Customer Marketing Manager

Scoular is an employee-owned $9B agribusiness leading the way since 1892. We buy, sell, store, handle and process grain and ingredients by leveraging our global networks and expertise in international trade and transportation. Employing more 1,400 people in over 100 offices and facilities in North America and Asia, we provide safe, innovative and reliable solutions to farmers, grain processors, renewable energy producers, and manufacturers of food, animal feed, aquafeed and pet food. Our deep involvement in the global agricultural supply chain gives us the ability to quickly assess market needs and identify opportunities for growth and innovation.

Position Overview:
The Customer Marketing Manager serves as the primary marketing resource for internal business unit customers of Scoular’s operating divisions. Primary responsibility is to partner with business unit customers in the development, implementation, execution and measurement of marketing campaigns for key market segments, primarily, but not exclusively B2B customers (e.g. ads, brochures, direct mail, letters, videos, presentations, promotional items, events). This role supports the marketing needs of all three operating divisions, North American Grains and Oilseeds, Specialty Food & Feed, and International Products.

Job Responsibilities:
Strategic marketing plan development – lead business partners through the process of defining positioning, targeting and messaging for marketing efforts
Marketing execution – partner with business leads to support in-market needs through the development of programs, collateral and advertising
Trade show support – partner with business leads to elevate Scoular’s brand presence and activity at industry shows and events
Brand / Product development – partner with business leads to develop new brand identities, guidelines and approaches for key Scoular initiatives
Manage agency relationship / projects – work closely with outside agencies on key Scoular initiatives
Lead development and execution of brand advertising plan
Partner with Senior Digital Analyst to develop digital campaign via social, paid SEO, and beyond

Requirements

Minimum:
Bachelor’s degree
Minimum of 5 years of experience in marketing or related area
Excellent communication skills (written and oral)
Proven ability to build collaborative partnerships across all audiences - strategic vendors, subject matter experts, and thought leaders
Experience in developing marketing plans and programs
Ability to ask questions, understand needs and propose viable solutions
Self-directed and detail-oriented with the ability to manage multiple projects and work under time constraints
Creative problem-solver
High agility and flexibility
Ability to collaborate with operations and functional partners, and work on cross-functional teams
Ability to manage multiple and time-sensitive projects
Demonstrated ability to develop and execute strategic plans, to provide clear direction, and to hold people accountable

Preferred:
Graduate degree in relevant specialty
B2B brand experience
Agricultural and/or commodities industry experience
International marketing experience
CRM marketing experience