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Marketing and Communications Associate

MARKETING & COMMUNICATIONS ASSOCIATE

 

Founded in 2023, Crete Professionals Alliance (Crete PA) delivers big four firepower to local American firms. Our rapid growth has made us a magnet for leading firms nationwide, eager to join our revolution in accounting. We empower small to mid-market firms with PE-backed capital, strategic technology partnerships, and innovative workforce solutions—including national recruiting and offshore support—while preserving a personal, local touch. With a presence in over half the US, 17 regional offices, 900 dedicated professionals, and offshore operations in Asia, we're the fastest-growing accounting firm in the nation and well on our way to the top 20. At Crete PA, our culture and relationships are the cornerstone of our success, and we’re always looking for talented, ambitious people to join our team. Do you have what it takes to keep up?

 

Our partner firm, Abacus! is hiring!

Objective:

You’re the glue that keeps our communication, events, and programs connected and cohesive. From crafting messages to supporting events, you’ll make sure the Abacus Experience shines through in everything we do. Whether it’s helping employees understand key updates, ensuring our brand stays strong, or making firm-wide programs easy and accessible, you’ll play a vital role in reinforcing our culture. Your job? Keep communication clear, programs running smoothly, and events engaging—all while making it effortless for employees and clients to connect with our message.

 

Essential Functions:

1.      Keep Communication Clear & Engaging – Assist in crafting and delivering internal and external communication, including newsletters, announcements, emails, blogs, and firm updates.

2.      Lead Firm Programs to Excellence – Oversee day-to-day program coordination, ensuring that firm-wide initiatives are aligned, accessible, and easy to navigate for employees and clients.

3.      Bring Events to Life – Provide logistical and communication support for firm-wide events, ensuring seamless execution and a top-tier experience for attendees.

4.      Create Content That Connects – Write and design visuals, presentations, and marketing materials that reinforce our brand, culture, and the Abacus Experience.

5.      Ensure Cohesion Across All Channels – Work to align firm messaging, events, and programs with our culture, ensuring clarity and cohesion.

6.      Be the Connector Between Teams – Collaborate across departments to gather information, share updates, and ensure smooth communication between employees, leadership, and clients.

7.      Manage Social & Digital Engagement – Assist with social media content, scheduling, and engagement to keep employees and clients informed and involved.

8.      Advance Reputation & Branding Efforts – Support award nominations, press releases, Google Business profiles, and external communications to promote the firm’s brand and success stories.

9.      Stay Organized & On Track – Maintain calendars, timelines, and planning tools to ensure events, programs, and communications are executed on time.

10.  Measure & Improve – Track engagement, gather feedback, and identify ways to make communication, events, and programs even better.

11.  Support Special Projects – Assist with rebranding initiatives, visual storytelling, and digital engagement projects that reinforce the Abacus brand.

12.  Support Branding & Asset Management – Help keep brand assets organized and accessible while ensuring consistency across platforms.

 

Competencies:

1.      Engaging Communication Skills – Knows how to write, design, and deliver messages that connect with employees and clients.

2.      Organized & Detail-Oriented – Can juggle multiple projects, deadlines, and priorities without missing a beat.

3.      Brand & Culture Champion – Ensures every communication, event, and program reinforces the Abacus Experience and company values.

4.      Social Media & Digital Fluency – Comfortable with managing content and engagement across multiple platforms.

5.      Collaborative & Proactive – Works across departments to ensure alignment and engagement in messaging and events.

6.      Quick Thinker & Problem Solver – Can adapt and adjust when things shift, finding creative solutions to keep things running smoothly.

7.      Continuous Learner – Open to new ideas, tools, and approaches to improve communication, engagement, and program effectiveness.

Supervisory Responsibility

This position does not have direct reports. Reports to the Communication & Events Manager.

 

Position Expectations & Work Environment

Full-time, salaried exempt position with flexibility in work schedule, but on-site presence is required for major events and initiatives. Some extended hours may be required for event execution and communication deadlines.

Location & Travel

Based in Springfield, MO, serving employees across multiple office locations and remote teams. Occasional travel for firm events and meetings.

 

Required Education & Experience

1.      Minimum Bachelor’s degree in Communication, Marketing, Event Management, or a related field.

2.      Certifications:  Accredited Business Communicator (ABC), Communication Management Professional (CMP), Professional Certified Marketer (PCM), Certified Meeting Professional (CMP) a plus. 

3.      1-3 years of experience in corporate communication, events, branding, or employee engagement.

4.      Proven ability to create engaging content, support firm programs, and assist in event planning.

5.      Strong writing, editing, and organizational skills, with an ability to align messaging with the firm’s brand and culture.

