Vice President, Strategic Planning

Vice President, Strategic Planning

Current Global is an award-winning global communications agency that puts humanity at the heart of everything we do, from our internal culture to the way we help clients understand that people want to connect with companies and brands as real and human as they are.

A member of the Interpublic Group of Companies (NYSE: IPG) and The Weber Shandwick Collective, our footprint spans Asia, Europe, MENAT, North and South America with strength and depth across corporate, consumer, health, and technology communications. Our dynamic team of public relations, marketing, and integrated media experts works with some of the world’s most iconic companies and brands to develop highly strategic and creative campaigns, collaborating across four talent communities: Client Experience, Insights, Creative, and Integrated Media.    

The best ideas come from a diverse mix of minds, backgrounds, and experiences, which is why we believe that diversity, equity, and inclusion are mission critical to building strong teams, cultivating great leaders, and creating an agency where everyone can do their best work. At Current Global, difference is valued, equality is a mandate, and inclusiveness is a reflex, not an initiative. A Fast Company World Changing Idea, Accessible by Design is our commitment that all communication we create will meet the highest accessibility standards to reach people with sight, hearing, and cognitive disabilities.     

POSITION PROFILE.

Our agency thrives on creativity, data-driven insights, and a deep understanding of human behavior. Our pursuit of culture fuels our strategic approach, sparking inclusive and imaginative work that delivers business impact. The Vice President, Strategic Planning role is an exciting opportunity for an experienced strategic leader to guide and deliver actionable insights and strategic expertise across our diverse practice areas and world-class clients.

Our ideal candidate will see business problems from the eyes of real people, using data, observation, cultural perspective and experience to create strategies that will benefit a client’s brand and business by connecting with audiences and delivering measurable value. This person will be a culture maven, passionate about the way people experience the world and the trends that are shaping conversation and coverage. With an emphasis on developing compelling insights, this person will be an active counselor across client teams and a major contributor to new business opportunities. Experience building brand and creative strategies that deliver ideas across channels, tactics, and content, and possessing the ability to guide measurement that is aligned with strategy is a must.

PRIMARY RESPONSIBILITIES.

• Deliver effective and inspiring strategic output including briefs, strategic narratives and POVs.
• Help foster a culture of insight and innovation, ensuring the practice is embedded into our client delivery and that the broader agency is educated on brand and communication strategy fundamentals.
• Collaborate with Client Experience leads to serve as a trusted client counselor and advisor, providing consistent thought leadership.
• Partner with the Creative talent community to translate strategic briefs into compelling creative ideas.
• Collaborate with the Integrated Media community to ensure seamless integration of strategic plans across various communications channels, tactics, and content types.
• Support in new business development process by guiding pitch strategies, delivering impactful presentations, and demonstrating the agency’s strategic capabilities.
• Champion and enhance the methods by which teams uncover insights and measure results, consistently challenging the status quo and inspiring teams to explore new approaches to problem-solving.
• Serve as an opinion leader by sharing best practices, case studies and thought leadership.
• Potential to represent the agency at industry events.

QUALIFICATIONS.

• 10+ years of experience in strategic planning, brand development, and/or communication strategy, preferably within a public relations agency or related industry.
• Knowledgeable about the PR industry, including earned media, social media, and influencer engagement.
• Exceptional ability to translate complex data and consumer insights into actionable strategies that unlock creative ideas designed to earn attention and connect with target audiences.
• Adept at challenging conventional thought and providing a neutral, objective point of view to drive effective decision-making.
• Persuasive presenter and speaker, able to tell a story based on data and hypothesis.
• Strong leadership skills; experience building, managing, and mentoring a team.
• Entrepreneurial and resourceful self-starter passionate about selling work and winning new business.
• Collaborative and calm work style while juggling multiple priorities and deadlines.
• Detailed-oriented with a commitment to improving processes and outcomes.
• Existing network and relationships within the marketing and public relations industry is highly desirable.

ADDITIONAL INFORMATION.

Current Global is proud to be an Equal Opportunity/Affirmative Action employer. We recruit qualified applications without regard to age, race, color, religion, ethnic or national origin, protected veteran status, physical or mental disability, gender or gender identity, sexual orientation, marital status, or citizenship status.

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