Senior Creative Strategist

As a Senior Creative Strategist at Deliveroo, your key responsibilities include developing strategies for global and local campaigns, collaborating with Marketing teams to ensure data-driven approaches, leading internal presentations to communicate your strategic vision, and driving innovative thinking within the Creative Team. You will play a major role in shaping our brand identity and ensuring alignment with our overall business objectives.

To be a successful Senior Creative Strategist at Deliveroo, you should have experience in creative or brand strategy, whether in-house or at an agency. Strong storytelling abilities, excellent communication skills, and familiarity with customer value propositions and global strategic platforms are essential. A passion for dynamic environments and an understanding of audience needs are also crucial for this role.

Deliveroo values diversity and believes in creating a workplace that reflects the world we live in, making it a priority throughout the hiring process for the Senior Creative Strategist role. The company is committed to equity and inclusion, offering necessary adjustments during the application and interview process to ensure all candidates have a fair and equitable opportunity to succeed.

At Deliveroo, the work culture for a Senior Creative Strategist is dynamic, innovative, and collaborative. The company encourages fast-paced thinking and values autonomy, allowing team members to push creative boundaries while maintaining flexibility. You’ll work in a people-focused environment where your contributions are recognized, and everyone is encouraged to share fresh ideas that can shape the future of the brand.

As a Senior Creative Strategist at Deliveroo, you can expect a comprehensive benefits package tailored to your location. This includes healthcare, well-being programs, parental leave, pensions, and generous annual leave entitlements. Additionally, the company offers benefits to support charitable causes, ensuring that employees' welfare is a top priority.

When responding to this question, outline your process for research and analysis, how you gather insights from the market and audience, and how you integrate these findings into actionable strategies. Highlight the importance of collaboration with various teams and adaptive thinking when crafting your strategy.

In your answer, emphasize the importance of setting clear objectives at the start of a campaign and using metrics such as engagement rates, conversions, and audience feedback to assess success. Sharing examples from your previous work can strengthen your response, showcasing specific strategies and their outcomes.

Here, you should illustrate your ability to collaborate effectively with different teams, such as Marketing and Product. Discuss specific instances where collaboration led to positive results, demonstrating your interpersonal skills and commitment to teamwork that aligns with Deliveroo's culture.

Provide a detailed account of a specific project, focusing on your role in leading the strategy, execution, and any challenges you faced. Highlight how you overcame obstacles and the impact the project had on the brand's objectives, emphasizing your leadership and strategic thinking skills.

Mention the various methods you use to keep abreast of trends, such as reading industry publications, attending workshops, and networking with other professionals. Emphasize your commitment to continuous learning and how this knowledge informs your creative strategies.

Share a specific example where you received feedback that necessitated a change in your approach. Discuss how you acknowledged the feedback, collaborated with your team to adapt the strategy, and the positive results that stemmed from this flexibility.

When discussing storytelling techniques, refer to narrative arcs, emotional engagement, and visual elements that resonate with audiences. Provide examples from your work that illustrates how these techniques provided clarity and connection in your campaigns.

Explain your process for analyzing competitors by studying their campaigns, customer engagement, and market positioning. Highlight how this analysis informs your strategic decisions and differentiates Deliveroo in a competitive landscape.

Clarify the significance of utilizing data in your creative strategies, explaining how data-driven insights enhance campaign effectiveness. Showcase examples of how you applied data to refine objectives or adapt creative direction in your past projects.

In your response, express your enthusiasm for Deliveroo's mission and innovative culture. Align your personal values with the company's goals and share how your background makes you an excellent fit for the role, reinforcing your interest in contributing to the brand's success.