6.      Proficiency in design applications (Adobe InDesign, Adobe Acrobat, Canva), video editing software (Adobe Premiere Pro/After Effects, CapCut), email marketing systems (MailChimp), and website management (WordPress) preferred.

 

Physical Demands

Regular communication across all levels of the firm (verbal, written, virtual). The physical demands described are representative of those necessary for an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. Specific vision abilities required by this job include close vision and ability to adjust focus. Occasional lifting, event setup, and travel required.  Reasonable accommodation will be made for individuals with disabilities to ensure full participation in all job functions.

 

This job description does not list all the duties of the job. You may be asked to perform other assignments and duties. You will be evaluated in part based on your performance of the tasks listed in this job description.

The mission and values of our firm set the cultural foundation of the firm. All employees are required to agree with our mission and values and make them a priority during their employment. Our values are Integrity, Client Service Orientation, People Focus, Positive Attitude, and Ownership. Our mission is to create long-lasting relationships with our clients and employees by providing services through mutually profitable partnering alliances and by attracting and retaining the best employees who share our commitment to excellence and our dedication to professionalism. Above all, to glorify God in everything we do.

Abacus!, one of the fastest growing firms in the regional area, is wholly dedicated to helping our clients achieve their financial objectives while also allowing our employees to reach their greatest potential. Our team of Abacus Professionals provide a distinctive level of service in tax, audit, accounting, and business consulting. Our passion for our clients and employees is the driving force behind all our work and the reason we are recognized as an entrepreneurial leader.

Your Abacus Experience: You’ll find that things are distinctively different here at Abacus, and we’re proud of it.  We center on one key component: people.  We foster an environment of growth, trust, and confidence and you’ll see it in daily interactions, hear it regular conversations, and live it as part of our Abacus Culture. 

Our Award-Winning Firm: We’re proud to be recognized by local, regional, and national organizations for our distinctive culture, great work environment, and our focus on ethics, quality and economic impact. Abacus’ distinctions include:

  1. Inside Public Accounting’s Top 300 Firm in the U.S. #280 – 2024

  2. An Inside Public Accounting’s Fastest Growing Firm in the U.S. - 2024

  3. Accounting Today’s No. 16 Fastest-Growing Firm in the U.S. – 2024

  4. An Accounting Today’s Top Regional Leader in the Midwest – 2023, 2024

  5. Inside Public Accounting’s Best of the Best Firms – 2023

  6. A Biz 417’s Best Place to Work – 2021, 2022, 2023, 2024

  7. An Accounting Today’s Top 100 Best Firms to Work For – 2009, 2010, 2020

  8. 2021 Better Business Bureau Torch Award Recipient – highlighting ethics and quality

  9. Finalist for Springfield Business Journal’s Economic Impact Awards – 2021, 2023

 

For more information, please go to: AbacusPro.com

 

We are excited to invite talented individuals to join our dynamic team!

 

In addition to a rewarding career, we provide a robust benefits package, including: 

  • Health, Dental, and Vision Insurance (with options for fully paid employee only coverage for health and dental) 

  • Company-Paid Life and Long-Term Disability Insurance 

  • Ancillary Benefits such as supplemental life insurance and short-term disability options 

  • Classic Safe Harbor 401(k) Plan with employer contributions 

  • Opportunities for professional growth, learning, and development including access to Becker and LinkedIn Learning 

 

We are committed to fostering a supportive and inclusive workplace where every team member can thrive. Apply today to be part of a company that values its people and their contributions! 

 

Crete Professionals Alliance is an equal opportunity employer, considering all applicants for employment regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, sexual orientation, genetic information, or any other characteristic protected by state of federal law. 

 

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What You Should Know About Marketing and Communications Associate, Crete Professionals Alliance

Are you ready to jump into a dynamic role as a Marketing and Communications Associate with Crete Professionals Alliance's partner, Abacus? Based in Springfield, this vibrant position is all about connecting dots. You'll be the heart and soul of our communications, events, and programs, ensuring that the Abacus Experience resonates throughout everything we do. Your role is vital—crafting engaging newsletters, coordinating firm-wide initiatives, and bringing events to life. We believe communication should be clear and engaging, and you’ll make sure of that! If you have a knack for creating captivating content, managing social media engagement, and ensuring our branding stays strong, we want you on our team! Plus, you’ll collaborate with talented professionals across departments, so no day will be the same—the energy is infectious! With the need for an organized, detail-oriented individual who thrives in a fast-paced environment, your skills in communication, design, and event planning will shine here. Join us at Abacus, where your contributions will not go unnoticed, and help us continue to write our success story with integrity and excellence. If you’re passionate about creating lasting relationships and excited about a career in marketing and communications, then this is the place for you!

Frequently Asked Questions (FAQs) for Marketing and Communications Associate Role at Crete Professionals Alliance
What responsibilities does the Marketing and Communications Associate at Crete Professionals Alliance have?

