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Influencer Marketing Manager - APAC

About Us:

 

We are The Beauty Tech Group (TBTG), a global leader in beauty technology, dedicated to revolutionising the way consumers experience beauty and skincare. Our portfolio includes some of the most innovative brands in beauty tech, delivering cutting-edge devices that empower individuals to achieve professional-level results at home. As pioneers in the beauty technology space, we are home to multiple brands, including Tria and ZIIP, two industry-leading names that have redefined beauty device innovation.

 

As we continue to disrupt the beauty market with innovations, category expansion and expert service, we are building a team to drive our growth over the coming years from our Headquarters in Cheshire, England.

 

About the Team:

 

The influencer marketing team is the growth engine of CurrentBody and works at the intersection of influencer marketing and partnerships. The team is responsible for discovering and managing talent of all sizes and across all platforms to drive traffic, awareness and sales through campaign activations.

 

About the Role:

 We are seeking an Influencer Marketing Manager who is passionate about beauty tech and is results-oriented to support our APAC territories. In this role, you will be responsible for developing and executing a data-driven influencer marketing strategy that enhances brand visibility, engagement, and sales across multiple channels. We’re looking for a candidate with proven experience working towards specific KPIs, including campaign performance metrics, influencer engagement rates and revenue growth.

 

• Formulate and implement a high-impact influencer marketing strategy across multiple territories that aligns with The Beauty Tech Group’s focus on driving brand awareness and sales growth.

• Lead end-to-end influencer campaigns, ensuring all activities are aligned with business objectives and driving measurable results.

• Define KPIs and targets for each campaign, regularly monitoring performance.

• Analyse campaign performance data including engagement rates, conversion rates, and overall ROI to derive actionable insights.

• Establish and maintain strong relationships with key influencers and content creators to drive collaboration and ensure brand alignment.

• Manage influencer budgets effectively, negotiating contracts to maximise ROI while ensuring impactful campaign execution.

• Stay updated on industry trends, competitor activities, and emerging platforms to refine influencer marketing strategies.

• Plan and execute influencer events, product launches, ensuring each event is designed to achieve specific business targets and drive engagement.

 

Candidate Requirements:

• Strong background in influencer marketing across APAC territories, with a proven track record of managing and scaling successful campaigns within the beauty, wellness, or tech industries.

• Languages skills  in Japanese and Korean preferred, both written and verbal. Any other languages are an advantage.

• Experience in overseeing campaign budgets, ensuring cost-effectiveness, and maximising impact.

• Demonstrated success in developing and executing influencer strategies that drive brand awareness, engagement, and sales.

• Experience in managing team members, with a focus on fostering a high-performance culture.

• Strong analytical skills with experience in tracking and reporting campaign performance metrics.

• Innovative thinker with the ability to develop creative and effective campaign strategies.

• Excellent communication skills, capable of crafting compelling pitches and building strong influencer relationships.

• Strong project management abilities, with a track record of managing multiple campaigns and deadlines.

 

Some of our Benefits:

 

Competitive Salary

Staff Discount

Supported Studies

EAP Scheme

4 days in office, every Wednesday from home

On-site subsidised gym

Free Parking

Regular Social Events

Cycle to work scheme

Subsidised travel from Manchester

 

What happens next?

 

Our talent acquisition team will be in touch if you’re successful so keep an eye on your emails. We’ll arrange a short call to learn more about you, as well as answer any questions you have. If it feels like we’re a good match, we’ll share you CV with the hiring manager to review. Our interview process is tailored to each role but typically you can expect a two-stage interview process;

 

1st stage – An informal 30-minute video call with the hiring team to discuss your skills and relevant experience. This is a great opportunity to find out more about the role and to ask any questions you may have.

2nd Stage – A one-hour interview where you can expect competency questions. In most cases this is held in person.

 

As an inclusive employer please do let us know if you require any reasonable adjustments.

 

Equal Opportunities

At CurrentBody, we are committed to creating a diverse and inclusive environment, where all our employees have equal access to opportunities. We strongly encourage applications from all backgrounds, which will be considered regardless of race, colour, religion or belief, gender expression, sexual orientation, national origin, pregnancy and maternity, disability, or age.

Average salary estimate

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What You Should Know About Influencer Marketing Manager - APAC, CurrentBody

At The Beauty Tech Group, we're excited to introduce the role of Influencer Marketing Manager - APAC! If you have a passion for beauty tech and a knack for driving impactful campaigns, then this is your chance to shine! Our team thrives on collaboration and creativity, managing a myriad of influencer partnerships that help elevate our innovative beauty brands, including Tria and ZIIP. In this role, you’ll be tasked with crafting a dynamic influencer marketing strategy tailored for the diverse APAC markets. You will lead end-to-end campaigns, driving measurable results by setting clear KPIs and analyzing performance data to refine strategies. Your excellent relationship management skills will shine as you connect with influencers and content creators to foster collaboration that aligns with our brand. With a focus on enhancing brand visibility, engagement, and sales, you'll also oversee budgets to maximize our ROI. If you're someone who thrives on being an analytical thinker with a creative twist, and you possess a strong background in influencer marketing within the beauty or tech sectors, we’d love to have you on board. Join us at this exciting moment, and let’s revolutionize the beauty experience together!

