SEO Manager - Total Search

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand - with heart at its center - our purpose sends a personal message that how we deliver our services is just as important as what we deliver.Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.Position SummaryAbout the TeamThe CVS Total Search team is at the forefront of driving strategic search initiatives that boost traffic and sales across our Front Store, Rx, and Health Care Delivery businesses. Our success is rooted in cross-functional collaboration, data-driven decision-making, and a relentless commitment to continuous growth. Our team is focused on developing and implementing innovative search strategies that support business priorities, meet customer needs, and adapt to the evolving search landscape.Position OverviewThe Manager of Total Search - SEO will be responsible for day-to-day management, support, and participation within the Search Center of Excellence, building capabilities around activating a total search strategy to drive business results. Primary focus is on leveraging data and analytics to drive tangible retail results such as incremental visits and sales for CVS Health Care Delivery and/or ancillary lines of business.As an SEO Manager, you will support the execution of a comprehensive SEO strategy to drive organic traffic and improve search engine rankings for cvs.com. You will work closely with cross-functional teams including content, product and engineering, and paid search to align organic efforts with broader marketing goals. Your role will involve a blend of technical SEO, content strategy, and performance analysis to ensure our business objectives are met. This is a "hands on" position and the ideal candidate possesses strong research and analytical skills, a deep understanding of SEO best practices and how to implement them and the ability to adapt to evolving search algorithms.Job Responsibilities• Support the implementation of effective SEO strategies that align with business goals, focusing on increasing organic visibility and driving traffic growth• Conduct extensive keyword research to identify new opportunities and improve existing performance• Collaborate with product leads and content teams to create high-quality, human-first, and search-optimized content that addresses user intent and drives engagement at different stages of the customer journey• Optimize website elements such as meta tags, headers, content structure, and internal linking to improve ranking potential• Work with product and engineering teams on ensuring key technical factors meet best practices• Use available tools to monitor organic search performance and generate weekly reports including actionable insights for continuous improvement• Manage link building efforts and coordinate outreach campaigns to increase the authority and trustworthiness of the site• Partner with paid search and other marketing teams to leverage shared insights, coordinate keyword strategies, and enhance the overall total search approachRequired QualificationsThe ideal candidate will have:• 5+ years of SEO experience with a proven track record driving organic search growth• 3+ years of SEO content experience driving business results through content development• 3+ years of experience with SEO tools and hands-on expertise in Google Search Console, Bing Webmasters and Adobe Analytics• Must be able to work onsite 3 days a week (Tues, Wed, Thurs)Preferred Qualifications• Strong understanding of search engine algorithms, ranking factors, and best practices for on-page, off-page, and technical SEO• Familiarity with content management systems (CMS)• Strong data analysis skills with the ability to interpret complex data and provide actionable recommendations• Understanding of paid search strategies and experience working in tandem with paid search teams to drive Total Search performance• Familiarity with managing SEO for large-scale, multi-location businesses• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines• Excellent communications skills, with the ability to present findings and recommendations to both technical and non-technical stakeholders• Knowledge of HTML, CSS, and JavaScript a plus• Experience working in industries such as healthcare, insurance, or retailEducationBA/BS, Marketing, Business Administration, or related field, or equivalent work experiencePay RangeThe typical pay range for this role is:$66,330.00 - $159,120.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies.For more detailed information on available benefits, please visit Benefits | CVS HealthWe anticipate the application window for this opening will close on: 12/16/2024Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.