Job details

Paid Media Buyer

Our client is a top publishing company known for creating engaging content across platforms. They are looking for a skilled Paid Media Buyer with expertise in media buying and creative design to drive effective ad campaigns.

Location:

Fully Remote (Work from Home), 9 AM - 6 PM EST

Key Responsibilities:

Media Buying Management: Strategically oversee and optimize daily ad spending across multiple platforms, with a primary focus on Meta, ensuring maximum budget efficiency and campaign performance.
Campaign Strategy and Execution: Develop and implement robust digital advertising strategies tailored to achieve the company’s goals, enhance audience engagement, and drive traffic.
Creative Production: Quickly produce creatives for campaigns, demonstrating design skills using tools like Photoshop and basic video editing when necessary.
A/B Testing and Optimization: Conduct A/B testing for ad creatives and campaign variables, using data-driven insights to improve outcomes and maximize reach.
Audience Research and Targeting: Perform in-depth audience segmentation and analysis to ensure campaigns are effectively tailored, delivering maximum relevance and impact.
Data-Driven Insights and Reporting: Leverage analytics tools to monitor, assess, and optimize campaign performance, focusing on key metrics such as cost per click (CPC) and return on investment (ROI).

What Success Looks Like:

Optimal Ad Spend: Successfully manage ad budgets with precision, achieving lower CPC while maintaining or improving the quality of campaigns.
Enhanced Engagement: Demonstrated impact through strategic media buying and creative development, increasing the brand’s reach and audience acquisition.
Data-Driven Results: Consistent analysis and campaign adjustments that lead to significant performance gains and a strong return on marketing investments.

Required Skills and Qualifications:

Extensive Experience in Paid Media: Proven track record of managing large ad budgets, with a primary focus on Meta platforms, while also being familiar with TikTok and Twitter.
Media Buying as a Core Skill: Demonstrated expertise in media buying and campaign management, using insights to drive strategy.
Creative Design Skills: Ability to produce campaign creatives independently, with experience in tools such as Photoshop and basic video editing software.
Direct-to-Consumer Marketing: Experience in direct-to-consumer digital marketing is a plus.
Analytical and Data-Driven Decision-Making: Proficiency in leveraging analytics tools for campaign optimization and reporting.
Educational Background: A degree in Marketing, Business, or a related field is advantageous but not mandatory.

Preferred Qualifications:

Strong creative vision alongside media buying acumen.
Proficiency in rapidly developing campaign-specific creatives.

This role offers an exciting opportunity to join a dynamic publishing company where you can blend strategic media buying expertise with creative flair to drive impactful advertising campaigns. If you are a results-oriented professional with a passion for media buying and the creativity to enhance campaign engagement, we invite you to apply.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form
Record a video showcasing your skill sets

Average salary estimate

$70000 / YEARLY (est.)

min

max

$60000K

$80000K

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What You Should Know About Paid Media Buyer, ProjectGrowth

Are you a creative mastermind with a knack for numbers? Our client, a leading publishing company, is on the hunt for a talented Paid Media Buyer to join their dynamic team in a fully remote position based in Cairo. You'll have the chance to work from the comfort of your home while driving impactful advertising campaigns that capture the audience's attention. As a Paid Media Buyer, you'll be responsible for managing and optimizing daily ad spend across a variety of platforms, focusing on Meta, and implementing robust digital advertising strategies to achieve impressive results. If you have the ability to create eye-catching campaign creatives using tools like Photoshop and have experience with A/B testing and data analysis, this might just be the perfect role for you! What’s even more exciting is the opportunity to analyze audience segments to tailor your campaigns, ensuring maximum impact and relevancy. Your success will be measured by how effectively you manage ad budgets, increase engagement, and leverage analytics tools for insightful reporting. If you have significant experience in media buying, especially on platforms like Meta, TikTok, and Twitter, along with a creative spark and analytical mindset, we want to hear from you. Join a company that values your expertise and encourages you to innovate. Ready to dive in? We invite you to apply now and showcase your skills with a compelling video during the application process to take the first step towards an exhilarating career with us!

Frequently Asked Questions (FAQs) for Paid Media Buyer Role at ProjectGrowth

What does a Paid Media Buyer do at a publishing company?

A Paid Media Buyer at a publishing company is responsible for managing and optimizing advertising campaigns across various platforms, with a strong focus on efficiency and engagement. This role involves strategizing ad spending, developing campaigns, creating engaging content, conducting A/B testing, and analyzing audience segments to maximize reach and return on investment.