Content Marketing Manager

Collaborative people who create ingenious solutions

We strive to continuously improve on who we are and what we do.

Join an agile team changing the face of cybersecurity.

About Immersive Labs

Immersive Labs enables organizations to evidence their cyber capability, risk and resilience across technical and non-technical teams for the first time. Our platform gives them the ability to measure real-time cyber efficacy as it relates to cyber teams, developers, engineers and executives. All in one platform, kept up to date at the speed of cyber. We call this Cyber Workforce Optimization.

https://www.immersivelabs.com/why-immersive-labs

Where we are now

Immersive Labs was founded in 2017 from a cargo container in Bristol, UK we've grown to over 300 employees, and announced funding of more than $120 million. Our technology is already enabling organizations including KPMG, Sophos and Airbnb to measure, map to risk, and optimize the human cyber abilities of their entire workforce.

https://careers.immersivelabs.com/our-story/

We encourage people of all different backgrounds and identities to apply. We are committed to maintaining an inclusive, supportive place for you to be you and do your very best work.

Content Marketing Manager

We're defining a new category and are looking for a Content Marketing Manager to join our rapidly growing team here at Immersive Labs. In this role, you will work alongside the Senior Director of Marketing Communications and Content – as well as other cross-functional teams – to develop and execute our content programs supporting demand generation. You will be responsible for managing an editorial calendar and producing a steady stream of impactful blog posts, whitepapers, eBooks, videos, infographics, and other content assets across channels to help build our Cyber Workforce Optimization (CWO) category.

In this role, you will collaborate with internal and external experts, and customers, to define the CWO buyer's journey and use key learnings to create effective thought leadership and tactical content.

This role represents an incredible opportunity to showcase your creativity through digital storytelling, help the industry better understand a brand-new class of cyber-risk reduction and workforce readiness, and have a meaningful impact on our innovative company.

Your main responsibilities (we're scaling fast, so these may change as we grow):

• Translate otherwise complex concepts into compelling narratives, including using data to develop compelling stories
• Work closely with marketing, research and specialist team leads to deliver integrated digital content that supports the wider business Objectives and Key Results - from creation to delivery
• Help develop and own a strategic content marketing editorial calendar
• Serve as a lead project manager for content marketing initiatives
• Execute projects that enhance brand awareness, reputation and position within our marketplace
• Measure and analyze content effectiveness to continually improve the impact of our content marketing programs including via views, leads generated, MQLs, SQLs and marketing-generated deals
• Institute process and procedures to improve content production efficiency and scale, including organizing and curating content so that it is easily accessible to other internal teams
• Keep up-to-date with content marketing best practices, especially in the cybersecurity space

You should apply if you are (we know it's tough, but please try to avoid the confidence gap. You don't have to match all the listed requirements exactly to be considered for this role):

• Passionate and excited about helping to build a new category with an understanding of technology or cyber security
• An Exceptional writer, editor & storyteller with ability to find stories and work across multiple departments
• Experienced developing impactful digital content including blogs, social posts, e-books, whitepapers, thought leadership and producing video's, within the technology or cyber security space
• An excellent project manager, who self-starts and loves helping to find solutions to interesting problems
• Customer-centric, including creatively building intrigue and exciting current and future customers

Immersive Labs' growth has been fuelled by our values that underpin everything we do, here's how they relate to this role:

• Inclusive - We support one another and celebrate each other's successes
• Driven - We are unafraid to explore our curiosity
• Agile - We analyze our environment and consider different approaches

As well as an inclusive, supportive place for you to be you. We offer an extensive range of benefits so you can do your very best work:

• Look after you and your family with Health, Dental and Disability insurance; fully paid sick leave and mental health support.
• Time off, flexible and remote working so you can work when and where is best for you, including 33 days holiday, 12 weeks enhanced parental leave, volunteering days, birthday half day
• Save for the future with contribution matched 401K, and rewards and recognition for your successes
• Career and learning development through the platform and our 'Learn Anything' fund
• Recognition & Rewards for doing great work and living our values and behaviors
• While most of the team are fully remote, when you do visit, our North American HQ is based in the center of Boston, just a 10 minute walk from Back Bay train station.
• We're a sociable, tight-knit team with monthly socials, sports clubs and quarterly parties. Our socials have included everything from cake competitions, to movie nights and escape rooms.

Find out more at https://careers.immersivelabs.com

Unlock your potential with Immersive Labs. Click apply to find out more.

What you can expect once you apply:

• Our talent acquisition team review all applications received which can take up to two weeks to complete

• If successful, you will receive an invite from a Talent Acquisition Partner to a screening interview which takes around 30 minutes to discuss the role, culture at Immersive Labs and your expertise in more detail.

• If you progress from this step there will be 3 interviews involving the Marketing leadership team. Your Talent Acquisition Partner will outline each step when you get there

• If at any point you are unsuccessful we will advise you. From application we do this via email and due to volumes we can not respond individually to every applicant. From 1st Interview onward, we endeavour to call you with feedback.