Demand Generation Manager

About the role

Are you a B2B marketer who knows how to create demand for software with the passion for delivering best-in-class campaigns? If so, keep reading…

We’re looking for someone to help us define and run integrated campaigns that create and capture demand in target audiences including target accounts. Reporting to our Head of Marketing, Kathryn, you’ll be responsible for running brand and segmented campaigns and implementing ABM programs working closely with our revenue leader, Brigid, and our sales team to align on messaging and KPIs. You’ll build awareness of Apheris and bring prospects into our funnel through multi-channel campaigns including social, paid ads, webinars, email, and events. We value creative thinking and are looking for someone who wants to have a real impact.

You’ll be the first person in this role and be able to show us what good looks like. Because we’re early in our marketing journey, you’ll be comfortable working in the absence of information and not be afraid of trying new things to advance our marketing capability. We’re a category-defining company and we need your help to drive demand.

The product:

Apheris’ Federated Data Platform is an end-to-end solution for Data Scientists and AI engineers to collaboratively analyze distributed data in a privacy-preserving way. We are empowering organizations to build collaborative data ecosystems and operationalize data applications across organizational boundaries. Our high-profile enterprise customers are early adopters and have the highest requirements for security and IP protection. We are breaking down barriers so organizations can work together to solve the planet’s biggest challenges. As our demand generation specialist, you will genuinely impact the way the world securely shares and interacts with data.

About the company:

Apheris is growing at an astounding pace! With our best-in-class team of engineers, we have built a unique product offering, and we’re experiencing strong early traction from our high-profile enterprise customers. So far, we have achieved an incredible amount of success; we now need to grow our team in order to deliver a great user experience at scale. The category Collaborative Data Ecosystems is just starting to take off, and we want to build the foundations for scale to meet this opportunity in different industries and geographies, all the while delivering a product that our early customers love and realize real business value from.

Our mission is to securely connect data across organizations to collaboratively solve the planet’s largest problems. We’re already applying our technology to high-impact projects that range from solutions to tackle global diseases to lowering carbon emissions across industrial supply chains. We are an impact-driven company, and we are searching for someone who can scale this impact.

What you will do

• Design and execute demand generation plans for industry verticals, market segments and partners to support pipeline generation and positioning of Apheris as a category-defining company
• Develop and execute integrated marketing campaigns that engage our audiences at all stages of the buying journey, using the right mix of tactics and keeping the potential customer front-of-mind
• Build and manage demand programs and optimization of the lead to opportunity funnel and ABM strategies, including working with sales on target account selection
• Provide input into campaign objectives and messaging, informed by data and engagement with stakeholders in sales and marketing
• Help us shape campaign reporting and use analysis to draw insights that you can act on. Provide input into campaign objectives and messaging, informed by data and engagement with stakeholders in sales and marketing
• Partner closely with sales to ensure alignment on strategy, messaging and KPIs
• Measure, analyse, and report on the impact of account-based marketing activities on pipeline and revenue

You should apply if

• Experience managing B2B demand generation programs across full funnel for the purpose of new business acquisition
• Experience running campaigns for B2B software or technology
• Be bold and willing to try new things
• CRM/Marketing automation experience, preferably HubSpot
• Knowledge and experience of marketing systems and tools such as Google Analytics, webinar integrations, data enrichment & validation
• Experience managing LinkedIn and Google Ads, either directly or via agency, and know what good performance looks like
• Self-starter, demonstrate initiative and critical thinking
• Work in Berlin or anywhere in the EU or UK
• Fluent English

Bonus points if

• Experience of running ABM campaigns
• You’re a LinkedIn or Google Ads expert

If you don‘t match 100% of the requirements but think you‘re a good fit for the role, we encourage you to apply anyway. We care about finding people with the right values, motivation and potential to grow, and will work with you to develop in the role if it‘s the right fit.

What we offer you

• Plenty of room to grow personally and professionally and shape your own role
• A fun and diverse team of smart and driven people
• Industry-competitive compensation
• Access to an employee participation program
• Gigantic company benefit package including monthly perks from https://www.heydaypeople.com/, budget for your individual home office equipment, and > EUR 1000 yearly for personal development
• The right hardware to make you efficient – be it a laptop with Linux, Windows or a MacBook
• Regular team lunches and social events
• Daily fresh fruit, drinks, coffee (and an occasional beer)
• Inspiring office space in the heart of Berlin directly at the river (Paul Lincke Ufer)
• Possibility to work partly remote

Here’s a bit more about our culture and ambitions at Apheris!

About Apheris

We are Apheris, a deep tech company at the forefront of the AI revolution that is on a mission to fundamentally reinvent how organizations collaborate and extract value from data.

The Apheris Platform sets out to empower organizations to securely analyze distributed data of multiple parties, while keeping proprietary information private. Our platform allows multiple organizations with complementary data to create an Apheris Data Ecosystem and generate shared value from their data. We have set up such Data Ecosystems for large enterprise customers in healthcare, pharma and chemical R&D, and we are ready for the next big challenges.

Our company is a community of interdisciplinary and industry-leading researchers and engineers. As a team, we work to solve complex problems in order to revolutionize the ways that our customers can interact with data. We are driven by our high-impact values and strive for the impossible. Together, we aim to create a whole that is far more than the sum of its parts. We take pride in Apheris’ supportive environment and share responsibilities and ownership. We are proactive thinkers, are hungry to learn and stay humble as we grow.

We are backed by top investors and tech industry innovators, including LocalGlobe, MuleSoft founder Ross Mason and Twitter board chairman Patrick Pichette (former CFO of Google) and we work closely with Fortune 500 customers to develop our globally leading enterprise Apheris Platform for federated and privacy preserving data science. We are experiencing rapid growth and are recruiting for ambitious and adventurous team members to help us build a better future for data.

Logistics
Our interview process is split into three phases: