Paid Search Specialist

As a Paid Search Specialist at JYSK, your responsibilities include executing bid, budget, and feed management, analyzing performance, planning new initiatives, and communicating insights effectively within the team. You'll work collaboratively to enhance our paid search performance across 29 markets.

The ideal candidate for the Paid Search Specialist role at JYSK should have several years of hands-on experience in bid, budget, and feed management, along with a strong ability to identify areas for performance improvement and communicate insights to non-experts. Attention to detail is critical!

At JYSK, Paid Search Specialists have ample opportunities for growth, thanks to our commitment to employee development. We provide various internal courses and training sessions that not only enhance your skills but also open doors for new challenges and advancement within the company.

Yes! JYSK offers flexible working hours along with the possibility to work from home. We understand the importance of work-life balance and aim to provide our team members the flexibility they need to succeed both personally and professionally.

JYSK is deeply committed to fostering an inclusive culture that supports and celebrates diversity. We provide equal opportunities for all employees regardless of age, gender identity, race, or experience. By embracing varied perspectives and backgrounds, we strengthen our teams and the work we do.

To improve paid search performance, I would focus on optimizing keyword bids based on performance data, conducting thorough A/B testing on ads, and continuously monitoring and refining the campaign based on market trends to ensure efficient spending.

In my previous roles, I've managed large budgets where I regularly adjusted bids based on performance metrics and ROI analysis, ensuring optimal allocation of resources to high-converting campaigns.

I actively follow industry blogs, attend webinars, and participate in online forums related to paid search and digital marketing, to stay informed about algorithm changes and best practices that can impact performance.

In one project, I presented a complex data analysis report to stakeholders. I translated the technical jargon into layman’s terms using visuals and relatable examples, allowing everyone to understand the insights and make informed decisions.

I use a variety of analytics tools such as Google Ads, SEMrush, and Google Analytics to track performance metrics. These tools help me derive actionable insights and make data-driven decisions for ongoing campaigns.

I analyze historical performance data, review keyword rankings, and assess ad placements to pinpoint inefficiencies. I then implement A/B tests to explore new strategies and continuously monitor the results.

Team collaboration is vital; I believe in regular communication and brainstorming sessions to leverage diverse expertise and ideas. This synergy helps in crafting comprehensive strategies that drive better results.

My approach involves creating clear, concise reports complemented by visualizations. I adapt my communication style to suit the audience, ensuring the insights I present are actionable and relevant to their interests.

In a previous role, I led a holiday campaign that saw a 40% increase in conversions through targeted keyword adjustments and a focus on A/B testing different ad copies and landing pages. This resulted in significant revenue growth during a competitive time.

I prioritize tasks by assessing their impact on performance metrics and overall business goals. Utilizing project management tools helps me stay organized and maintain focus on high-impact tasks while remaining adaptable to changing priorities.