Frequently Asked Questions (FAQs) for Influencer Marketing Manager - APAC Role at CurrentBody
What are the responsibilities of the Influencer Marketing Manager at The Beauty Tech Group?

As the Influencer Marketing Manager at The Beauty Tech Group, you'll be responsible for developing and executing a robust influencer marketing strategy that aligns with our business goals. This includes managing end-to-end influencer campaigns, defining KPIs, monitoring campaign performance, and maintaining relationships with key influencers. Your role is crucial in driving brand awareness and sales growth across APAC territories.

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What qualifications are required for the Influencer Marketing Manager position at The Beauty Tech Group?

Candidates for the Influencer Marketing Manager position at The Beauty Tech Group should have a strong background in influencer marketing, particularly in the beauty or tech industries. Experience in managing successful campaigns, budget oversight, and team management is essential. Additionally, proficiency in languages such as Japanese and Korean is preferred, along with strong analytical and communication skills.

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How does the Influencer Marketing team contribute to The Beauty Tech Group's growth?

The Influencer Marketing team at The Beauty Tech Group plays a pivotal role in driving traffic, awareness, and sales through strategic partnerships with influencers. By identifying and managing talent across various platforms, the team leverages influencer collaborations to enhance brand visibility and engagement, directly contributing to overall growth and innovation in the beauty tech market.

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What is the work culture like at The Beauty Tech Group?

At The Beauty Tech Group, the work culture is collaborative, innovative, and inclusive. We value diverse perspectives and are committed to fostering a high-performance environment. Our teams celebrate creativity and support continuous learning, ensuring that every employee, including the Influencer Marketing Manager, can thrive and make impactful contributions.

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What benefits can I expect as an Influencer Marketing Manager at The Beauty Tech Group?

As an Influencer Marketing Manager at The Beauty Tech Group, you'll enjoy a wide range of benefits including a competitive salary, staff discounts, an Employee Assistance Program, a four-day work week with Wednesdays remote, and on-site amenities like a subsidized gym and free parking. Regular social events and a cycle-to-work scheme further enhance your experience as part of our innovative team.

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Common Interview Questions for Influencer Marketing Manager - APAC
Can you describe your experience with influencer marketing campaigns?

When answering this question, provide specific examples of influencer campaigns you have managed, including your role, strategy, and performance outcomes. Focus on how your actions led to increased brand visibility and engagement.

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How do you measure the success of influencer marketing campaigns?

Discuss the key performance indicators (KPIs) you typically track, such as engagement rates, conversion rates, and ROI. Mention any tools or methods you use for data analysis to refine future campaigns.

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How do you select the right influencers to partner with?

Talk about your criteria for selecting influencers, including audience fit, engagement metrics, and brand alignment. Emphasize the importance of fostering long-term relationships over transactional partnerships.

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What strategies do you use to stay updated on influencer marketing trends?

Mention your sources for industry news, such as blogs, webinars, and networking events. Highlight how being informed about trends helps you adapt and innovate your marketing strategies.

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Can you give an example of a successful influencer campaign you ran?

Provide a detailed account of a past campaign, outlining the goals, execution, and results. Demonstrate how your strategic decisions contributed to the campaign's success.

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How do you handle challenging situations with influencers?

Share techniques for effective communication and conflict resolution. Discuss how you maintain professionalism while still seeking to achieve the best outcomes for both parties.

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What tools do you use for managing influencer relationships?

Talk about the software or tools you utilize to organize relationships and track campaign progress. Highlight how these tools enhance communication and efficiency.

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How do you approach budgeting for influencer marketing campaigns?

Explain your process for budget planning, including how you analyze costs versus potential returns. Discuss any strategies you have for securing the best rates while maximizing impact.

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What role does creativity play in influencer marketing?

Discuss the importance of innovative ideas and storytelling in engaging audiences. Provide examples of how you incorporate creativity into campaign strategies to stand out.

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How would you adapt your strategy for different APAC markets?

Talk about your awareness of cultural differences and preferences in the APAC region. Provide insights on how you tailor messaging and selection of influencers to resonate with diverse audiences.

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CURRENTBODY is the first company to recognise one of the fastest growing trends in the world of beauty. With modern innovation allowing manufacturers to create devices that mimic the on-site devices used by professionals in salons, spas, and clini...

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Full-time, hybrid
DATE POSTED
March 12, 2025

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