Director of Lifecycle Marketing

Who we are and what we do

Deel is a global team that helps businesses hire anyone, anywhere, easily. Deel consists of more than three thousand self-driven individuals spanning over 100 countries. Our unified yet diverse culture keeps us continually learning and innovating the Deel platform and our products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the success of Deel’s platform. We deliver the best products and platform features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of Deel's success story?

A 30-mile hiring radius should no longer dictate how companies hire because great talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M last year, doubling our valuation to $12B.

There’s never been a more exciting time to join Deel — the market leader in international payroll and compliance.

As the Director of Lifecycle Marketing, you will: 

• Develop Deel’s customer lifecycle stages and create strategic initiatives for each stage of the customer journey, which include onboarding, engagement and retention.

• Create and roll out a customer contact strategy and governance framework to ensure customers have a positive experience with Deel. 

• Identify key, measurable metrics (upsell, churn, etc.) for lifecycle programs encompassing a growth hacker mentality with the ability to test and scale rapidly.

• Act as a trusted partner to Product Marketing, Content Marketing, Events and Growth to ensure messaging of programs and product updates are accurate and meaningful to Deel’s customers.

• Partner with customer success and account managers to create customer interaction touch points, showcasing Deel as a partner, not just a vendor.

• Develop onboarding processes and content to ensure a smooth and positive experience for new customers.

• Identify upsell opportunities and collaborate with sales teams to maximize customer value.

Who You Are

• Strong knowledge and experience with CRM systems, including segmentation, automation, and email platforms 

• Experience leading a content-driven lifecycle strategy, responsible for customer engagement metrics

• A strategic mindset and the ability to think critically, identify opportunities, and develop innovative solutions to enhance the customer experience

• Proven experience leading and developing high-performing teams

• You are a subject matter expert in relevant analytical tools/methodologies (i.e. experiment design, A/B testing, performance attribution, analysis and reporting) with proven ability to translate performance metrics into actionable insights

• Strong communication and collaboration skills, with the ability to influence stakeholders at all levels across many departments  

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

At Deel, you’ll enjoy:

• Computer equipment applicable to your role

• Stock grant opportunities

• Additional perks and benefits based upon your employment status and country

• The ability to choose where you work whether it be your home, the beach, or a WeWork

At Deel, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics.

"Please note that we will only communicate with our job applicants by using @deel.com domains. We will never contact applicants from any other email address. We  will never ask for money from potential employees. Be cautious of any unauthorized solicitations. You may view the most current and accurate job postings at Deel by visiting https://www.deel.com/careers.