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Customer Marketing Manager

Job Description :

Job Title Customer Marketing Manager Airlines & Cruise

Level 5

Function Customer Marketing, Global Travel

Location Miami

About Diageo Global Travel

Diageo Global Travel brings Diageo’s international portfolio of alcoholic and non-alcoholic brands to consumers in travel retail. Travel retail represents the unique shopping spaces and duty free options active in airports and dedicated duty free sites all over the world. Global Travel also serves the airline and cruise ship community for on board purchases and in bar experiences. The business brings best-in-class brand extensions and limited editions to travellers as well as in-airport experiences including luxury shop in shops and immersive pop-ups.

Global Travel is a brand building marketplace, with a consumer in a different mentality, captive, shopping with a different lens to the ordinary. A showcase opportunity enabling brands like Johnnie Walker to reach the No.1 whisky spot and our single malts to become the rare liquid gift or treat for shoppers in transit. Travel Retail is the home of gifting Gifts for self and others, for holiday moments, festive occasions and souvenirs with a sense of occasion and place.

We have recently redefined our ambition and strategy and are crafting a future for our business where we own the Total Beverage Alcohol category to become the most dynamic and fastest growing category in Global Travel, while accelerating Diageo to become the number one partner for our customers, through luxury brand building underpinned by our scale. We will do this by reaching more travellers, converting more of them to purchase both in store and online and thirdly increasing the value of their spend.

Working in Diageo Global Travel gives you a career experience like no other, touching all four corners of the world. We are a driven, agile, diverse and truly global team, based across 17 countries with our market HQ in London. People are a key enabler to deliver our strategy, and as part of investing behind our strategy we are expanding our team.

Key Outcomes

Encourage your customer/s with our forward-thinking brand plans & solutions to unlock brilliant execution of our campaigns at the point of purchase to enable Diageo win share and deliver our sales targets

Proactively lead customer marketing A&P and conduct M&E for key activities to ensure value maximisation for Diageo and our customers.

Optimally develop and review customer/s activation calendar to track execution and to provide visibility of the plan within your customer vs. the plan with the business

To project lead the implementation of all the key platforms & activations within your customer with choiceful tailoring of central brand plans where appropriate

Unlock deep connections with key customer contacts to ensure Diageo is seen as a #1 partner

Ensure everyday great execution in outlet.

Functional Capabilities

Excellent project management, analytical and core selling skills

High resilience & positive demeanor – able to build powerful relationships and work collaboratively within a cross-functional remote team

Problem solver & solution-based standout colleague who can deal with ambiguity & adapt quickly

High attention to detail

Consistent track record of using commercial, category and shopper insights to deliver market share winning performance.

Comfortable with working in fast paced environments.

Leadership Capabilities

Win through execution - Lead ambitious execution in a fast moving world;

High energy and ambition to achieve successful outcomes and high standards

Balances analysis and execution and adjusts thinking in the face of new information

Actively spots opportunities or issues and identifies which are urgent and need immediate attention

Generates a range of workable solutions, decides what should be done and takes action

Inspire through purpose

Reads their environment and understands how culture and context influences people's perspectives

Is actively aware of the impact they have on others and tunes in to the needs of individuals around them

Communicates in a compelling, persuasive and impactful way

Shape the Future

Sets context and empower people to experiment and unlock opportunities for growth

Accurately digests large amounts of information and breaks down complex problems thoroughly

Challenges themselves and others to tackle new or unfamiliar tasks and ways of working

Experienced Required

The ideal candidate will have Internal or external experience as Sales or Activation/ Customer Marketing Manager equivalent (+3 years)

An understanding of how the commercial organisation operates and how to drive its effectiveness.

Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.

Evidence of working comfortably in a highly ambiguous environment at pace, balancing multiple projects and business partners is a major plus.

Having experience working in the On Trade (and/or Cruise) is advantageous.

Worker Type :

Regular

Primary Location:

Miami Office

Additional Locations :

Job Posting Start Date :

2023-04-04

Salary Range:

Minimum Salary:

$95966.25

Maximum Salary:

$159943.75

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.