Especialista Senior for influence Marketing

As the Especialista Sénior en Influence Marketing at Edelman, your primary responsibility will involve developing and executing innovative digital strategies to build brand advocates. This will include staying abreast of cultural movements and influencers, collaborating with clients and creatives, and reporting on the impact of influencer campaigns across various digital platforms.

Candidates for the Especialista Sénior en Influence Marketing role at Edelman should have a degree in Communication, Advertising, Marketing, Journalism, or a related field. Practical experience of at least four years in similar positions, along with extensive knowledge of the local influencer ecosystem and a keen interest in content creation for digital channels, is essential.

Edelman offers a hybrid work model for the Especialista Sénior en Influence Marketing role, allowing team members to work three days in the office and two days remotely. Our office is located in Palermo, Buenos Aires, providing a collaborative and dynamic environment that encourages creativity and inclusivity.

Edelman is deeply committed to diversity, equity, inclusion, and belonging. We believe that a diverse workforce enhances creativity and innovation. For the Especialista Sénior en Influence Marketing role, we encourage individuals from diverse backgrounds to apply, as we value unique perspectives and experiences.

Successful candidates for the Especialista Sénior en Influence Marketing position at Edelman need to possess strategic and analytical thinking skills, as well as excellent communication abilities in both Spanish and English. Being proactive, organized, and results-oriented while having a genuine interest in understanding influencer dynamics are key skills for thriving in this role.

When answering this question, provide specific examples of successful strategies you have created or executed. Highlight how you identified target audiences, selected influencers, and measured campaign effectiveness, emphasizing your strategic and analytical approach.

Discuss various resources you use, like industry publications, social media platforms, and networking. Highlight any tools or analytics platforms you've employed to track trends, and share how this knowledge has impacted your work.

Use this opportunity to illustrate your problem-solving skills. Describe a specific challenge, like managing influencer expectations or handling a campaign that didn't perform as expected, and discuss how you addressed it and what you learned.

Be prepared to share a detailed case study of a past campaign. Focus on your role, the objectives, the influencers involved, the execution process, and the measurable outcomes, showcasing your contributions to the overall success.

Discuss metrics such as engagement rates, reach, conversion rates, and return on investment (ROI). Explain why these metrics are critical and how you use them to optimize future campaigns.

Highlight the importance of authenticity in your interactions with influencers. Explain how you create personal connections, nurture relationships, and maintain open communication to ensure successful collaborations.

Discuss your understanding of the unique attributes and user demographics of various platforms. Explain how you adapt the messaging, visuals, and formats to suit each platform while maintaining brand consistency and engaging the target audience effectively.

Emphasize the importance of data in informing your strategy. Discuss how you leverage analytics to track campaign performance, understand audience behavior, and make data-driven decisions to improve future initiatives.

Define qualities such as authenticity, relatability, niche expertise, and engagement with their audience. Discuss how these traits contribute to the success of influencer marketing campaigns and resonate with consumers.

Explain your crisis management strategy, emphasizing the importance of timely communication, transparency, and collaboration with the influencer to address the situation. Share how you would assess the impact and mitigate damage to the brand image.