company culture by fostering a collaborative and inclusive environment, encouraging accountability and experimentation among team members. This leadership role not only impacts customer acquisition strategies but also inspires a culture of continuous improvement and professional growth, aligning closely with Constant Contact's mission to empower individuals and businesses.

At Constant Contact, the Senior Director of Growth Marketing can expect a hybrid work environment that combines the benefits of remote work with the opportunity to collaborate in-person at our offices. This flexible working model supports a balance between individual productivity and team collaboration, enhancing overall job satisfaction while driving results in customer acquisition efforts.

Constant Contact offers a competitive benefits package that includes health and wellness benefits, generous paid time off, and support for professional development opportunities. Additionally, the compensation for the Senior Director of Growth Marketing ranges from $180,000 to $225,000 USD, reflecting the value placed on talent and experience, as well as potential for bonus incentives.

In your response, share specific examples of previous roles where you managed substantial budgets. Be sure to highlight how you allocated spending across channels and optimized for ROI, focusing on metrics you monitored and strategies employed to maximize efficiency.

Outline your approach to developing and executing acquisition strategies, focusing on data-driven decision-making. Discuss the channels you prefer, how you adapt based on trends, and any past successes that demonstrate your ability to achieve growth goals.

When answering, emphasize your leadership style and specific tactics you implement to empower team members. Discuss the importance of fostering a culture of quick decision-making and experimentation, along with providing coaching and constructive feedback.

Demonstrate your commitment to continual learning by explaining how you stay informed through industry reports, networking, and knowledge-sharing with peers. Include methods you use to test and implement new strategies based on emerging trends.

Share a specific scenario where rapid adjustments were necessary for a campaign. Highlight the metrics you monitored, the adjustments you made, and how those changes positively impacted the overall campaign performance.

Discuss the importance of data in assessing campaign performance and informing strategy adjustments. Provide examples of analytics tools you utilize and how data informs your decision-making process for ongoing campaigns.

Express your willingness to experiment with new channels and discuss any previous successes with innovative marketing strategies. Highlight how testing and adapting to new channels can lead to scalable growth.

Explain your approach to cross-functional collaboration, outlining specific communication strategies or regular meetings established to ensure alignment between marketing, sales, and product objectives for overall growth.

Provide a real-life example of a challenge encountered in a performance marketing role, detailing the steps taken to address it and the lessons learned that influenced future strategies.

Articulate your unique leadership style, emphasizing traits such as empowerment, accountability, and fostering an environment of continuous learning. Provide examples of specific strategies you've used to uplift teams and encourage high performance.