Head of Growth

As the Head of Growth at Italic, your primary responsibilities will include developing sophisticated growth strategies that align with our premium positioning and driving profitable customer acquisition. You will also lead data-driven initiatives across various channels while maintaining our elevated brand voice and ensure the growth initiatives reflect our unique aesthetic.

To qualify for the Head of Growth position at Italic, candidates should have at least 5 years of growth marketing experience, preferably in premium or luxury direct-to-consumer (DTC) brands. A proven track record of scaling profitable customer acquisition programs and deep expertise in performance marketing are essential.

The Head of Growth at Italic plays a pivotal role in cross-functional collaboration. You'll partner with creative teams, product and merchandising departments, and finance teams to ensure that growth strategies align with new collection launches and maintain profitable unit economics.

Candidates for the Head of Growth role should possess advanced proficiency in analytics platforms like Google Analytics and Looker, as well as expert-level knowledge of paid media platforms, including Meta and Google. Familiarity with email marketing automation and CRM systems is also critical for success.

An ideal Head of Growth for Italic would have a refined aesthetic sensibility, outstanding analytical capabilities, and the ability to thrive in a fast-paced, metrics-driven environment. Exceptional communication skills and a natural drive for excellence are also essential attributes.

When answering this question, detail your previous roles in high-end markets, illustrating specific strategies you’ve implemented, their outcomes, and how you aligned them with the brand's luxury positioning.

Discuss important metrics like CAC, ROAS, and LTV, explaining how each influences decision-making. Use examples to showcase how you've previously optimized campaigns based on these metrics.

It’s essential to speak to your collaborative work with creative teams to develop unified messaging. Share past experiences where maintaining brand voice across various platforms was critical to success.

Highlight a campaign, discussing its strategic planning, execution across various channels, and how it contributed to customer acquisition and brand growth. Include specific quantifiable results.

Be ready to share a specific challenge from your past experience, explaining how you approached it and the innovative solutions you implemented to overcome it.

Discuss your comfort with analytics tools and your analytical process for drawing insights from complex datasets. Illustrate with examples of how you've turned analysis into actionable strategies.

Articulate the importance of collaboration across departments, mentioning how working with product, finance, and creative teams leads to cohesive strategies that benefit overall growth.

Share a real-life example where you keenly analyzed a campaign, what adjustments you made based on insights, and the positive impacts those changes yielded.

Express your approaches for staying informed about industry trends, whether it’s through research, networking, or attending conferences, and how you leverage this knowledge for strategic growth.

Connect your personal interests and professional aspirations in luxury branding, highlighting how they align with Italic's mission and how they motivate you to drive growth effectively.