Copywriter (Hybrid)

Job Summary

The Copywriter develops strategic concepts and copy for UFCU. This role produces copy that compels Member purchase behavior of products and services, drives Member engagement, and/or positively impacts perception of the UFCU brand for its key Member segments. The Copywriter is a brand champion/storyteller and maintains UFCU’s tone/voice across various advertising communication channels, including email, radio, digital display, social, in-branch signage, videos, articles, and more.

The Copywriter reports to the Marketing Director.

About UFCU

As Austin’s largest locally-owned financial institution, University Federal Credit Union is a financial institution owned by, dedicated to, and always working for our Members. Our mission at UFCU is simple: to provide for the well-being of our Members. We are proud to focus on our purpose, possibilities, and performance, with people at the center of all that we do. We deliver fair and honest products and outstanding service, and we work collaboratively within our organization and community to help Members and employees achieve their personal and financial goals.

Consistently receiving awards as the Top Credit Union, Top Mortgage Company, Best Place for Working Parents, Healthiest Employer in Austin, and Gallup’s Exceptional Workplace, UFCU is proud of its people-first culture. We value our employees as much as our Members. We offer an environment where people care about each other – like family. If you want to love what you do, make an impact in your community, and have the power to help people change their lives – then we’re glad you’re here.

Essential Functions

• Think creatively and strategically to generate engaging campaign themes.
• Elevate the UFCU brand while supporting its’ business goals and objectives.
• Collaborate with the creative team to build engaging creative campaigns.
• Propose innovative ideas and push our thinking for all things copy-related.
• Develop creative concepts and copy in UFCU brand voice.
• Create copy for advertising materials including digital display, social, in-store signage, videos, and email.
• Review, revise, and rewrite copy, as necessary.
• Collaborate with graphic designers, content creators, and marketing partners to develop creative and strategic brand communications.
• Work collaboratively with business units to help develop projects and campaigns to meet UFCU strategic objectives.
• Understand strategic insights, briefs, and consumer research to create concepts and copy that are relevant, engaging, and results driven.
• Support creative content creator to develop copy for video, including directing talent if needed.

Knowledge/Skills/Abilities

Knowledge

• Strong knowledge of Copywriting concepts and techniques.
• Proficient with Microsoft and Adobe Suites.
• Working knowledge of performance creative and writing data-driven copy.
• Familiarity with AP Stylebook.

Skills

• Strong presentation skills with ability to clearly articulate a Point of View (POV).
• Strong organizational and time management skills for meeting deadlines in an evolving/fast-paced environment.
• Strong teamwork and interpersonal skills including active listening in alignment with UFCU values.
• Strong grammar, spelling, and editing skills.

Abilities

• Strong ability to work on multiple initiatives simultaneously, prioritize and validate ideas, and meet critical deadlines.
• Ability to multi-task in a fast-paced, high project-volume environment while maintaining a sense of humor.
• Able to work collaboratively with various stakeholders, including writers, proofreaders, and designers.
• Strong ability to successfully juggle and deliver multiple projects and proactively communicate status and issues.
• Ability to demonstrate a flexible, client-service mindset.
• Demonstrated ability to be detail and deadline oriented.
• Self-starter with ability to self-direct work.

Competencies

• Adaptability
• Building Member Loyalty
• Building Partnerships
• Communication
• Emotional Intelligence
• Focus on Results
• Influence

Experience

Minimum Qualifications

• Bachelor’s degree in marketing, communications, English or equivalent. Four (4) years of relevant experience may be substituted for a degree.
• Minimum four (4) years of experience writing for a wide variety of media.
• Experience utilizing Microsoft Office and Adobe Suites.

Preferred Qualifications

• Four (4) years copywriting experience on the Client or Agency side.
• Experience within a financial institution, credit union, or bank.
• Experience with performance creative and writing data-driven copy for Programmatic Display and Paid Social content.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle or feel; reach with hands and arms; and talk or hear.
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, and ability to adjust focus.
• Extensive use of the telephone and virtual communications platforms to communicate information, requiring accurate perception of speech and clear speaking abilities.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• This position is required to frequently work at UFCU Plaza in Austin, Texas.
• This position may involve periodic stressful conditions.
• May occasionally require an adjusted work schedule, overtime, and evening/weekend hours.
• May occasionally move from one work location/branch to another.
• Public contact position, requiring appropriate professional appearance.
• Frequent computer use at a workstation up to two hours at a time.
• The noise level in the work environment is usually moderate.