Social Media Marketing Manager

As a Social Media Marketing Manager at Creative Fabrica, your primary responsibilities will include developing and executing a comprehensive social media strategy, overseeing all platforms such as Facebook and Instagram, and creating engaging content. You will also conduct market research, analyze performance metrics, and collaborate with internal teams to align on business objectives.

To qualify for the Social Media Marketing Manager role at Creative Fabrica, candidates should have at least 3 years of experience in social media roles, with a strong understanding of leading teams. A background in journalism, PR, or communications is preferred, along with knowledge of social media automation tools and performance analysis.

Creative Fabrica fosters an environment of innovation and professional growth. As a Social Media Marketing Manager, you'll have access to Learning & Development opportunities, company events, and a culture that encourages teamwork and creativity, allowing you to enhance your skills and advance your career.

In the role of Social Media Marketing Manager at Creative Fabrica, you will create a variety of content including brand graphics, video content, engaging copy, and social media posts tailored for each platform to engage our diverse audience and promote the Creative Fabrica brand effectively.

The work culture at Creative Fabrica is dynamic and inclusive. As a Social Media Marketing Manager, you will be part of a young, passionate team that values collaboration and creativity. The company supports work-life balance through flexible workdays and provides an engaging and creative environment where all ideas are valued.

To create an effective social media strategy, I start by identifying the goals and target audience. I conduct thorough market research and analyze competitors to understand trends, then I develop a content calendar that balances promotions with engaging, entertaining content. It's crucial to track metrics and adjust strategies based on performance.

To boost social media engagement, I focus on creating relatable and shareable content while utilizing interactive elements like polls and live Q&As. I also believe in the power of community engagement through responding to comments and collaborating with influencers, which helps build a loyal audience.

Certainly! In my previous role, I launched a campaign that featured user-generated content around a specific theme. This not only increased engagement by 150% but also fostered a sense of community among followers as they shared their creations. The campaign increased brand awareness significantly.

I measure success through key performance indicators (KPIs) like reach, engagement rate, and conversion metrics. Tools like Google Analytics and social media insights help me track these metrics effectively, allowing me to analyze performance and adjust strategies for future campaigns.

I have extensive experience collaborating with cross-functional teams, including marketing, product, and data analytics. I believe in the importance of aligning social media efforts with overall marketing objectives and regularly sharing insights with the team to ensure we are all moving in the same direction.

I am proficient in several social media analytics tools such as Hootsuite, Sprout Social, and Google Analytics. These tools help me evaluate performance data, track trends, and derive actionable insights to optimize future social media strategies.

A strong brand presence on social media combines consistency in tone and visual identity with authentic engagement. It's about knowing your audience, providing valuable content that resonates with them, and maintaining an active dialogue that fosters community and loyalty.

I stay updated by following industry thought leaders, subscribing to marketing newsletters, and attending webinars and conferences. Networking with peers also allows me to exchange insights and strategies that keep my approach fresh and innovative.

When faced with negative comments, I prioritize responding promptly and empathetically. I analyze the feedback, seek to resolve the issue, and take the conversation offline if necessary. Maintaining transparency and demonstrating that the brand values its customers’ opinions is essential in these moments.

I foster an environment of creativity by encouraging brainstorming sessions and providing space for team members to explore new ideas. Recognizing and celebrating innovative approaches also motivates the team to think outside the box while collaborating closely on projects.