As a Marketing and Communications Associate at Crete Professionals Alliance's partner, Abacus, you will oversee several key responsibilities. You’ll be crafting and delivering internal and external communications, leading day-to-day program coordination, and providing logistical support for events. Your role is crucial for ensuring that all messaging aligns with the brand and culture while also engaging employees and clients effectively.

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What qualifications are required for the Marketing and Communications Associate position at Crete Professionals Alliance?

To qualify for the Marketing and Communications Associate role at Crete Professionals Alliance, you should hold at least a Bachelor’s degree in Communication, Marketing, or Event Management. Additionally, having certifications like the Accredited Business Communicator or relevant experience in corporate communication can give you an edge. Strong writing, organizational skills, and proficiency in design and communication tools are also essential.

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How does the Marketing and Communications Associate contribute to the culture at Crete Professionals Alliance?

The Marketing and Communications Associate plays a vital role in fostering the culture at Crete Professionals Alliance by ensuring that every piece of communication reinforces the firm’s values, engages staff, and promotes an inclusive environment. You’ll also facilitate programs and events that enhance employee engagement, making certain the Abacus Experience shines through in everything we do.

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What kind of experience should candidates have for the Marketing and Communications Associate role at Abacus?

Candidates for the Marketing and Communications Associate position at Abacus should possess 1-3 years of experience in corporate communication, events, branding, or employee engagement. Proven ability to create engaging content, support firm programs, and assist in event planning while maintaining strong organizational skills will be critical for this role.

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What tools and software will the Marketing and Communications Associate use at Crete Professionals Alliance?

As a Marketing and Communications Associate at Crete Professionals Alliance, you’ll work with various design applications such as Adobe InDesign and Canva, video editing software like Adobe Premiere Pro, and email marketing systems like MailChimp. Familiarity with website management platforms, particularly WordPress, is also beneficial to effectively carry out your responsibilities.

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Common Interview Questions for Marketing and Communications Associate
How do you prioritize tasks as a Marketing and Communications Associate?

In the Marketing and Communications Associate role, prioritization is key to staying organized. I typically start by assessing deadlines and the impact of each task on team goals. I maintain a detailed calendar and to-do list, allowing me to focus on high-priority projects while being flexible to adjust as new tasks arise.

Join Rise to see the full answer
Can you describe a successful event you organized in a previous role?

In my last position, I organized a company-wide wellness event. I managed everything from logistics to communication. By collaborating with departments, I ensured high participation by promoting the event internally and aligning it with our company culture, resulting in improved employee engagement and satisfaction.

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What strategies do you use to create engaging content?

Creating engaging content involves understanding the audience and the message we want to convey. I often conduct audience analysis and leverage feedback loops to assess what resonates. I incorporate storytelling, visuals, and clear calls to action, ensuring every piece of content upholds our brand’s voice and culture.

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How do you measure the success of your marketing communications?

Success can be measured through various metrics, including engagement rates, feedback from employees on communication efforts, and tracking attendance at events. I also believe in setting clear KPIs ahead of campaigns to evaluate the effectiveness and continuously improve our strategies.

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What tools do you find most helpful in marketing communications?

In my experience, tools like Canva for design, MailChimp for email campaigns, and social media management tools like Hootsuite have been invaluable. They streamline content creation, distribution, and analytics, allowing me to focus more on strategy and less on logistics.

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Describe how you handle a situation where there’s miscommunication among team members.

When miscommunication occurs, I prioritize open conversations to clarify misunderstandings. I ensure that all parties involved share their perspectives, then work collaboratively to find a solution that reinstates clarity. It’s often beneficial to document protocols going forward to prevent recurrence.

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How do you ensure that your team is aligned with the brand message?

I ensure alignment with our brand message through regular meetings, shared messaging guidelines, and open lines of communication. I encourage team feedback to continually refine our approach, making sure every piece of content and communication reflects our core values and brand identity.

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What role do you think social media plays in marketing today?

Social media is crucial for fostering direct interactions between brands and their audiences. It provides a platform for real-time engagement and allows companies to humanize their brand. I see it as an opportunity to promote our initiatives, thus driving deeper connections with both employees and clients.

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How would you handle tight deadlines and pressure in this role?

Handling tight deadlines starts with effective time management and communication. When faced with pressure, I prioritize tasks, set realistic goals, and communicate with my team to ensure we stay aligned. I find that maintaining a calm, proactive approach often leads to better outcomes even under pressure.

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What does 'The Abacus Experience' mean to you?

To me, 'The Abacus Experience' embodies a culture of trust, collaboration, and engagement. It’s about creating an environment where employees feel valued and clients receive exceptional service. As a Marketing and Communications Associate, my role will be to amplify this experience through coherent messaging and impactful events.

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