Job details

Content Lead

WHO WE ARE

Each year, 2 billion people across the world are limited by physical pain. By helping people live without pain, they are free to do the things they love most with the people they love—and never miss a moment. This is what we do. We create and design new technologies to solve one of the biggest problems in healthcare: taking care of our Physical Health. Sword Health is the world’s fastest growing digital musculoskeletal (MSK) care provider on a bold mission to free two billion people from acute, chronic, and post-surgical physical pain. Our customers include some of the most progressive Fortune 100 and 500 companies, as well as over +1400 other established businesses across the world.

The Sword program allows members to complete a personalized physical therapy program from the comfort of home, with continued support and supervision from one of our talented Sword specialists. Sword’s personalized care is more effective than traditional standards of care, and has proven to deliver best-in-class clinical results. Since breaking into the market less than three years ago, Sword has worked with insurers, health systems, and employers in the U.S., Canada, Europe, and Australia to make high quality musculoskeletal care accessible to everyone.

This is an opportunity to join Sword during a time of hyper growth and expansion. After our recent $2bn valuation, we’re excited to continue accelerating our impact by scaling with high caliber people with passion, commitment and energy to create and deliver technologies, services and products that drive human progress forward.

We welcome you to join our mission, to make a difference on a grand scale and play a pivotal role with a global team at Sword– working alongside great people pioneering novel products and cutting edge technologies.

Sword is looking for a Content Lead to join the Product Marketing Team. This is a pivotal role for Content + Creative at Sword, as we look to define our offering, launch new products and establish our tone of voice. The ideal candidate is a copy wizard and positioning expert.

What you’ll do

Produce the highest quality content promoting our products and services
Craft an accessible and easy-to-activate copy system / messaging framework that supports Sword across all functions and stages of the marketing funnel
Apply research and data to help build an effective, scalable content strategy and calendar across channels
Collaborate with designers, product managers and marketing managers to champion the Sword brand voice
Create compelling campaigns and stories across audiences
Serve as a brand steward and content liaison across different teams and touch-points within the organization
Lead video and photography productions
Develop video concepts to help our members succeed with programs, whether that be through mental health & mindfulness techniques, “How-to” video, motivational content, or short form Story-style content with actionable tactics to help you get the most from your Sword program
Identify new opportunities to test and iterate on our existing content formats
Work with the analytics and insights team to build dashboards to measure the success of content, and help prioritize which content types deserve further investment

What you’ll bring

6+ years of experience in content management and copywriting
Out of this world verbal and written communication skills
Demonstrated experience in conceiving fresh and appealing ideas for new content that establish or support Sword’s brand identity
Skilled in creating content that targets a specific audience and meets company objectives and quarterly team OKRs
Ability to communicate effectively across an organization, including other senior level team members
A perpetual sense of curiosity and ability to thrive in a start-up environment and quickly shift and adapt to an evolving environment
A critical eye for great design with an ability to clearly communicate and inspire your team and partners.

We’d love to see:

Experience with Adobe Suite as a means to liaise with designers
Experience producing videos and working with outside agencies
Knowledge of SEO best practices to optimize articles and increase visibility
Hands-on experience with Content Management Systems (e.g. WordPress)
BS in Marketing, Communications, Journalism or relevant field

Sword Health Glassdoor Company Review

4.2

Sword Health DE&I Review

4.4

CEO of Sword Health

Virgilio Bento

Approve of CEO

By Sword Health

Sword Health is a healthcare company that aims to free 2 billion people from pain by creating the first and only end-to-end global platform to prevent, manage, and treat pain while saving clients millions in healthcare costs.

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