Specialist, Digital Marketing Job at Crowley in Jacksonville

As the Specialist in Digital Marketing at Crowley, your primary responsibilities will include planning and executing digital marketing strategies to boost visitor engagement and sales. You'll design and manage our social media channels, oversee search engine marketing initiatives, measure and report on campaign performances, and collaborate closely with teams to develop effective landing pages aimed at optimizing user experience.

To succeed as a Specialist in Digital Marketing at Crowley, you will need a Bachelor’s degree in marketing, advertising, communications, or a related field. Alternatively, significant experience in these areas can substitute for formal education, so if you have a strong portfolio of work, be sure to highlight that!

Candidates applying for the Specialist in Digital Marketing at Crowley should possess 3 to 5 years of experience in online media or digital marketing, along with proficiency in tools like Google Adwords, Facebook Ads Manager, and Google Analytics. Demonstrated experience in analyzing campaign performance and optimizing strategies is essential for this role.

Crowley values candidates who demonstrate effective communication, strong organizational skills, and the ability to work independently while managing multiple assignments. The Specialist in Digital Marketing should also show proficiency in customer service and possess the ability to analyze market trends to propose meaningful insights.

For the Specialist in Digital Marketing role at Crowley, familiarity with Microsoft Office products, especially Excel, is crucial. Additionally, advanced skills in SEO, HubSpot, Salesforce, and other digital marketing tools will be integral to successfully carrying out your responsibilities and contributing to the team.

When answering this question, focus on specific campaigns or strategies you’ve implemented. Discuss your understanding of different platforms, your approach to content creation, audience engagement, and any metrics you achieved, showing how your efforts positively impacted the brand.

Tailor your response by naming the tools you're familiar with, such as Google Analytics or HubSpot. Provide examples of how you've used these tools to analyze data, optimize campaigns, and improve user experiences, demonstrating your hands-on expertise.

In your response, emphasize the importance of establishing clear KPIs prior to launch. Talk about your approach to tracking metrics, reporting ROI, and making data-driven adjustments during a campaign to enhance performance.

Discuss strategies like leveraging social media, content marketing, and SEO, while illustrating how successful campaigns can elevate brand visibility. Provide examples from your past experience to strengthen your answer.

Mention ways you keep current on industry trends, such as following thought leaders, participating in webinars, and using digital marketing resources like blogs or newsletters. This showcases your commitment to continuous learning.

Use the STAR method (Situation, Task, Action, and Result) to narrate an experience where you identified issues, implemented changes, and achieved measurable improvements. This allows you to provide a structured and impactful reply.

Discuss your understanding of A/B testing principles, describing how you’ve utilized them in campaigns to determine effective content, design, or audience targeting. Provide insights on the outcomes of your testing to showcase how it led to better engagement.

Illustrate your organizational skills by talking about prioritization techniques such as using project management tools, setting deadlines, and assessing project impact. This demonstrates your ability to handle responsibilities efficiently.

Explain the significance of customer feedback by discussing how you’ve used it to inform campaign adjustments, product innovations, or overall marketing strategies. This shows your understanding of the customer-centric approach.

In your answer, articulate your admiration for Crowley’s mission and values, discussing how they align with your passion for sustainability and innovation in the marketing field. Express what excites you about contributing to the team.