Director of Growth

As the Director of Growth at Italic, your main responsibilities include developing growth strategies aligned with our premium brand, executing data-driven initiatives across multiple marketing channels, and implementing testing frameworks that optimize conversion rates while preserving our luxury market positioning. You will also work collaboratively across various departments to ensure that all growth initiatives reflect our brand's aesthetic and profitability standards.

To qualify for the Director of Growth position at Italic, candidates are expected to have at least 5 years of growth marketing experience, preferably in the premium or luxury direct-to-consumer (DTC) sector. Furthermore, a proven track record of scaling customer acquisition programs, along with deep expertise in performance marketing is essential. Strong analytical skills and experience with analytics platforms, paid media channels, and email marketing automation are also crucial.

Success for the Director of Growth at Italic is defined by achieving profitable customer acquisition goals while maintaining an elevated brand position. This includes successfully managing key performance metrics such as customer acquisition cost (CAC), return on ad spend (ROAS), and customer lifetime value (LTV). Additionally, the ability to develop and scale effective marketing campaigns while fostering collaborative partnerships across teams is also a significant measure of success.

Essential skills for the Director of Growth role at Italic include advanced proficiency in various analytics platforms, expert-level knowledge of paid media platforms, and a strong understanding of CRM systems and email marketing automation. Furthermore, outstanding analytical capabilities and attention to detail are crucial, along with excellent communication and cross-functional collaboration skills to drive initiatives forward.

The career path for a Director of Growth at Italic offers the potential to evolve into higher leadership roles such as Chief Marketing Officer or similar executive positions. By mastering the strategy and execution of growth initiatives within a luxury brand context, you also position yourself to lead larger teams and contribute to overall corporate strategy and brand development.

In answering this question, focus on specific strategies you employed in previous roles that catered to affluent consumers. Highlight metrics that showcase your success in scaling customer acquisition programs while preserving brand integrity.

Provide examples of successful data analysis methods you've used to inform marketing decisions. Mention how you used insights to optimize campaigns on platforms like Meta or Google while detailing the results of these strategies.

Discuss key performance indicators (KPIs) that you monitor, such as CAC, ROAS, and LTV. Emphasize how you use these metrics to modify strategies for maximum impact and profitability in alignment with the brand’s goals.

Explain your approach to integrating data analysis with creative marketing efforts. Highlight instances where you collaborated with creative teams to develop campaigns that wed aesthetic charm with analytical insights effectively.

Share a specific project where you worked with various teams such as product, creative, and finance. Focus on how this collaboration resulted in successful growth initiatives and showcase your leadership capabilities.

Discuss how you solicit customer feedback and utilize it to inform your growth initiatives. Emphasize the importance of understanding consumer sentiment in luxury markets to fine-tune acquisition strategies.

Outline your strategic process for analyzing market trends, target demographics, and competitive positioning. Describe how you would partner with marketing and product teams to ensure cohesive messaging and effective channel utilization.

Discuss your thoughts on emerging channels like TikTok or new media platforms, highlighting how you've tested or plan to utilize them for reaching affluent audiences. Share any data on engagement or campaign effectiveness you've gathered.

Share your time management techniques and how you prioritize tasks to meet deadlines without compromising on quality. Give examples of previous projects where you successfully delivered results under pressure.

Reflect on specific elements of Italic's brand that resonate with you, such as its commitment to quality and aesthetic design. Articulate your enthusiasm for contributing to a luxury brand known for its innovative approach.